Soichiro Honda

Posted December 31st, 2014 by Nelson Tan. Filed under Personal Development

Soichiro HondaIn 1938 Mr Honda was a broke student who had only one dream. To design a piston ring that he would sell to Toyota. He would go to school and then work at his idea at night, covered up to his elbows in grease. After years of spending time, effort and money when he thought it was perfect, he took it to Toyota and they rejected it. He was ridiculed by friends, teachers and family for designing such a stupid gadget that nobody would want.

Instead of giving up, he spent another 2 years making the design even better and then Toyota finally bought it.

Happy ending right? Wrong.

Mr Honda needed to build a factory to build the piston rings and needed concrete, but Japan was getting ready for WW2 and so none was available. You’d think he would quit, but not Mr Honda, he actually went and found a new way to manufacture concrete! He built his factory and was finally able to produce his piston rings.

If you thinks the story ends there you’d be dead wrong. Look what happens next…

During the war, the United States bombed his factory. Instead of feeling defeated, Mr Honda told his employees to “Quickly run outside and gather the fuel cans that the American planes are dropping, we need these raw materials for our manufacturing process!” These were materials they could not get anywhere in Japan (Mr Honda found an opportunity even after being bombed!). Mr Honda took anything life gave him and found a positive use for it. After his factory had been bombed, to make matters worse, an earthquake hit Mr Honda’s factory and leveled it totally. What a stroke of bad luck.

Now Mr Honda had no money, no permanent place to live and couldn’t even afford the gas to go to the grocers to buy food for his family.

Mr Honda made a very powerful decision. He asked himself, “How else can I feed my family?” Mr Honda wanted a better lifestyle for himself and his family, he was not going to just settle like so many others do. Having no money and very few resources, he asked himself another question, “How can I use the things I already have to get to where I want to be?”

Mr Honda, thinking like this and looking for whatever he had, one day found a motor, a small motor that would be used to drive a lawnmower. This is when he got the idea of hooking it up to his bicycle. In that moment, the world’s first motorized Honda bike was created. He rode it everywhere and his friends and neighbours saw him and asked him to make them one. Pretty soon Mr Honda had created so many bikes, he had run out of motors, so he decided to build a factory. But…Yes there’s a big BUT, Japan was torn apart economically by winds of change and he had no money.

Not wanting to give up and saying, “There’s no way,” Mr Honda came up with a great idea. He decided to write letters to all the bicycle owners in Japan, telling them that he had thought of a solution for getting Japan moving again and help people get to where they need to go cheaply. Then he asked them for an investment. Of the 18,000 shop owners who he wrote to, 3000 gave him money. He then went on to build the factory and manufacture his first shipment. Now you’d think he’s a success right? Nope.

The bike was too bulky and very few people bought. Again, instead of giving up, Mr Honda stripped the bike down to bear essentials, making it lighter and smaller and he named it the “CUB” and now finally this creation became an “overnight success” winning the Emperor’s Award. Everyone looked at him and was thinking how “lucky” he was to have come up with such a great idea. Little did they know that luck had nothing to do with it unless you count bad luck, then luck had lots to do with it, but Mr Honda’s perseverance is what finally paid off. Today Mr Honda’s company, The Honda Corporation is one of the most successful in the world and outsells every car in America except Toyota.

The Lesson: Mr Honda came up against problem after problem, but he never let his problems or even uncontrollable circumstances get in his way. He decided that there is always a way to succeed if you’re committed enough.

I hope you enjoyed reading this, but more importantly, I hope you gained something from it. Feel free to post your thoughts.

FB Groups Poster

FB Groups Poster is one of the rare software that I rate as a definite must-have. It is the no. 1 software for posting to Facebook groups with over 7000 copies sold within the first year of release!

It can store the log in details of multiple Facebook accounts, so you don’t have to remember your log in details each time. It can also remember the details of all of your ad campaigns which is also really cool. After logging in you can:

* Join groups
* Gather groups
* Post to groups
* Remove groups
* Post bump
* Disable notifications
* Add groups to a list
* Get groups membership data

You can also ‘spin’ or alternate your text and photos as it posts from group to group. FB Groups Poster posts up to 6000 groups and there are multiple settings for how many groups you wish to post to, how often, and when and how long you want the poster to take a break for.

More importantly, you can set the number of minutes as interval between each ad posting so your campaign does not raise a red flag for bulk posting, and you can get this clever, reliable, high quality poster for a one-time-only price of $49. It is worth every cent and comes with my total recommendation! Happy posting guys.

