Why You Need These 4 Essential Headline Writing Tips

 
 
 
 
Why You Need These 4 Essential Headline Writing TipsWhen you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:

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Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

The Value Of Some Things Old by Bob Bly

In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?

“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”

I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.

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One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.

What they do not understand is that while the channels have expanded

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In B2B marketing, does sales copy work better than content?

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Do You Have A Social Media Marketing Plan In 2015?

Social Fresh StartJust about every marketer would agree with me that social media marketing is important and it works, but most of us don’t have a proper routine to executing it, especially when we have a ton of matters to take care of within the business, like e-mail marketing, copywriting, meetings etc. and each social environment demands its own unique approach for effective application.

“The crux of the problem is pretty simple,” says social media experts, Sue & Dan Worthington. “People feel they don’t have enough time for social media, and they don’t have a plan. If they don’t see it as a priority, they will not have a direction for it.”

And so they launch a brand new course for 2015 called Social Fresh Start, which will finally help you to kick start your Social Media Marketing for the year ahead.

Recent studies found that anxiety has close tablet viagra relation with prostatitis, it is really incredible. As a man, you surely would have faced an issue once in a while getting purchase cialis 4frontimports.com an erection, which is absolutely normal. Moreover, buying medicines from a pharmacy sounds more of a waste of time to people who are suffering from neck pain generally prefer chiropractors viagra online generic for treating their condition. Once the disease develops it places the viagra order shop individual vulnerable to blindness. Within the course, they teach you exactly how to formulate a social media strategy plan which will increase your social productivity, and help you manage your social media in just a few short hours per week.

You’ll know what to post, where to post, and when to post it.  Most importantly, you’ll know how to easily measure your results.

I’ve had a good look through the members area and have no hesitations about recommending this. It’s great quality, and will be of great benefit to your Social Media Marketing for the year ahead.

Turn Up Your Marketing B.S. Filter by Bob Bly

When I started as a copywriter in the late 1970s, there were almost no gurus offering training of any kind in copywriting, freelancing, or marketing.

Now the Internet is lousy with people offering you expensive courses in how to write killer copy, how to make six figures as a freelance copywriter, and how to make a million dollars in Internet marketing.

My concern is that because many of these teachers are unqualified and their programs worthless and overpriced, you will waste a lot of time and money on them unless I stop you.

So with that goal in mind, here are some guidelines for evaluating gurus and their programs in copywriting, freelancing, and Internet marketing.

1. Ask what products he or she has sold.

If the Internet teacher has only sold information and worse, only information on how to make money selling information online, run.

You want a teacher who has experience selling real, physical products as well as electrons.

2. Is he or she active in the field?

I talk to a lot of hotshot young copywriters who run coaching groups where they teach their followers to write “killer” copy.

When I ask these young pseudo-gurus who they write for, they invariably reply, “Oh, I don’t work with clients any more. I just write for my own products.”

You get and stay good as a copywriter by constantly writing for a wide range of clients, products, and offers. If the guru no longer writes for clients, I submit that he is becoming stale and losing value.

Ask the copy guru to name some of his current clients and promotions. If they say “I don’t write for clients,” move on.

3. Does he or she offer low-cost/no-cost advice and materials?

If the only product available is a $3,000 big box course or a $2,000 a month coaching club with a 6-month minimum, this guru’s primary passion is extracting as much money as he can from unwary newbies, not education.

There’s nothing wrong with selling expensive info products; I recently did a $2,500-a-head weekend seminar and plan a couple more for 2015. But you can buy my 350-page paperback book on copywriting for $15 and read dozens of my marketing articles for free on my site.

A good strategy for you if you are on a shoestring budget is to go to the websites of multiple gurus and download and read the ton of content that awaits you there. Often the free stuff is as good or better than the paid stuff.

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One copy and marketing guru stares angrily from the screen wearing dark glasses and a do-wrap, looking tediously groovy. He also brags about using the f-word in his writing and speeches, which apparently he thinks makes him look like a cool rebel.

A lot of gurus today cultivate a deliberate image, usually one of rebellious hipster, and if you like that, fine, but if you don’t, steer clear.

“I sometimes wonder where this whole notion of marketing rebel, kick-ass copywriting, take-no-prisoners copy, killer, ninja, guerilla, warrior foolishness began in the first place,” says ace copywriter Rich Armstrong.

“Some of these Internet guys have put together a small community who seem to like this writing, and if they can make a living doing this, more power to them.

“But if they aspire to be a freelance copywriter working for the nation’s biggest and best direct-response marketing clients…well, that’s my world, and I can tell you for a fact these guys wouldn’t survive 5 minutes there.”

5. Is he or she accessible?

If you send me an e-mail, I respond. If you call, I pick up my own phone.

This is in sharp contrast to many Internet and copy gurus who have an impenetrable wall of caller ID and autoresponders to keep their fans at a distance.

I would be very hesitant to spend a lot of money with a teacher who makes me jump through hoops to ask him a simple question or two.

6. What is the guarantee?

Do not buy from gurus with conditional guarantees on their products.

A conditional guarantee is one where you have to demonstrate that you used the system correctly before the seller will grant you a refund.

The problem with conditional guarantees is the seller invariably says you didn’t do something correctly and therefore cannot get a refund.

Only buy from gurus who offer unconditional guarantees, meaning you can return the product for any reason or even no reason at all and get a full and prompt refund, no questions asked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

5 Ways To Make Money As A Speaker by Bob Bly

Do you want to speak and get paid for it?

There are 5 basic ways to make money as a speaker.

The first is to speak for free in exchange for the opportunity to market your consulting or professional services.

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I have done this many times with great success. The downside is that it is possible no one will want to hire you.

