social media – Page 31 – Internet Mastery Center Blog

Promotional Offer For “Pay Per Click Made Easy” PLR

May 21, 2015May 20, 2015 Nelson Tan Leave a comment

Pay Per Click Made Easy

PPC is a proven and tested online advertising method to promote your products and services on search engines, social media and all around the web to drive targeted traffic towards your website.

Dr. Amit Pareek has just released “Pay Per Click Made Easy“, his latest monster package with full PLR!

In this report, you’ll discover:

– What is PPC Advertising all about?
– Why should you definitely use PPC for your business?
– The Top 20 PPC Ad Networks and Automation Tools.
– Setting up a PPC Campaign from Start to Finish
– The 20 “do’s” you have to apply
– The 20 “don’ts” you have to avoid
– Shocking PPC Case Studies
– How to use PPC as an Internet Marketer

“Pay Per Click Made Easy” is built around these modules:

Module #1: High Quality Training Guide (Valued at $720)
Module #2: Cheat Sheet (Valued at $20)
Module #3: Mind Map (Valued at $40)
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You can:

> Slap Your Name and Sell it as Your Own to make a huge profit
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> Use it to grow your own business online
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> Use it to offer a professional PPC service for thousands of dollars

Simply do anything that you can think of!

Why You Need These 4 Essential Headline Writing Tips

March 28, 2015March 5, 2015 Nelson Tan Leave a comment

Why You Need These 4 Essential Headline Writing Tips When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:

Incredible
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Absolute
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Essential
Easy
Funny
Odd

Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Which Kind Of Copywriter Should You Be? by Bob Bly

March 9, 2015March 8, 2015 Nelson Tan Leave a comment

When it comes to making six figures as an independent copywriter, there are two options you can choose from.

Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.

This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.

Option B, which I also make six figures from, is to write copy for your own products.

Some copywriters do one or the other, while other writers do both.

Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.

Another product is Kamagra effervescent tablets that are used to treat ED(erectile order cialis online dysfunction) in male. Of course, that is part of the male reproductive organ gets pressure on the veins which are close to the skin surface and this http://greyandgrey.com/workers-compensation-cases-decided-11-20-14/ levitra properien drains the blood. There are numerous pills that are widely demanded for their effectiveness such as Kamagra, Caverta and Silagra, it is suggested to take cautionary measures to prevent side-effects. sildenafil buy in canada And you only take it when you viagra overnight delivery plan to have sexual intercourse. Both options have their pros and cons. So which option do I recommend for beginning copywriters? Option A.

The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.

When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.

Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.

As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.

As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets

Discover 3 Inbound Marketing Strategies For Your Business Expansion

March 7, 2015March 9, 2015 Nelson Tan Leave a comment

Discover 3 Inbound Marketing Strategies For Your Business Expansion

Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

This is a prime example of a fizzled endeavor at an outbound marketing strategy. Consider those “in your face” advertisements you see regularly like those promotions at the sides of buses or taxis or the large print ads taking up 50% of the newspaper. Does this style lure you to find out more about the offer?

Most likely not. Not only outbound marketing “pushes out” ads without a targeted audience or demographic in mind, it regularly consumes up your advertising dollars quicker than you can say, “Where are my revenues?”

What marketers today should know is that effective marketing doesn’t have to appeal to the masses in order to see a return, but instead concentrate on creating remarkable or compelling content that attracts people by piquing their interest. This type of advertising is known as Inbound Marketing. I share the following 3 Inbound marketing strategies that can develop your business and get results.

1. Construct A Buyer Persona

You have a business. You offer an item or service. Customers are your best supporters as they trust your brand and use it. They picked YOUR business to purchase from and not from your competitors. Instead of spending important advertising dollars on drawing in the wrong set of prospects, construct a buyer persona based on the majority of your customers and concentrated around their needs and wants. By creating a buyer persona and nailing down your clients’ needs, lifestyles and even apprehensions, you will have the capacity to think of a ready answer to address your clients’ challenges. By placing ourselves in the shoes of our prospects, we can better preempt their purchasing decision. Beyond that, you can foster a closer relationship with existing customers as they begin to adore your brand and unreservedly evangelize it. It’s so much more effective to zero in on the right leads this way because it is very difficult to measure the degree of favorable response to outbound ads.