Why e-mail marketing still works

Posted December 30th, 2014 by Nelson Tan. Filed under E-Mail Marketing

E-mail gives you the advantage of familiarity. When subscribers regularly see your company name in their inbox

Elite Kindle Covers

Running out of ideas for designing the best e-cover graphic for your Kindle book?

Lacking the design talent to start from scratch and come up with a Kindle cover in 24 hours?

Not to worry. My favourite designer, Maghfur El-Amin, has released his new edition of Kindle/Book Cover graphics package called “ELITE Kindle Covers“.

ELITE Kindle Covers is filled with tons of high quality Kindle/Book cover designs and templates that will help you create better-looking covers to get more conversions instantly.

For under $20 you will get 40+ stunning Kindle covers AND 40+ complementary Facebook cover templates.

You’ll also get FREE Developer License to this product, so you can use it for your clients.

For me personally, that’s really a no-brainer! Own it today.

10 things you should know about your target market

Posted December 29th, 2014 by Nelson Tan. Filed under Research

1 – Job role and responsibilities.
2 – Company: industry, size.
3 – Education, experience, hobbies.
4 – Marital and family status.
5 – Gender and age range.
6 – Joint household income.
7 – Key personality traits and mannerisms.
8 – Geographic (urban, suburban, rural; region, state).
9 – Job identifiers (e.g., hours worked per week).
10 – Biggest challenge to achieving success.

Source: Pinpoint whitepaper, “Buyer Persona Kit”

You can be lazy but also smart if you do this.

Posted December 29th, 2014 by Nelson Tan. Filed under Outsourcing

The Outsource Report

Did you know that outsourcing your business can save you time and money?

What separates you from the most successful business people is not hard work at all.

In fact, it

“Your success in every area of life will be based largely on the quality and quantity of relationships that you can initiate and develop over time,” says speaker and author Brian Tracy. “In the world of business and sales today, relationships are everything. We often call this the ‘friendship factor’.”

A person will not do business with you until he or she is convinced that you are his or her friend and are acting in his or her best interest. In other words, you cannot influence someone unless he or she likes you in some way.

Of course, it’s often possible for you to influence a person if he fears you, but that type of influence lasts only until the person can rearrange his situation and escape from the circumstances that enable you to have control over him.

Source: Brian Tracy’s Success Newsletter, 9/10/14

Building a list as huge as possible is all well and good…

But Mario is living PROOF that you don’t need a big list to make a great living online.

He will show you the FASTEST way to build a list of 1000 people and get paid for it using a countdown timer software that is so flexible, you can embed the timer code in e-mail or any web page as an iframe overlay.

Here’s what you will like about Motion Countdown:

– 100% Drag-n-Drop Easy To Use
– Create your timers within 3 minutes flat
– Different templates, colors & styles you can choose from
– Display your timer on any website you like
– Redirect people anywhere you like once the offer expires
– And so much more!

And it’s not just the software alone…There is a whole marketing system behind it and Mario will reveal:

* His list building methods based on Warrior Forum, Facebook ads, solo ads, podcasting, SEO & blogging and The Launch Siphon

* How to put together promotions that your subscribers can’t resist to invest in your programs, services and recommendations

* High-converting landing page designs

PLUS a retargeting crash course as your fast-action bonus!

If you’re really serious about building a list quickly and then monetizing it CONSISTENTLY, this is the ideal first step.

In fact, if you follow the instructions, even with the FREE methods, you

Gordon Graham, who has written over 200 whitepapers for clients, advises copywriters to follow their chosen part of the copywriting field.

“I study at least one or two whitepapers every day,” says Gordon. “That means I look at 500 examples of the documents I specialize in every year. Doing any less would be foolish.”

In the pre-Internet days I told direct response copywriters to open, read, and study every piece of direct mail they received. Doing so was better than getting an MBA in direct marketing. I still do it today.

Niche Marketing Kit

How would you like over $10,000 worth of some of the BIGGEST and BEST products in Internet Marketing for a FRACTION of the cost?

Yes, John Thornhill and Dave Nicholson have just released what can only be described as the ULTIMATE NICHE PACKAGE!

This is not some random package of products that may or may not help you to succeed online, we have only taken the VERY BEST products, from the MOST IMPORTANT AND ESSENTIAL niches that will ASSURE your online SUCCESS!

You get the VERY BEST products in all these ESSENTIAL niches:

– Website Traffic
– Video Marketing
– Affiliate Marketing
– List Building
– Social Media
– Essential Internet Marketing

And much much more…

The Niche Marketing Kit is only available for a VERY limited time as a Festive BLOWOUT special!

