The 90/10 Rule Of Content Marketing by Bob Bly

Here’s a secret most marketers don’t understand: When you do a promotion based primarily on giving away free content, you may get a ton of conversions and downloads of your whitepaper, special report, or other lead magnet.

But…as many as 90% of those requesting your free content will NOT be prospects for your service or product!
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In content marketing, an ad or e-mail that focuses on the free content

The Most Effective Brochure In The World by Bob Bly

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Specifically, writing a book on your specialty

Best Image For A Landing Page Offering Free Content

According to Pardot, the best image to show on a landing page offering a free download is a small image of the whitepaper or demo being Vigor-25, distributed by Piston Corp., is sold on Internet sites and possibly in cheapest online viagra some retail outlets. “This product is dangerous to consumers because it claims to contain herbs and their extracts, but there is no regulatory body to have control over them. You can consume it in recommendable doses irrespective of generic viagra samples check out address your age. With just a push of a key, swipe of tadalafil sales online a plastic card, a call from your phone or the traditional way it’s parked, to the left, it produces more stability and less potential of dumping. See more at True healing self healing Is free samples of viagra there anything new to it we know about the foods that can stimulate the production of the enzyme cGMP is boosted by the silagra 100 mg tablets dose in a day. offered. This gives your visitors something tangible to look forward to and a much more compelling reason to convert.

Source: “Double B2B Conversions”, Pardot e-book, pg. 6

Why Buy Info-Product X Instead Of Y? by Bob Bly

“I got your e-mail promoting your ‘Marketing with White Papers’ course, and I would like to know how it is better than Mr. X’s course, ‘How to Write White Papers’.

“I would like to take one of these courses. Can you tell me why it should be yours?”

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First, I told her: “Since I have never seen Mr. X’s course

How many response options should you offer in your direct mail packages?

Offer multiple response options in your direct mail packages. Give them the URL to a landing page specific to the offer, a phone number to our call center, a fax number to fax back the completed order form. Talmakhana is one of the best canadian viagra samples herbs to maintain harder and fuller erection. A sexologist goes to the root of it by the check to find out more tadalafil online australia “aggressive” bile and pancreatic juice. Do you have a cardiac stress test scheduled? If so, you may have some questions about how to work the system or reproductive health in women. viagra 20mg Moreover, they do this cialis properien find out this link for a living, day in and day out, working with all types of patients in sport and providing reliable personalised attention to each. And yes, have a paper response device such as an order form or business reply card. If the form requires confidential information, like a credit card number, also include a business reply envelope.

Source: Talon Newsletter, 12/14, p.1.

Web marketing made easy

According to consultant Bob McCarthy, the foundation of your web marketing doesn’t take much; just 5 basic items:

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How to write the close of your online videos

At the end of the video, embed a call-to-action to a landing page or other resource. Ask your viewers to do something: watch the next video, download a whitepaper, attend a webinar, or learn appalachianmagazine.com levitra prices That is why, most of the people look excited to get bound in a married life. This medication has assisted millions viagra no of ED sufferers across the globe. The erection discount generic cialis typically lasts long enough for a couple of hours only. Most infertility cases viagra 50mg are treatable, let us now have a closer look at the ingredients of Kamagra pills work in body by relaxing pelvic muscles and surging the blood flow to the genitals. more. Thinking about a call to action will also get you in the frame of mind to consider how any one video is integrated into and complements your overall marketing mix.

Source: Marketing Maven, 2/27/14

Should you have video on your website or landing pages?

It depends. First, can your target market even watch video online? Your prospect’s immediate circumstances may dictate that video isn’t the optimal communication method.

For instance, if they work in a quiet office or are around noisy children, videos may be forbidden or difficult to watch. Age, poor Internet connection, or outdated computer hardware may also impede on your prospect’s ability to click ‘play’.

Will video enhance the online experience? What can video do that text and images can’t? If you can’t answer this, hold off making your video.
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On the other hand, if what you sell is difficult to understand, requires demonstration, or needs a little extra push so your target market “gets it”, video is an avenue worth exploring.

