Soichiro Honda

 
 
 
 
Soichiro HondaIn 1938 Mr Honda was a broke student who had only one dream. To design a piston ring that he would sell to Toyota. He would go to school and then work at his idea at night, covered up to his elbows in grease. After years of spending time, effort and money when he thought it was perfect, he took it to Toyota and they rejected it. He was ridiculed by friends, teachers and family for designing such a stupid gadget that nobody would want.

Instead of giving up, he spent another 2 years making the design even better and then Toyota finally bought it.

Happy ending right? Wrong.

Mr Honda needed to build a factory to build the piston rings and needed concrete, but Japan was getting ready for WW2 and so none was available. You’d think he would quit, but not Mr Honda, he actually went and found a new way to manufacture concrete! He built his factory and was finally able to produce his piston rings.

If you thinks the story ends there you’d be dead wrong. Look what happens next…

During the war, the United States bombed his factory. Instead of feeling defeated, Mr Honda told his employees to “Quickly run outside and gather the fuel cans that the American planes are dropping, we need these raw materials for our manufacturing process!” These were materials they could not get anywhere in Japan (Mr Honda found an opportunity even after being bombed!). Mr Honda took anything life gave him and found a positive use for it. After his factory had been bombed, to make matters worse, an earthquake hit Mr Honda’s factory and leveled it totally. What a stroke of bad luck.
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Now Mr Honda had no money, no permanent place to live and couldn’t even afford the gas to go to the grocers to buy food for his family.

Mr Honda made a very powerful decision. He asked himself, “How else can I feed my family?” Mr Honda wanted a better lifestyle for himself and his family, he was not going to just settle like so many others do. Having no money and very few resources, he asked himself another question, “How can I use the things I already have to get to where I want to be?”

Mr Honda, thinking like this and looking for whatever he had, one day found a motor, a small motor that would be used to drive a lawnmower. This is when he got the idea of hooking it up to his bicycle. In that moment, the world’s first motorized Honda bike was created. He rode it everywhere and his friends and neighbours saw him and asked him to make them one. Pretty soon Mr Honda had created so many bikes, he had run out of motors, so he decided to build a factory. But…Yes there’s a big BUT, Japan was torn apart economically by winds of change and he had no money.

Not wanting to give up and saying, “There’s no way,” Mr Honda came up with a great idea. He decided to write letters to all the bicycle owners in Japan, telling them that he had thought of a solution for getting Japan moving again and help people get to where they need to go cheaply. Then he asked them for an investment. Of the 18,000 shop owners who he wrote to, 3000 gave him money. He then went on to build the factory and manufacture his first shipment. Now you’d think he’s a success right? Nope.

The bike was too bulky and very few people bought. Again, instead of giving up, Mr Honda stripped the bike down to bear essentials, making it lighter and smaller and he named it the “CUB” and now finally this creation became an “overnight success” winning the Emperor’s Award. Everyone looked at him and was thinking how “lucky” he was to have come up with such a great idea. Little did they know that luck had nothing to do with it unless you count bad luck, then luck had lots to do with it, but Mr Honda’s perseverance is what finally paid off. Today Mr Honda’s company, The Honda Corporation is one of the most successful in the world and outsells every car in America except Toyota.

The Lesson: Mr Honda came up against problem after problem, but he never let his problems or even uncontrollable circumstances get in his way. He decided that there is always a way to succeed if you’re committed enough.

I hope you enjoyed reading this, but more importantly, I hope you gained something from it. Feel free to post your thoughts.

No. 1 Software For Posting To Facebook Groups On Autopilot!

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FB Groups Poster is one of the rare software that I rate as a definite must-have. It is the no. 1 software for posting to Facebook groups with over 7000 copies sold within the first year of release!

It can store the log in details of multiple Facebook accounts, so you don’t have to remember your log in details each time. It can also remember the details of all of your ad campaigns which is also really cool. After logging in you can:

* Join groups
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10 things you should know about your target market

1 – Job role and responsibilities.
2 – Company: industry, size.
3 – Education, experience, hobbies.
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6 – Joint household income.
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You can be lazy but also smart if you do this.

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Did you know that outsourcing your business can save you time and money?

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Brian Tracy: relationships lead to success in every walk of life

“Your success in every area of life will be based largely on the quality and quantity of relationships that you can initiate and develop over time,” says speaker and author Brian Tracy. “In the world of business and sales today, relationships are everything. We often call this the ‘friendship factor’.”

A person will not do business with you until he or she is convinced that you are his or her friend and are acting in his or her best interest. In other words, you cannot influence someone unless he or she likes you in some way.