So grab yours NOW while you can, once it’s gone it’s gone for good on December 30th.

So what’s your New Year’s Resolution going to be this year?

I can tell you my resolution will be to dramatically increase my income from my online business.

How am I going to do that?

I’ll be on this webinar on Tuesday, December 30th: Make It Big In 2015!

Two Internet Millionaires, Shawn Casey and Brian Koz, will be laying out their blueprint for cashing in big in 2015.

Over the last 15 years, they’ve helped a huge number of people to make millions of dollars. They’re ready to help you turn 2015 into the greatest year you’ve ever had.

On this ‘live’ training event, you’ll see:

– The products you could start selling right away without having to do the hard work
– How to get to the big bucks fast even starting from scratch
– The best way to immediately get 100s of leads looking to buy what you could be selling them
– and much, much more.

Plus, when you register for this webinar, you’ll get instant access to their special report…

3 Cool Cash Hacks For 2015!

Register now for this webinar so you can Make It Big In 2015!

New kid on the block, Thomas Owen made an obvious discovery.

Video marketing works, but not for everyone…

In fact Thomas drilled down to find out why 90% of video marketers are disappointed with their video conversion rates.

The answer…

Most don’t have the knowledge or skill to create videos which include powerful calls-to-action.

Thomas noticed the need from millions using video unsuccessfully to have something to easily create professional and attractive call-to-actions.

So, Thomas created the Uber Video Editor.

I had the privilege of checking out the simplicity and power of this software, which is like none that I’ve ever seen before!

You owe it yourself to see the demo video and I’ll bet you come away saying, “Why didn’t I thought of this before?”

List Building Made Easy

You would have heard it many times that MONEY IS IN THE LIST!

And, if you would have tried then you would know how difficult it is.

Dr. Amit Pareek has designed and packaged his very own Step-by-Step Formula in his new product called “List Building Made Easy” with PLR!

“List Building Made Easy” comes with these modules:

Module #1: High Quality Training Guide (Valued at $720)
Module #2: Cheat Sheet (Valued at $20)
Module #3: Mind Map (Valued at $40)
Module #4: Top Resources Report (Valued at $20)
Module #5: High Converting Sales Copy (Valued at $320)
Module #6: 6 Professional Minisites (Valued at $160)
Module #7: Doodle Style Sales Video (Valued at $320)
Module #8: Swipe Emails for Affiliates (Valued at $20)
Module #9: Complete Set of Animated Banners (Valued at $160)
Module #10: Complete Set of Professional Graphics (Valued at $240)

Your step-by-step list building video training is going to take you and your customers by the hand and show you how to get some amazing marketing results in the shortest time ever.

1. Completely New.
2. 100% Unique & Latest Content on the Topic.
3. Hot and Evergreen Niche.
4. Proven and Step-by-Step Training.
5. High-Converting Sales Copies & Sales Pages.
6. Complete Sales Funnel.
7. Killer Graphics.
8. Attractive Bonuses.
9. High Quality ‘Live’ Installation Video Training.
10. Accessible Cost.
11. Limited Copies.
12. Excellent Support.

All you have to do is:

1. Download it
2. Slightly customize it
3. Upload it
4. Send some traffic to it
5. Keep 100% of the profits (including the buyers list)

This topic is as HOT as FIRE. The quality of this product is fabulous and it’s completely ready to sell. Don

Subscriber ME writes, “The big boys of Internet marketing exaggerate. Super-gurus tell everyone they track everything.

“Yet when it comes to the success rate of their seminar attendees, I have never seen a percentage or any other type of metric.”

Another subscriber, CT, says, “I have given a couple of these gurus a lot of money for reports on their amazing marketing strategies.”

He goes on to say he has made almost no money. But incredibly and honestly, he blames not the gurus but himself for not following their advice.

ME is right: the big gurus don’t track or publish the success rate of their students because they know it is abysmal. Why is that? For several reasons.

First, as I believe Perry Marshall pointed out in an essay some time back, the guru authoring the course has aptitudes, experience, and talents most of his customers lack.

Therefore, the methods in the course will really only work for the guru and a small group of followers with similar aptitudes and talents. For the majority of buyers, they won’t have the skills to implement the system and it will fail.

Second, like CT, most buyers do not follow the instructions in the course. A surprising number never even read, listen to, or watch the program. Many others study it and then ignore or don’t do the actions required.

Third, the copy used to sell “get rich online” courses is extremely hard-sell. Therefore, it entices people who want to make money but then discover they in fact don’t like having an online business. And so they don’t pursue it and the course materials sit in a closet for a year until the buyer throws them out in the trash.