2. Build Trust With Content Creation

Effective Inbound marketers must continually engage prospects with informative content. Offering guidance, learning tips, or answers to their inquiries encourages readers to identify closely with your brand. Content design also takes on a variety of creative approaches: blogging, vlogging, e-books, infographics, videos, webinars, social media publishing etc. As time goes, content becomes the vehicle with which marketers lead prospects through their marketing funnel, ultimately winning them over for the sale. Yes, the sales result is paramount, but I must emphasize the use of content in establishing and building trust in the minds of prospects. When a prospect completely comprehends and believes in your brand, it is natural that they become willing customers.

3. Be Active On Social Media

Consider these statistics as revealed in a HubSpot study:

Internet users spend 4 times more time on Facebook than Google
Number of active users on:
- Facebook: 1.3 billion
- Twitter: 645 million
- LinkedIn: 300 million
- Google+: 300 million
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74% of marketers saw an increase in traffic after spending just 6 hours per week on social media
At least 35% of marketers have acquired customers on Facebook, LinkedIn or Twitter

Social media publishing and engagement is therefore integral to your Inbound strategy in converting visitors to leads and acquiring and supporting customers. When you keep customers happy, they can be evangelists for your brand. Their public displays of delight will appeal to their connections and your prospects too!

The more you apply social media marketing, the sooner you will encounter more in-depth strategies, but let’s start with fulfilling basic requirements:

Consider the frequency you are going to publish/post on the 4 major social networks: Facebook, Twitter, Google+ and LinkedIn. Plan out the regular timings for your posts so that your fans and followers can readily anticipate them.
Show your personality. Don’t be afraid to show what makes you, your company and corporate culture special and enjoyable to work or associate with.
Design your content presentation. As mentioned earlier, mix up the form of your content with images, videos, downloads, blog posts, quotes, polls, questions etc., but take into account the appropriateness/suitability of the content form for a particular social network, the publishing timing and the persona of your readers. 80% of your content should be interesting and helpful and 20% can be promotional.
Know your buyer persona. I keep coming back to the ‘persona’ because it is important and unavoidable. In the context of social media, knowing your buyer persona thoroughly allows you to get content to them at the right place at the right time. Consider these questions:

Where are they spending time on the Internet?
Which networks? Is it only the big 4 or a niche site targeted at people in the same industry or interest?
Why are they there? For business or pleasure?
Most importantly, what sort of content do they want to read and share?

Taking everything into account, Inbound marketing is about giving and winning client steadfastness as opposed to beating a message into prospects’ heads and trusting it will stick. By applying the 3 fundamental Inbound marketing strategies as stated, brands will eventually see enormous returns for their efforts on less advertising dollar expenditure.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

The 5 Stages Of An Online Lead Nurturing Process

February 28, 2015February 28, 2015 Nelson Tan Leave a comment

lead nurturing There are at least 2 scenarios that come to mind as to why leads are not closed for the sale:

1) Some marketers presume that it is alright to start promoting their products and services barely days after new subscribers enter their lists.

2) In larger organizations, the corporate ‘tradition’ goes that the marketing team generates and passes the leads to the sales team which handles the promotion, but the sales conversion remains consistently low. The sales team may simply cancel the leads that it considers ‘cold’, whereas the marketing team feels ‘hands-off’ since the leads are already passed on. Neither team knows how to rekindle the leads’ interest.

Males suffering from erectile dysfunction or weak erection can massage the male organ using herbal oils such as Mast Mood oil can repair all the damage nerves of the victim and can enhance the flow of blood and sensitivity to the optimum level. 100mg viagra This happens because the money is not in the product but in significant how to market and this is the ONLY place where you are going to viagra online free the proper training you need! InLife Training In this InLife business review, I am going to bring to light exactly what you need to know about this relationship business company. As i’ve already explained consuming ginger tea will even buy viagra in spain increase blood circulation in arteries of brain which will also stop headache. When discussing order viagra prescription , you could mention its good effect on heart but certainly levitra is not a medicine for heart disease but it is a tonic for your heart but you shouldn’t take it for heart. In both cases, there is a gap in the marketing cycle that fails to make the leads feel eager in looking forward to hear more from the marketers. It is what lead nurturing precisely does: to invest in a little more time to build a long-term relationship between the marketer and his/her leads.

For the reason that lead generation is only one side of the coin, now discover how to build trust and loyalty that paves the way to an easy sale in 5 stages:

1) The Handshake: This is the first point of contact whereby a visitor gets acquainted with the marketer’s website and registers for an e-newsletter, an e-book or a webinar. When the visitor sends a message using the contact form, s/he is also initiating a handshake.