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Source: Brian Tracy’s Success Newsletter, 9/10/14

Motion Countdown: A Shining Example Of Scarcity Promotion

Building a list as huge as possible is all well and good…

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Become A Student Of Your Copywriting Specialty by Bob Bly

Gordon Graham, who has written over 200 whitepapers for clients, advises copywriters to follow their chosen part of the copywriting field.

“I study at least one or two whitepapers every day,” says Gordon. “That means I look at 500 examples of the documents I specialize in every year. Doing any less would be foolish.”
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In the pre-Internet days I told direct response copywriters to open, read, and study every piece of direct mail they received. Doing so was better than getting an MBA in direct marketing. I still do it today.

Your New Year’s Resolution: Make It Big In 2015!

So what’s your New Year’s Resolution going to be this year?

I can tell you my resolution will be to dramatically increase my income from my online business.

How am I going to do that?

I’ll be on this webinar on Tuesday, December 30th: Make It Big In 2015!

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Make your videos look like you appear on CNN!

New kid on the block, Thomas Owen made an obvious discovery.

Video marketing works, but not for everyone…

In fact Thomas drilled down to find out why 90% of video marketers are disappointed with their video conversion rates.

The answer…

Most don’t have the knowledge or skill to create videos which include powerful calls-to-action.
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Why So Many Fail To Make Money Online by Bob Bly

Subscriber ME writes, “The big boys of Internet marketing exaggerate. Super-gurus tell everyone they track everything.

“Yet when it comes to the success rate of their seminar attendees, I have never seen a percentage or any other type of metric.”

Another subscriber, CT, says, “I have given a couple of these gurus a lot of money for reports on their amazing marketing strategies.”

He goes on to say he has made almost no money. But incredibly and honestly, he blames not the gurus but himself for not following their advice.

ME is right: the big gurus don’t track or publish the success rate of their students because they know it is abysmal. Why is that? For several reasons.

First, as I believe Perry Marshall pointed out in an essay some time back, the guru authoring the course has aptitudes, experience, and talents most of his customers lack.

Therefore, the methods in the course will really only work for the guru and a small group of followers with similar aptitudes and talents. For the majority of buyers, they won’t have the skills to implement the system and it will fail.

Second, like CT, most buyers do not follow the instructions in the course. A surprising number never even read, listen to, or watch the program. Many others study it and then ignore or don’t do the actions required.

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Fourth, there are a number of factors that determine whether we are successful, and while many successful people like to deny it, luck is one of these factors. Some people follow the guru’s instructions, but things don’t work out for them. They could try again but are usually too discouraged to do so.

Fifth, it takes either time or money to succeed at any business venture. You don’t need both, but you do need one, and you cannot succeed with neither.

Some buyers of guru-published courses are so busy at work they simply cannot give their spare-time Internet business the attention it needs. And so they never progress.

Others are so cash-strapped that they can’t afford to invest in the elements needed for online success, such as hiring a web designer to produce their landing pages or a ghostwriter to write their first e-book.

CT does not blame the gurus. He blames himself. “It’s not the guru’s fault. It’s my own.”

Education and coaching can give you a leg up on other newbies, but they cannot guarantee success. The most important factor in whether you succeed at online marketing or any other home business is you.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Drastically improve your lead quality TODAY!

Things have changed A LOT recently when it comes to list building.

The landscape has become far more competitive. I’m sure you’ve noticed how open and click rates have plummeted in the last few years.

Inboxes are more crowded than ever and if you want to win that tough battle, you better listen to this interview.

List building is NOT just about getting more leads…

And if you’re not collecting the “right kind” of leads, you’re going to get chewed up and spit out.

When you listen to this interview with 8-figure earner, Russell Brunson, you’re going to discover his favorite lead generation tactic that an extreme few Internet marketers actually use…
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How To Create A Winning DM Package by Bob Bly

In the Talon Newsletter (12/14, p. 1), Justin Wong says a winning direct mail package will include multiple elements.

“Some people enjoy reading letters while some like looking at colorful photos in brochures,” he writes. “As a rule of thumb, we recommend using both brochures and letters in conjunction to maximize readership.”

Justin also says there should be some redundancy between the elements: “That’s why it’s so important to make sure your calls-to-action are clear and repeated throughout all elements,” he says. “Anyone who looks at any of one section of your materials should have a clear idea of what the offering is and why they should care.”

My mentor and NYU professor, the late Milt Pierce, told us the reason to have multiple elements in a DM package was that when the envelope was opened, the various pieces would fall out onto the prospect’s desk or table. Each piece was another shot at gaining attention and communicating the sales message.

Of course, many new formats have sprung up, and in certain applications, these mailers have beaten the traditional letter package.

