In a recent essay I rallied against the slacker mentality on the Internet that “information should be free”. I noted, “Dry cleaning is not free. Automobile repair is not free. Gasoline is not free. Dental work is not free. You pay your doctor for a check-up. And the grocery store wants money before you walk […]
If you are a small business owner or self-employed professional, the most important thing for you to understanding about setting a marketing budget is that all money spent on marketing should be “risk capital”. By “risk capital”, I mean money you can afford to lose without it keeping you up at night…money you do not […]
In my last essay, I mentioned that in the early 1980s, I worked for David Koch as advertising manager of his equipment manufacturing company Koch Engineering in NYC. At Koch Engineering, the company was innovative in a couple of its B2B marketing tactics. I take no credit for either. The guys came up with them […]
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I recently read a fascinating new book, “The Sons of Wichita: How the Koch Brothers Became America’s Most Powerful and Private Dynasty”. The book is particularly of interest to me, because in the early 1980s, I worked for David Koch as advertising manager of his equipment manufacturing company Koch Engineering in NYC. It was my […]
In the movie Spiderman III, Flint Marko a.k.a. the Sandman tells his estranged wife, “I am not a bad person; I’ve just had bad luck.” Some people may think saying such a thing amounts to little more than making excuses. But Marko did indeed have bad fortune: his young daughter was seriously ill. Conversely, some […]
Content marketing is one of the big hot trends in marketing today. But there’s a dirty little secret the content marketing evangelists won’t tell you…either because they don’t know or fear it will reduce their value if revealed. Namely, the more generous your free content offer, the worse the quality of the leads your content […]
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According to an article in Target Marketing (12/11, p. 7), 56% of e-mail is sent Tuesday, Wednesday, and Thursday, distributed almost evenly among those 3 days. Participants at a 12/8/11 Specialized Information Publishers Association (SIPA) Roundtable reported some success e-mailing on other days, most notably Friday and Saturday. Do not take the medicine without consulting […]
And if I told you there was a way to get traffic for as little as 1 cent per visitor, would you believe it? Hey, it’s the best thing next to free. You don’t get any cheaper than that with AdWords. Underground marketer Kris Trujillo literally got over 45,000 visitors and 9200 opt-in subscribers to […]
I just had to tell you about a brand new, free keyword research tool that Brad Callen just released. It allows you to uncover and view the AdWords keywords of ANY AdWords advertiser! Basically, it’s a small file that gets installed into your web browser (i.e. Firefox). When you do a Google search, the software […]
You’ve probably seen a LOT of video makers—they look ‘easy’ and ‘shiny’ before you buy. But they’re ill-suited for today’s world. It takes a lot of time to figure out how they work. You need to constantly come up with new ideas for videos. You need to ‘record’ content yourself (or risk a copyright claim!). […]
As a business owner, your achievements are closely linked to your marketing efforts and expertise. Marketing is vital in any business, contributing significantly to customer retention and revenue generation. Fostering growth, maintaining a competitive advantage, and achieving profitability is often challenging without effective marketing strategies. Regrettably, many misunderstandings surrounding marketing often result in expensive avoidable […]
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ChatGPT surpassed 100 millions users in its first 2 months. That’s the fastest that any app has hit that milestone. It took Instagram over 2 years, and it took TikTok 9 months. Why did it grow so fast? One word: automation. Everyone is looking to automate various aspects of their business and their lives. If […]
You won’t believe what I managed to secure for you… As most online marketers (myself included) you’re probably paying each month or each year ridiculously high fees for online hosting that’s sub-par, slow and keeps crashing. FACT: hosting is one of the biggest expenses for online marketers, and expensive fees are the #1 reason why […]
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Finally, something completely new and incredibly profitable for digital marketers. Glynn Kosky’s “A.I. 10K Commission Bots” software: => Creates done-for-you profit pages that build your list and make commissions at the same time => Lets you make your own custom smart profit pages from scratch => Uses multiple advanced technologies to MAXIMIZE your conversions and […]
Imagine having the key to unlock powerful fast profits… Imagine having the ability to get high-converting traffic on demand… Imagine being able to turn 1 buck into 10 over and over again… Imagine no longer, because it’s finally here… Demetris Papadopoulos and Alex Krulik have come up with a cloud-based app which does ALL the […]