My favorite keyword research tool

Before writing any content or making a video, the first thing you need to do is “keyword research”. Targeting the right keyword can help you rank on the first page of Google and YouTube very quickly.

But how do you know which keywords to target? You can’t just write a list of keywords…To get good results, you need to find keywords that are most relevant to your content but also have good volume and low competition.

InstaKeywords

InstaKeywords makes keyword research super easy and is the tool you need. All I have to do is enter my seed keyword and the software tells me exactly which keyword is most relevant to my needs with the lowest competition, i.e. easiest to rank.

It shows me valuable keyword data like the search volume, competition score, CPC cost and keyword trends (if it is rising or falling), and many other metrics.

In summary:

– Find easy-to-rank top SEO keywords to boost your website traffic
– Get access to Google’s super-secret keyword metrics that costs hundreds of dollars per month
– Unlimited keyword searches, suggestions and exports (no other tool allows this)

What you need to know about keywords and PPC advertising

The more popular the keyword, the more cost-per-click (CPC) it’s going to have. So it’s very important to do your keyword research before you start selecting your keywords as you’re setting up your campaign. The lite version of KeywordSpy is free, but you can also upgrade to the full version and see more results and have more capabilities for a monthly fee. Google used to have its Keyword External Tool, which has since morphed into Google AdWords Keyword Planner. You need a Gmail account to access this free tool. Either of these tools will allow you to enter keywords or key phrases and then view popularity (actual search results), as well as what the average CPCs are. This is important for your keyword selection and bidding.

You can also type in your ‘core’ or focus keywords and get additional ad group/keyword ideas. To help refine your search terms, you can also choose broad match, broad match modifier, phrase match, exact match, and negative match.
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Source: Wendy Montes de Oca, Target Marketing, 7/29/14