2) The Conversation: The purpose of the conversation is to inform and educate subscribers about the challenges related to the general topic they registered for. In the Information Age, readers like to learn more, so it is an opportunity to address details not initially included in the first set of downloaded material, or to delve deeper into the issues.

This being a conversation, the marketer can also seek feedback and start a dialogue with subscribers to build trust and loyalty. The marketer has to take note and take advantage of the various content delivery channels

Discover 5 Powerful Methods For Designing Your Buyer Persona

January 29, 2015August 6, 2023 Nelson Tan Leave a comment

One of the biggest mistakes that causes businesses to fail is the merchants ultimately failing to meet the demands and expectations of customers. In other words, the merchants do not know who their customers are. Even if they have great products or services, if they fail to align what they offer with what their customers want, they are simply barking up the wrong tree.

No customers, no business, no sales. It is as simple as that. Therefore it is important to define the type of prospects to target. Instead of spending important advertising dollars on drawing in the wrong set of prospects, construct a customer profile based on the majority of your customers and concentrated around their needs and wants. By creating a buyer persona and nailing down your customers’ needs, lifestyles and even apprehensions, you will have the capacity to think of a ready answer to address your customers’ challenges. By placing ourselves in the shoes of our prospects, we can better pre-empt their purchasing decision.

There are 5 ways you can research your buyer persona:

1) Online Retrieval Of Demographics Data

The process is pretty instantaneous and all you need to do is input product keywords or URLs of other people’s websites that are similar to your business (or your competitors’) into AdWords Display Planner. These are the steps:

a) Go to http://adwords.google.com
b) Click “Tools”, “Display Planner”
c) Select “Show only estimates for my targeting criteria”.
d) Enter a URL or product keyword
e) Click “Get estimates”.

You get a results display that looks like below:

planner

But as you can see, the data is very limited to age, gender and device usage.

Alexa is another website that can provide demographics intelligence but unless you upgrade, you are just as much limited to gender, education and browsing location data.

focusgroup

2) Interview Your Prospects And Customers (Pre-Sales)

This is surely one of the most effective way to get a sense of the majority demographic of your customers, but you need to ask the right questions. Here is a sample list:

How old are they?
What is their gender?
Where do they live?
What is their job?
What is their education level?
How do they prefer to stay contactable?
What is their ethnic background?
How much do they earn?
What is their marital status?
How do they spend their free time?
Which newspaper, books or magazines do they read?
What is their favorite TV channel?
What are their hopes and dreams?
What do they wear?
What are their political and religious views?
What are their biggest fears? What keeps them awake at 3am?
What makes them happy?
What frustrates them?
What do they find most relaxing?
What do they talk about with their friends?
Which appeals to them more: function or aesthetic?
What are their hobbies or interests?
What are their attitudes towards certain issues?

You can organize focus groups, walk-in sessions, on-site visits, or make phone calls to conduct interviews. You can also publish the questions in a web page through which visitors can submit their answers collated in an email sent to you.

survey

3) Surveys (Post-Sales)

Conduct surveys to get feedback from customers about their purchases. It could be an immediate, short post-sales survey about the checkout experience, ot a survey that occurs one month after purchase to gauge user experience. The answers your customers give you can reveal much about how and what they think, and could be surprisingly quite apart from pre-sales answers in terms of scope or alignment. Sometimes customers may use the occasion to inquire about other products/services. All these information can make you consider if the major customer demographic is thinking along the same line, and whether you need to tweak your marketing strategies based on the survey answers.

Popular online survey tools include Foresee, Qualaroo, SurveyMonkey and WebEngage.

pastpurchase

4) Look At Past Purchases

Supposed you have a range of products or services. Over a period of time, it becomes apparent to you that some offers sell better than others. Your sales results can tell you what the marketplace needs most, therefore you can reconsider your marketing strategies to target the most in-demand customer segment of the marketplace.

smengagement

5) Social Media Engagement

Social media puts you on the frontline of direct communication with prospects and customers. By monitoring and observing what they say about your industry and products/services, you gain first-hand insights into their expectations. It is also a great time to resolve any issues or complaints that they may have. Doing so in a prompt manner not only reflects that there is real customer support that cares, but also your pursuit towards customer satisfaction.

Also investigate online forums and Q&A sites like Quora. These sites are great resources for problem solving. By researching for solutions, you can better understand how to help your own prospects and position your products/services in a way that shows you really know your customers’ problems.