For instance, the magazine subscription industry was dominated by #10 and other size envelope packages with 4-page letters. Then the double postcard and voucher were invented and blew the letter packages away.
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Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

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Turn Up Your Marketing B.S. Filter by Bob Bly

When I started as a copywriter in the late 1970s, there were almost no gurus offering training of any kind in copywriting, freelancing, or marketing.

Now the Internet is lousy with people offering you expensive courses in how to write killer copy, how to make six figures as a freelance copywriter, and how to make a million dollars in Internet marketing.

My concern is that because many of these teachers are unqualified and their programs worthless and overpriced, you will waste a lot of time and money on them unless I stop you.

So with that goal in mind, here are some guidelines for evaluating gurus and their programs in copywriting, freelancing, and Internet marketing.

1. Ask what products he or she has sold.

If the Internet teacher has only sold information and worse, only information on how to make money selling information online, run.

You want a teacher who has experience selling real, physical products as well as electrons.

2. Is he or she active in the field?

I talk to a lot of hotshot young copywriters who run coaching groups where they teach their followers to write “killer” copy.

When I ask these young pseudo-gurus who they write for, they invariably reply, “Oh, I don’t work with clients any more. I just write for my own products.”

You get and stay good as a copywriter by constantly writing for a wide range of clients, products, and offers. If the guru no longer writes for clients, I submit that he is becoming stale and losing value.

Ask the copy guru to name some of his current clients and promotions. If they say “I don’t write for clients,” move on.

3. Does he or she offer low-cost/no-cost advice and materials?

If the only product available is a $3,000 big box course or a $2,000 a month coaching club with a 6-month minimum, this guru’s primary passion is extracting as much money as he can from unwary newbies, not education.

There’s nothing wrong with selling expensive info products; I recently did a $2,500-a-head weekend seminar and plan a couple more for 2015. But you can buy my 350-page paperback book on copywriting for $15 and read dozens of my marketing articles for free on my site.

A good strategy for you if you are on a shoestring budget is to go to the websites of multiple gurus and download and read the ton of content that awaits you there. Often the free stuff is as good or better than the paid stuff.

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One copy and marketing guru stares angrily from the screen wearing dark glasses and a do-wrap, looking tediously groovy. He also brags about using the f-word in his writing and speeches, which apparently he thinks makes him look like a cool rebel.

A lot of gurus today cultivate a deliberate image, usually one of rebellious hipster, and if you like that, fine, but if you don’t, steer clear.

“I sometimes wonder where this whole notion of marketing rebel, kick-ass copywriting, take-no-prisoners copy, killer, ninja, guerilla, warrior foolishness began in the first place,” says ace copywriter Rich Armstrong.

“Some of these Internet guys have put together a small community who seem to like this writing, and if they can make a living doing this, more power to them.

“But if they aspire to be a freelance copywriter working for the nation’s biggest and best direct-response marketing clients…well, that’s my world, and I can tell you for a fact these guys wouldn’t survive 5 minutes there.”

5. Is he or she accessible?

If you send me an e-mail, I respond. If you call, I pick up my own phone.

This is in sharp contrast to many Internet and copy gurus who have an impenetrable wall of caller ID and autoresponders to keep their fans at a distance.

I would be very hesitant to spend a lot of money with a teacher who makes me jump through hoops to ask him a simple question or two.

6. What is the guarantee?

Do not buy from gurus with conditional guarantees on their products.

A conditional guarantee is one where you have to demonstrate that you used the system correctly before the seller will grant you a refund.

The problem with conditional guarantees is the seller invariably says you didn’t do something correctly and therefore cannot get a refund.

Only buy from gurus who offer unconditional guarantees, meaning you can return the product for any reason or even no reason at all and get a full and prompt refund, no questions asked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Here’s a really great way to build your list…

What if I told you that for just a few minutes work you could have an automated, traffic-getting list building machine working for you on complete autopilot?

Allow me to explain…

Have you ever entered a contest online?

One where you have to answer a really simple question in order to enter?

Well, usually the reason why the question is so easy, is to maximise the amount of entries to the contest, and the huge benefit to this is because whoever is running the contest can collect the e-mail address of those entrants in order to build their list.

Wouldn’t it be great if you could run simple contests and collect targeted e-mail subscribers?

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XPress Contest is a fantastic new WordPress Plugin that allows you to set up and run a viral contest within minutes.

Contests are a fantastic list builder as the people opting in to win are obviously interested in the prize you’re offering (which can be one of your products or services for example) therefore the list you’re building is highly targeted.

We’ve also added a viral element so subscribers are then asked if they want to share via social media after entering your competition, driving more people back to your contest over and over again.

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