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There’s a whole lot of information out there about how to build sales funnels, and if you’re not careful, you can get overwhelmed really fast.

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Funnels 101

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New landing page builder changes the rules.

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E-mail is one of the most important ways to promote to your audience, but over the years I’ve seen a massive evolution how opting in and growing subscriber list changed.

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Want to start conducting webinars for your business? Better still, run evergreen webinars? Evergreen, meaning, that it isn’t a one-time webinar, but one that works for you for months to come. So essentially, you plan your content right the first time, record yourself and let your recorded webinar does its job. The best thing is your attendees can’t tell whether you are on air ‘live’ or not!

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You may have heard of the term ‘pay-per-lead’, whereby you get paid for every qualified lead you send to a vendor. Now here’s a software that equips you to be that pay-per-lead vendor, so that you can provide a monetary incentive to encourage marketers to continually send leads to you.

Affilexer is the SaaS application which helps you build your very own pay-per-lead business and massive lists of leads in any niches. It has built-in affiliate tools like landing page creator, banner creator, e-mail swipe generator etc. which makes easy work.

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Book Bestseller Launch Planner

You have a book which you have recently published and want to get it into the marketplace. But how do you plan for a successful launch? CoachGlue’s Book Bestseller Launch Planner lays out the step-by-step process to ensure your new book gets the buzz it deserves.

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Brand New ‘Human’ Intelligence Website App Talks Visitors Into Action

AIWIS

A brand new “Artificial Intelligence” website software has just launched, and boy, I’ve never ever seen anything quite like this before.

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Awesome tool creates elegant websites easily.

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BlankPager plugin is ‘live’.

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There’s a huge problem going around that’s affecting countless marketers…

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And here’s the bad news: it’s absolutely killing their conversion rates (I know because I’ve tested it myself).

A recent survey showed that over 50% of customers said they’re less likely to buy a product if the marketing content they’re watching or listening to has bad audio quality…50%!
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But even when the audio is good, the results aren’t too much different.

It isn’t until the audio is great, that you actually see a positive impact (an increase in conversions).

When going from okay audio to Fantastic audio, I’ve seen increases in conversions by up to 3x.

Now for those of us that have figured out this secret (I’ll admit it took me a while), the next question is “How do we get fantastic audio for our marketing content?”

Well, I’ve finally found the answer and it does NOT involve wasting time and money endlessly searching YouTube tutorial videos only to end up more confused than we started.

A friend of mine named Andrei Vasilev recently created a one-of-a-kind 5-step system for getting amazing quality audio for all your marketing content.

It’s called Audio Boss.

And here is what’s great about the system:

· It’s so simple, anyone can use it
· It works for ANY type of marketing content there is
· It works no matter what your budget is

Andrei is an audio engineer by trade and has also been involved with online marketing for years now, and he’s finally bridged the gap between the two.

He has created a one-stop shop where marketers can learn simple steps to getting fantastic audio quality for all of their media without breaking the bank, so that they can increase product and brand appeal, and ultimately increase conversions and sales.

To me, this system is essential to any business that wants to come off as professional.

I can only imagine how big my online business would be today if I had Audio Boss when I first started out.

Don’t wait and continue to lose sales.

Become an Audio Boss today, and I can guarantee you’ll never look back.

The 6 things you need to successfully market your webinar

1. Promotional e-mails: ideally 2 or 3 to your list as well as affiliate lists.

2. Landing page: where registrants land when they click to register for your event. Captures basic registration information and provides brief details about the presentation.

3. Confirmation e-mail with details about the date, time, topic, and how to join the event.

4. Reminder e-mails on the day before and the day of the event to maximize attendance.
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5. Post-webinar e-mails: one to thank people for attending the event and providing a link to the archive, and another to those who registered but did not attend the ‘live’ event, directing them to the event on demand.

6. A banner you can put on your home page alerting visitors to the upcoming presentation.

Source: 10 Steps to Planning a Successful Webinar, ON24 whitepaper, pp. 6-7

Qualifying Leads Generated By Content Marketing by Bob Bly

In my last essay, I shared the fact that in content marketing, as many as 90% of those requesting your free content will NOT be prospects for your service or product.

Today I want to show you things you can do on your landing page so you can differentiate between free content moochers and genuine sales leads.

There are 2 basic strategies you can use to determine whether a respondent is simply grabbing your freebie or is a qualified prospect for the product or service you are selling.

The first is to have fields that gather information you can use to qualify the respondent.

For instance, in addition to name and e-mail address, I ask for:

1. Company name: to see whether they work for a real company that is a good fit for my services.

2. Website URL: so I can check them out with a quick click to see what kind of company I am dealing with.

3. Phone number: because I need to talk to the prospect on the phone to fully qualify and then close him.

4. Title: my prospects hold certain job titles, and if the person has a title outside of those (e.g. purchasing agent), he is probably not a good lead.

Yes, the more fields you require the prospect to fill in, the lower your gross conversion rate, but the easier it will be to know whether someone is a real lead or just a lookie-loo.

I don’t care about gross conversion rate. I’m not in business to give away free stuff. My marketing is designed to generate highly qualified leads that turn into customers at a brisk rate.
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To balance the desire for high response rate with qualified sales leads, you can have multiple fields, but make some mandatory and others optional.

The second strategy to qualifying visitors on your landing page is to require them to check one or more of 3 options:

[ ] Send me your free special report/white paper/etc.

[ ] Send me a free information kit on your products/services

[ ] Contact me to discuss my needs

If someone checks only the first option and not the second, it’s a strong indicator that they are just freebie seekers.

However, if the information they entered about themselves fits the profile of a good potential client for you, they are still worth a follow-up.

If someone checks both the first and second options, they are more qualified, because they have asked not only for the freebie but have indicated interest in your product or service.

If they check both the first and second options and filled in all fields with information showing them as a good fit for your product or service, they are a highly qualified lead.

If they check the third box, which invites you to contact them