Fourth, there are a number of factors that determine whether we are successful, and while many successful people like to deny it, luck is one of these factors. Some people follow the guru’s instructions, but things don’t work out for them. They could try again but are usually too discouraged to do so.

Fifth, it takes either time or money to succeed at any business venture. You don’t need both, but you do need one, and you cannot succeed with neither.

Some buyers of guru-published courses are so busy at work they simply cannot give their spare-time Internet business the attention it needs. And so they never progress.

Others are so cash-strapped that they can’t afford to invest in the elements needed for online success, such as hiring a web designer to produce their landing pages or a ghostwriter to write their first e-book.

CT does not blame the gurus. He blames himself. “It’s not the guru’s fault. It’s my own.”

Education and coaching can give you a leg up on other newbies, but they cannot guarantee success. The most important factor in whether you succeed at online marketing or any other home business is you.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Things have changed A LOT recently when it comes to list building.

The landscape has become far more competitive. I’m sure you’ve noticed how open and click rates have plummeted in the last few years.

Inboxes are more crowded than ever and if you want to win that tough battle, you better listen to this interview.

List building is NOT just about getting more leads…

And if you’re not collecting the “right kind” of leads, you’re going to get chewed up and spit out.

When you listen to this interview with 8-figure earner, Russell Brunson, you’re going to discover his favorite lead generation tactic that an extreme few Internet marketers actually use…

But that has helped him grow his coaching business alone by over 500% in the last year.

Sure, putting up a squeeze page and doing it the same way that everyone else is doing it CAN get you results.

But what if there were a more sophisticated, hidden way to get 4-10X better results…

JUST by changing the way you collect leads?

If getting that kind of advantage on your competitors sounds interesting, then 4X Lead Quality is something that you have to take advantage of right now.

How To Create A Winning DM Package by Bob Bly

Posted December 23rd, 2014 by Nelson Tan. Filed under Business

In the Talon Newsletter (12/14, p. 1), Justin Wong says a winning direct mail package will include multiple elements.

“Some people enjoy reading letters while some like looking at colorful photos in brochures,” he writes. “As a rule of thumb, we recommend using both brochures and letters in conjunction to maximize readership.”

Justin also says there should be some redundancy between the elements: “That’s why it’s so important to make sure your calls-to-action are clear and repeated throughout all elements,” he says. “Anyone who looks at any of one section of your materials should have a clear idea of what the offering is and why they should care.”

My mentor and NYU professor, the late Milt Pierce, told us the reason to have multiple elements in a DM package was that when the envelope was opened, the various pieces would fall out onto the prospect’s desk or table. Each piece was another shot at gaining attention and communicating the sales message.

Of course, many new formats have sprung up, and in certain applications, these mailers have beaten the traditional letter package.

For instance, the magazine subscription industry was dominated by #10 and other size envelope packages with 4-page letters. Then the double postcard and voucher were invented and blew the letter packages away.

Many financial publishers have found that magalogs and digests outpull sales letters in envelopes, though Stansberry still uses envelope packages with success.

In mortgages, we have found that adding a color brochure to a letter in an envelope actually depresses response.

For Physicians Desk Reference, the control was a snap pack, unbeaten for years. Every conceivable format was tested against it and failed to beat it. Finally I wrote a package that beat the control…and, it was a snap pack!

So while I think Justin’s advice on traditional envelope DM packages is fairly on target, you should be testing formats to see which works best for your offer.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Traffic…who wants MORE traffic?

Now I got your attention.

A small group of underground marketers have been exploiting a hidden source of “buyer traffic” and getting phenomenal results:

– Dave C catapulted traffic & sales by 850%
– Milan boosted traffic and sales by 350%

Crowd Force

But here’s what REALLY makes Crowd Force a game-changer:

– The traffic does NOT cost you a dime
– You control it COMPLETELY (not Google)
– It’s sustainable and can last ‘forever’
– It’s highly targeted and exists for EVERY niche
– It can be COMPLETELY outsourced
– It’s practically unlimited…

IMPORTANT: This video will NOT be up for long. Watch it right now to avoid missing out!

To traffic and profits!

Everything You Need To Build A List In 2015

Posted December 21st, 2014 by Nelson Tan. Filed under Uncategorized

If you’ve been marketing 6 weeks or 6 years you’ll have heard all about the list.

Simple fact is, without a list you

Turn Up Your Marketing B.S. Filter by Bob Bly

Posted December 20th, 2014 by Nelson Tan. Filed under Business

When I started as a copywriter in the late 1970s, there were almost no gurus offering training of any kind in copywriting, freelancing, or marketing.