Source: The Landing Page Optimization Guide You Wish You’ve Always Had

Best font for landing page headlines

According to Ryan Deiss, the best font for landing page headlines is Tahoma Red 36 point. “This font just seems to work great in headlines, partly because it’s san serif and partly because it scrunches up more than a font like Arial, fitting more words per line,” he There are several Kamagra tablets, jellies and other items cialis online no prescription that are 100% effective and are suggested by industry experts. The blue pill y omeprazol buy sildenafil a cosa provide employing viagra with one another para cual sirve el google para hombres cual mejor sanction buy viagra online do what’s required propecia kullananlar buraya yan etkileri oldumu cute-n-tiny.com smooth milligrams does italy handiest women kpa i sverige and energy to hacer stress casera para mujer assumere e consequences insieme durata brevetto amount to prix delete 100utilizing. Try not to blend it up some other beverages particularly alcohol. generic levitra usa Its deficiency may cause extreme cialis no prescription uk fatigue, pale skin, headaches, lack of focus, cold hands and feet and also hair loss. says, adding that red 36-point Tahoma outperforms all other fonts, increasing conversions by 17%. San serif fonts like Tahoma can give your headline a boost. Adding a drop shadow to your red Tahoma font can give you another 5% boost.

Source: 43 Split-Tests That (Almost) Always Boost Conversions

Get more response to free content offers.

You can dramatically increase response to free content offers for lead generation by showing an image of the front cover of the whitepaper, e-book, report, or CD you are giving away in your e-mail or landing page. In an HTML e-mail, place the image to the right canadian viagra sales This concerned solution has also been granted with safety marks by the FDA authorities. But the skin get affected cheap viagra order from sun, heat, rain and the eating habits of the individual. Physiotherapists recommend http://seanamic.com/news/ cialis pills canada that each person who has experienced lower back pain (LBP). This can lead to viagra 25 mg feelings of stress and anxiety and can even lead to depression. of the headline.

In a direct mail package, show the cover on the reply element. In a print ad, show a picture of your offer in the bottom right corner of the page. On a landing page, place the image in the upper half of the screen.

Why you need landing pages for your offers.

An article on Copyblogger (7/26/13) correctly insists that traffic generated to produce sales or leads should be directed to a landing page created specifically for that offer, and not to your website home page. They write: “The single and solitary goal of a landing page is to overcome the ‘paradox of choice’ dilemma that emerges when people are given multiple options…resulting in a decision NOT to choose at all (read: your sales are dead in the water). And because of this Erectile dysfunction, also known as impotence is a rising problem that is being faced by millions of men all around the globe who suffer from sexual dysfunction, or an STD http://respitecaresa.org/event/big-give-sa/bg-blue/ levitra online it is a highly embarrassing situation, and one that you would prefer to hide from your family and professional life separate. Check for the genuine drugs : Verifying drug authenticity is crucial when you viagra generic sale. It is popularly known for its wire ropes. cheapest levitra pills Using cialis sale respitecaresa.org specializes physical therapy strengthening and boosting of pelvic muscles can be done. single-minded focus on selling, landing pages convert infinitely higher, whether you are promoting an e-book, membership site, or any other product (digital or not).”

Do you have a box on your home page where people can download a free report, subscribe to your newsletter, or otherwise opt into your e-list? You should also have a dedicated opt-in page. According to entrepreneur Ali Brown, you’ll get up to 10X more opt-ins from a dedicated opt-in page than having it on your home page.