Customer research is a long-drawn process and it is never-ending because the marketplace keeps changing. However, the benefits of targeting the right customers are enormous. For one thing, repeat sales from old-time customers are easy to get. A high level of customer loyalty exists because your ability to know customers inside out will make them feel they are well attended to. They will even evangelize and refer new customers to you, thereby exponentially growing your business.

Good business does not start with a great product or service, or great know-how or a high efficiency in daily operations. It is simply knowing your customers like they are your friends, and it is a great untold secret to sales riches.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Why Content And Conversations Don’t Close Many Sales by Bob Bly

January 26, 2015January 25, 2015 Nelson Tan Leave a comment

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Is Facebook A Big Waste Of Time? by Bob Bly

January 8, 2015January 8, 2015 Nelson Tan Leave a comment

Yes, I actively dislike Facebook, so much so that I rarely go on it any more.

I have remained a marginal FB user but only because it serves 2 useful purposes in my business.
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First, FB is a good forum for telling people who follow me about my news

Ronnie Nijmeh retires his best products.

November 9, 2014November 8, 2014 Nelson Tan Leave a comment

Need PLR content?

My trusted friend, Ronnie, is celebrating his birthday and he’s retiring a bunch of personal development PLR packs…

The best part?

Since these PLR packs will no longer be available for sale…

You’ll SAVE 80%.

Pretty cool, huh?

Ronnie’s stuff is some of the best PLR online and his stuff never goes on sale, so this is an unbelievable deal.
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Here’s what you’ll get:

– Action guides, books, worksheets (giveaway or sell)
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– Video-ready presentations (perfect for webinars and slide sharing sites)

Ronnie’s stuff is some of the best PLR online, and you can be proud to publish it as your own.

This 80% Off Retirement Sale EXPIRES in just a couple days. Don’t miss this unbelievable deal!

New 175-page web traffic guide goes gold!

May 17, 2014January 1, 2018 Nelson Tan Leave a comment

The Honk! Honk! Web Traffic Guide

Forget everything you know about traffic for a while, because you’re about to learn how easy getting huge quantities of targeted visitors can be.

Trust me, they’re out there. There are billions of people online, and probably millions in your niche, so it’s definitely possible to get in front of them.

But it takes more than just building a great site, because, as I’ve said so many times before, “build it and they will come’ was just a tagline for a movie, and a fictional movie at that.

Inside Dennis Becker’s new “The Honk! Honk! Web Traffic Guide“, you’re going to learn how easy it is to get traffic to your sites.

Good traffic, buyers, lots of it from all over, if you work at it.

He’s not going to teach you the latest black or gray-hat techniques that you might find out about in a report you purchase at the Warrior Special Offers section of the Warrior Forum, because he wants his techniques to stand the test of time.

Getting traffic consists of creating great content—written, audio, and/or video—then getting people to recognize you, the creator of the content as a voice of authority, as well as someone they know, like, and trust.

And then getting them to seek you out in addition to you seeking them out.

You’ll be doing things in a way that people can’t avoid, and the more you’re seen, the more likely it will be that people will buy from you.

Inside HHWTG, you’ll learn about:

– both free and paid traffic
– how to research and beat the competition
– getting backlinks naturally and how to build them
– creating content people will love and share
– writing amazing blog posts that will draw tons of visitors
– taking advantage of curation
– building relationships with other bloggers
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– leveraging your content in more than one way
– using press releases
– creating viral content
– using images to drive traffic
– using social media to drive traffic from Facebook, Twitter, Tumblr, Google Plus, YouTube and elsewhere
– using webinars, podcasts, and audio to drive traffic
– getting people in the habit of coming back to your site
– forum posting to drive traffic

And so much more. At a hefty 175 pages, it’s something that you’ll want to not only read once, but keep coming back to over and over again.

There are dozens and dozens of ideas and techniques to bring you visitors, but you’re not going to use them all, you couldn’t possibly, at least not right away.

What I suggest is that you go through the book once, and then pick one or two methods to start with.

Start pulling in extra visitors beginning the same day, and master those one or two methods.

Simply doing that will more than pay back your investment in this guide many times over…

And then choose another method, and another one, and another one.

Soon you’ll be getting a flood of traffic to your site…the good kind of flood.

The traffic guide was inspired by multiple courses that Dennis had been through in the past, his own experience, extensive research into what’s working now, and is virtually guaranteed to work for the long term.

Again, the traffic is out there, in quantities greater than you could even use if you wanted to.

Start getting your share today.