Now the Internet is lousy with people offering you expensive courses in how to write killer copy, how to make six figures as a freelance copywriter, and how to make a million dollars in Internet marketing.

My concern is that because many of these teachers are unqualified and their programs worthless and overpriced, you will waste a lot of time and money on them unless I stop you.

So with that goal in mind, here are some guidelines for evaluating gurus and their programs in copywriting, freelancing, and Internet marketing.

1. Ask what products he or she has sold.

If the Internet teacher has only sold information and worse, only information on how to make money selling information online, run.

You want a teacher who has experience selling real, physical products as well as electrons.

2. Is he or she active in the field?

I talk to a lot of hotshot young copywriters who run coaching groups where they teach their followers to write “killer” copy.

When I ask these young pseudo-gurus who they write for, they invariably reply, “Oh, I don’t work with clients any more. I just write for my own products.”

You get and stay good as a copywriter by constantly writing for a wide range of clients, products, and offers. If the guru no longer writes for clients, I submit that he is becoming stale and losing value.

Ask the copy guru to name some of his current clients and promotions. If they say “I don’t write for clients,” move on.

3. Does he or she offer low-cost/no-cost advice and materials?

If the only product available is a $3,000 big box course or a $2,000 a month coaching club with a 6-month minimum, this guru’s primary passion is extracting as much money as he can from unwary newbies, not education.

There’s nothing wrong with selling expensive info products; I recently did a $2,500-a-head weekend seminar and plan a couple more for 2015. But you can buy my 350-page paperback book on copywriting for $15 and read dozens of my marketing articles for free on my site.

A good strategy for you if you are on a shoestring budget is to go to the websites of multiple gurus and download and read the ton of content that awaits you there. Often the free stuff is as good or better than the paid stuff.

4. Is he an egomaniac…and would that bother you?

One copy and marketing guru stares angrily from the screen wearing dark glasses and a do-wrap, looking tediously groovy. He also brags about using the f-word in his writing and speeches, which apparently he thinks makes him look like a cool rebel.

A lot of gurus today cultivate a deliberate image, usually one of rebellious hipster, and if you like that, fine, but if you don’t, steer clear.

“I sometimes wonder where this whole notion of marketing rebel, kick-ass copywriting, take-no-prisoners copy, killer, ninja, guerilla, warrior foolishness began in the first place,” says ace copywriter Rich Armstrong.

“Some of these Internet guys have put together a small community who seem to like this writing, and if they can make a living doing this, more power to them.

“But if they aspire to be a freelance copywriter working for the nation’s biggest and best direct-response marketing clients…well, that’s my world, and I can tell you for a fact these guys wouldn’t survive 5 minutes there.”

5. Is he or she accessible?

If you send me an e-mail, I respond. If you call, I pick up my own phone.

This is in sharp contrast to many Internet and copy gurus who have an impenetrable wall of caller ID and autoresponders to keep their fans at a distance.

I would be very hesitant to spend a lot of money with a teacher who makes me jump through hoops to ask him a simple question or two.

6. What is the guarantee?

Do not buy from gurus with conditional guarantees on their products.

A conditional guarantee is one where you have to demonstrate that you used the system correctly before the seller will grant you a refund.

The problem with conditional guarantees is the seller invariably says you didn’t do something correctly and therefore cannot get a refund.

Only buy from gurus who offer unconditional guarantees, meaning you can return the product for any reason or even no reason at all and get a full and prompt refund, no questions asked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

What if I told you that for just a few minutes work you could have an automated, traffic-getting list building machine working for you on complete autopilot?

Allow me to explain…

Have you ever entered a contest online?

One where you have to answer a really simple question in order to enter?

Well, usually the reason why the question is so easy, is to maximise the amount of entries to the contest, and the huge benefit to this is because whoever is running the contest can collect the e-mail address of those entrants in order to build their list.

Wouldn’t it be great if you could run simple contests and collect targeted e-mail subscribers?

Well now you can.

XPress Contest is a fantastic new WordPress Plugin that allows you to set up and run a viral contest within minutes.

Contests are a fantastic list builder as the people opting in to win are obviously interested in the prize you’re offering (which can be one of your products or services for example) therefore the list you’re building is highly targeted.

We’ve also added a viral element so subscribers are then asked if they want to share via social media after entering your competition, driving more people back to your contest over and over again.

So for just a few minutes work you can have a list building, traffic-getting machine working for you on complete autopilot.

Go check it out.