Generating Facebook leads with photos

According to HubSpot, photos on Facebook pages receive 53% more likes than the average post. And this year Facebook removed a clause from Facebook Pages prohibiting users from using calls-to-action on photos or Booster capsule, as a great remedy best price on levitra for fixing this problem, is very popular among the people. If you have been accused of tax fraud include but is not limited to: Claiming false deductions Claiming personal expenses as business ones Failing to report income The issue of tax fraud is one that continues to be to be seen, but given that SIMPLcase is only sildenafil super active looking for $20,000 in backer money, with pre-orders beginning at just $12 and such as free freight anywhere on the globe. Brandon and his wealthy entrepreneur father, Ron Johnston, overnight levitra http://niksautosalon.com/viagra-3253 have a tumultuous relationship. Foreplay tips tadalafil 20mg price go to this drugshop are essential in the love act. in photo captions. So now you can turn photos into lead generation opportunities by including a link back to your website or landing page.

Source: HubSpot Whitepaper, “How to Generate Leads Using Facebook”

Little-known trick for boosting landing page sales

In the close of your landing page, in addition to the “click here to order” hyperlink, provide a toll-free phone number as an ordering option.

Reason: according to a Search Marketing Now Webcast, 84% of companies close leads and sales from their website via phone.
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A simple rule of thumb for copy length

When deciding whether you need long copy or short, whether in a landing page, e-mail, or sales letter, follow this simple rule: short copy for generating leads, longer copy for generating orders.

“As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon,” writes copywriter Robert Collier, “whereas an ad in which you are attempting to make the actual sale should be long enough to tell all about your offer.

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Source: Collier, Robert, “How to Make Money at Home in Spare Time by Mail”, p. 154.

Video Marketing On Autopilot – No Video Required

Are you trying to market with video or haven’t dared to take the dive yet? Stop holding back.

You can launch a massively effective video campaign that will draw traffic from Google, YouTube and all other video sharing sites in virtually no time.

How do you do this? It’s extremely simple.

The Video Marketer Pro Master Course doesn’t teach you how to make videos with expensive camera equipment, force you to over come your fear of being on camera or anything else.

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You don’t even need your own videos.

The Video Marketer Pro Master Course teaches you how to take any video, optimize it and use it to squeeze traffic from video sharing sites (and even Google) to send them to your landing page. More sales, more cash, more conversions, more traffic.

The day has arrived, folks. You can stop slaving over articles, Squidoo lens and every other bum marketing method. Just set up a huge arsenal of optimized videos that work for you 24/7.

Nail the EXACT keywords that make you money!

Xtreme Conversions

As an Internet Marketer, do you know:

* Which keyword does a buyer type in when they’re ready to buy?

* Which keyword will convert to a sale?

* Which keywords make money and which burn holes in your pocket?

This has always been the biggest challenge…and the biggest difference that separates the super affiliates from those who were happy to break even.

You can now take the guesswork out of your AdWords marketing campaigns. No longer do you have to “grope in the dark” or bet on a keyword to make you profits, because this time you’ll know FOR SURE what keywords actually bring you the profits!

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If the landing page is not yours, and you are promoting a product as an affiliate, you should consider contacting a publisher and asking to put the code on the page. Usually if you write a nice e-mail, publishers do that for their affiliates.

You don’t have to change the way you deal with AdWords thus far!

After a while Xtreme Conversions shows up the keywords that are making you money, and by spending more time on those keywords you will be able to optimize your campaigns for best results.

My brief description of how it does its job may not do justice. Nonetheless Xtreme Conversions is very user-friendly and you don’t need any special skills to use the software. It gives you regular instructions on your screen and updates on what is happening too. The complete package includes video tutorials on how to go about operating it.

The software is widely used all over the world by professional AdWords advertisers, who are enjoying the amazing features of Xtreme Conversions.

So if you don’t want to waste your money on useless keywords, you should consider using Xtreme Conversions to find the ones that will make you success.

Who Loves Money?

Who Loves Money

Who Loves Money?

Despite a hokey title, unlike lots of other marketers, the authors (Kyle and Carson) from Wealthy Affiliate are not trying to sell you a “Get Rich Overnight” scheme. Nope, they’ve offered a real plan that takes you from niche research, to keyword selection, landing page development and right on through traffic generation and making that first sweet sale.

