Free shipping increases online sales…sometimes.

According to David Bell of the Wharton School, free shipping offers can be more compelling than price discounts for online shoppers. He says a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase by $10.

So it may be worth an A/B split test of percentage discounts vs. free shipping offers. Macy’s offers free shipping every day for orders over $99.

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Source: Copy Blogger, 3/4/14

Tips for making webinars work

1. Do not exceed the advertised webinar length. People have schedules and want everything covered in the time you promised.

2. Allow time for Q&A. For a 60-minute webinar, the most popular length, the presentation should be 45 to 50 minutes with a 10 to 15 minute Q&A. If you run out of questions before the allotted time expires, don’t be afraid to finish early. Your audience will not think less of you.

3. Don’t start more than 2 to 3 minutes after the hour. Doing so abuses the time of those who are waiting.

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5. Start promoting the event earlier than a week prior to the date. While two third of registrants will register the week of the webinar, a third will register earlier.

Source: White Paper, “10 Common Webinar Mistakes,” DN24

For webinar newbies: discover how to design and conduct hot-converting webinars like a pro.

You’re at the point in your business where you’re ready to conduct webinars whether for training or a sales pitch, but you don’t know how to do it like a pro.

Webinar Pitch Secrets will let you construct webinars that get you maximum sales and near extreme EPCs despite the fierce competition in today’s market!

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Get started today and you’ll have immediate access to the members area and training material right away.

Does webinar attendance translate into sales?

Yes, according to Rally Point Seminars. Their findings: 20% of the attendees will be ready to buy in 6 months or sooner, and 5% will be ready to buy immediately.

Tip: to increase conversions, have your sales team call webinar attendees right after the event.
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Discover how to make more sales with webcasts.

Webcast Strategies

Tackling your first webcast can be a daunting experience. There are so many details to plan—who to host with, when to schedule, how often to send reminders, and let’s not forget the format. Add to that the fact that webcasts are ‘live’, and you might just find yourself putting this profit-pulling event on the back burner…again!

Stop selling yourself short! You CAN do this. You just need a guide to show you the way. And that’s exactly what Mark Call’s 4-part “Business Webcast Strategies” video series is designed to do.

In these videos you’ll discover everything you need to know about hosting popular, profitable webcasts, including:

• How to research your market – so you don’t end up filling your valuable webcast space with tire kickers.
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New marketing breakthrough: automated webinars!

This is not a trick question, but it’s still intriguing nonetheless.

Is there such a thing as an automated webinar?

No it can’t be…this is as real as a mirage. How could a webinar be not ‘live’? Can’t attendees tell apart a recorded presentation from a ‘live’ one? Don’t you need to hold a Q&A to answer questions in real time? How about addressing connection problems and time-specific special offers?

It has always been a “holy grail” goal to automated as much of your Internet business as you can. As much as you can outsource a lot of things, webinars are the last frontier where people still want to hear directly from YOU and not some support staff.

From today onwards, even this frontier is breached.

Mike Filsaime is now making $300,000 a month with his Evergreen Business System based on technologies he has developed to leverage on automated webinars.

It is a system because he not only provides you with the SOFTWARE, but also with the insight and training. There is no other person that has made more with webinars in the world than he has with the right software and training. Period!

FACT: Top marketers are paying him $10,000 for access to this software before he made it public because they needed it NOW and needed his team to install it for them. They knew it would make them Millions and they did not want to wait.

I don’t need to tell you what you already know. Webinars WORK. You can get people more likely to spend $497 or more for your great products after listening to you for 1 hour to 90 minutes.
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YOU! Webinar Legend?!

It’s not much of a secret anymore…Webinars, if done right, are the most profitable things on the planet.

The keywords: “if done right”.

This is one of the few skills that doesn’t come natural to anyone, but something you need COACHING on.

Yes, not just training, but hands-on coaching.
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2 of the top webinar specialists on the planet—Jason Fladlien and Wilson Mattos—have just opened up their brand new coaching program called Webinar Legend.

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The most underutilized tool in marketing

Prospects might spend 60 seconds on your website. But they’ll spend 60 or more MINUTES with you on a teleseminar.

That’s why teleseminars may be the most underutilized tool in marketing today.

Here’s the teleseminar tool I recommend.
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Not only is it the easiest to use, it’s the only teleseminar/webcast tool that’s designed specifically for people who are selling online…

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Do you think in the coming weeks, that you will make more money by doing MORE or by doing LESS?
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The funny thing about this is most unsuccessful people answer “more” while successful people answer “less”.

It’s true. The less time you spend on time-wasters like writing articles, browsing forums and checking your e-mail…and the more time on real stuff like creating a PRODUCT (most important), sending e-mails to that list (second most important), and third…actually building that e-mail list, the better.

It really ticks me off when I see people spend four hours a day on forums, five hours a day on Twitter…when if they put even half that time into product creation…they’d have one product in a week.

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7 tips for webinar presenters

1 – Keep the overview under 5 minutes; attendees want to get to the heart of the topic right away.

2 – Reference page numbers or slides during the course of the presentation.

3 – Use examples to help explain your topic.

4 – Repeat each question before you answer to allow the audience to hear both sides of the exchange.

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6 – Make sure your presentation follows the advertised agenda and fits the allotted time.

7 – Avoid reading directly from the materials.

Source: Lorman Education Services

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As you probably know already, Google is constantly changing the way they rank websites. These days, it is absolutely critical to get high-quality, 1-way links to your website.

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