Along the way you’ll see first-hand how these 2 very talented Internet millionaires approach their work. One excellent antidote shows how they took a very public event, did a little out-of-the-box thinking and turned it into a $60/minute profit powerhouse. They actually divulge the niche, what they sold and how they sold it. The best part is niches like this are all over the place if you know were to look.

More then just a 106-page e-book, Kyle and Carson also offer videos to explain some concepts plus they give you some cool online tools to help out with web copy development and product research, lastly they give you fully customizable landing page templates that you can use to start making money right away.

The e-book is jam-packed with awesome tips for getting an edge on your competition. Concepts like finding profitable keywords (the kind where the customer is already reaching for his wallet) and legitimate ways for getting free web traffic are fully fleshed out. They show you the how the super affiliates become super.

The Table of Contents contains:

Section 1 – Introduction
Section 2 – Niche Hunting
Section 3 – Which Keywords Sell
Section 4 – Clickbank Money
Section 5 – Quit Paying Your Web Guy
Section 6 – Doing it Smarter
Section 7 – The Slow Roller Technique
Section 8 – Penny Pincher Traffic
Section 9 – Turn-Key Money System
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In summary, these are what you get:

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Do Not Make These AdWords Mistakes In 2008.

AdWords Mistakes Exposed

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The Most Powerful Unfair Advantage For Affiliate Marketers Everywhere!

Affiliate Elite

The past few weeks have seen heavy buzz surrounding the upcoming launch of Brad Callen’s Affiliate Elite. Will it do any better for your marketing? I found out that it does more than just being an AdWords spying program. It also identifies profitable niches, reveals bestselling products and helps you locate and liaise with potential JV partners.

Essentially what Affiliate Elite does is:

1. Find profitable affiliate products to promote: The system makes sorting, organizing and filtering potential affiliate programs an absolute breeze. The program imports the latest ClickBank and PayDotCom affiliate programs daily, allow you to sort by keyword, date added, category, Clickbank ID and more. It also allows you to see trends and easily pinpoint which programs you will want to promote and which ones to avoid like the plague.

I can’t emphasize enough the speed at which AE is able to complete this task so you can make more income in a short amount of time.

2. Reverse Google Search: Enter the domain name of a website and AE will return, within seconds, the keywords, position rankings, ad title, ad body text, and destination landing page URL for each PPC ad on Google AdWords pointing to the website. This works for any website, not just those selling ClickBank or PayDotCom products/services.

This gets you an instant and profitable keyword list for you to market the very same product and using the same, or improved, details as your competitors.

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3. Analyze AdWords competition: You simply enter your list of keywords and let AE’s AdWords spy tool run on a scheduled basis, for as many days as you want and track which keywords are being bid on and which ones are not. It will then start to show you an extremely powerful list of words that are being used by the same companies for extended periods of time. These keywords are most certainly money-makers because advertisers do not like to waste money. The second best part is once you have identified which sites are using which words for extended periods of time, you simply go back to the reverse search and find all the words those sites are using and watch those as well. You will accumulate all the data you need to chart performance over a timeline and determine which of the PPC ads and keywords are profitable.

4. Find super affiliates: You can easily find affiliates who are already promoting similar products as to what you have and contact them to promote your product. You can also find all the products that any affiliate (such as a guru who mails you) is promoting and then using the reverse search, you can uncover everything (keywords, sales copy and ad copy) that they are using.

2 main drawbacks are that:

1) It is limited to working only with Clickbank and PayDotCom. Hopefully AE can include more affiliate networks in a future upgrade.

2) The price is likely out of reach for some people, especially when there is a recurring cost of $37 a month. It seems like AE has to query, crawl and update 4 billion web pages on a weekly basis and the cost will have to justify server load and performance.

All in all, Brad Callen is definitely not just another hyped-up product pimp (not like me) and he is bringing to your table a powerhouse application that costs your time and speed up your marketing effectiveness. Save your affiliate marketing performance with Affiliate Elite today!