But, if your talk is videotaped and your terms include getting a free copy of the master, then the time is never wasted, because you can use the video in your marketing

The Reviews Say It All…

If you haven’t grabbed Reed Floren’s “How to Write Sales Letters That Sell” yet, then be sure to read these reviews…

“If you are looking for a shortcut to writing high converting sales copy you need to pickup How To Write Salesletters That Sell today.” – Mark Lareau

“Regardless of the niche, online or offline, the information included is truly priceless and a ‘must have’ for internet marketers!” – “Wacky Gal” Kathe Lucas

“This is information that any serious marketer must have in his or her arsenal of copywriting tools and information.” – Bob Bates

“Overall, this is an awesome product that I highly recommend to anyone that would like to write a killer sales letter. I have bought several of Reed’s products and they are all outstanding.” – Niles Miller

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“I love the fact that it contains two proven sales letter templates that you can fill in and be confident they will convert. It’s a real time-saver to not have to take tedious notes. Reed generously includes video, transcripts, a mind map, checklists, slides, a webinar and offers a 15-minute one-on-one consultation.” – Wanda W

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“Not only does he go over everything in detail but he provides a cheat sheet and templates to help you get started. To anyone that struggles with writing sales copy this course is a must have and a no-brainer considering the value your receive.” – Rick Roberts (aka RedHat39), InternetSuccessZone.com

“Reed is the man that’ll teach you how to do this effectively with his years of training at your call…a proven professional that’ll teach you the tactics, skills, tricks and tips that years of ‘trial-and-error’ has developed him into a real sales copy pro!” – Nile Vincent

“Having had a bit of copywriting experience, I really liked the way that Reed laid this out and most importantly, is illustrating the course with his own experience, with a sales letter that made him a lot of money. A lot of guys out there may talk copywriting, and they use textbook examples, but here Reed is using real-world examples of his own to teach the course. That is very valuable and inspiring. You want to learn from a guy that walks the walk and talks the talk.” – Jeff Gilbert

“Reed starts off with a bang in this video, right out of the gate he goes into what I will call, “the anatomy of a great sales letter.” – Willie Robertson

“For anyone that would like to get an inside look at the simple tricks to creating great copy that sells then I highly recommend picking up Reeds product while it’s here.” – JohnZ

The Biggest Myth About Copywriting Royalties by Bob Bly

The other day a client, JM, suggested that, instead of my usual flat fee for copywriting, he would compensate me based on performance. Specifically, I would get a royalty based on sales.

He explained, “If you are paid based on results, wouldn’t you be incentivized to work harder and do a better job?”

I told JM the fallacy in his thinking: It implies that, for clients not paying a performance-based bonus, I do sub-par work.

“And that’s ridiculous,” I told him. The truth is: I write the absolute best piece of copy I can on every job I get, whether the fee is flat or royalty-based, high or low.

Why do I pull out all stops on every copywriting assignment I get, regardless of method or amount of compensation? For 3 reasons.

First, to do otherwise would be irresponsible, unethical, and, in my opinion, cheating the client.

Second, the better the copy I write, the more repeat business and referrals I get. And it helps build my reputation.

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Yes, I know a few writers who say they are only happy if they are getting a royalty based on sales or another performance metric.

The flat fees I charge are not outrageously high, but they are not cheap either. So I feel well compensated working for the fees I earn. I may not be getting rich, but I earn a comfortable living.

Here is the primary situation in which I think a royalty makes sense: the client will be testing and tweaking the promotion on an ongoing basis, and they want me available to help with this.

That tweaking and ongoing testing is not covered in the flat fee I charged to write the copy.

So the client would have to pay more money for additional copywriting they require.

Except, if the promotion is paying me a royalty, I have an incentive to tinker and tweak

Straight Talk About Copywriting Royalties by Bob Bly

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
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Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Hire a copywriter or write it yourself?

According to top copywriter John Carlton, when it comes to hiring a freelance copywriter, you have decided that either your own copywriting skills are not up to the task, or you should hire a pro because it will save you time and get better results, assuming you can afford it.

“There’s a cost to everything, which includes both the dollars involved, and your time and invested energy, all balanced against the odds of success,” says John.
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“If you save time doing certain things yourself, and the results are abysmal, how much have you really saved?” John sensibly asks. “Or, if you write a check that makes your hand shake to a top copywriter who produces something that opens the wealth spigot on your head, how much did that writer ‘cost’ you?”

7 powerful copy drivers that generate more response

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Source: Denny Hatch, “The Secrets of Emotional, Hot-Button Copywriting,” Direct Marketing IQ, p. 8

How to get ready to write your copy

Copywriter Henneke Duistermaat suggests taking these 4 steps before you start writing your copy:

1. Create a full list of features and specifications

2. Translate each feature into a benefit for your ideal reader

3. Consider the problems you help avoid
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Do You Make These 5 Outsourcing Mistakes?

If you’re outsourcing (or plan to outsource) some of your work to others to do—website design, copywriting, graphics design, software development, article writing, etc.—you’re going to want to know the right way to do it in order to protect yourself.

Internet business lawyer Mike Young has created an outsourcing system that includes customizable templates for contractual agreements. Simply fill in a few blanks, briefly describe the project and payment terms, get it signed, and you’re done.
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Since mid-August, Dennis Becker has been working on a book, compiled from the 2012 Earn1KaDay seminar.

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3 Ways To Build Your Copywriting Swipe File by Abe Cherian

A copywriting swipe file is a collection of sales letters and other creatives that have been known to convert people into paying customers.

Aside from googling older sales letters from big-name publishers and copywriters, here are 3 ways you can build your own swipe file:

1. Keep an eye on that “junk mail” you receive. In fact, try to get on lists that are related to your niche, to start getting different offers in the mail. For example, if you write for the health industry, subscribing to a men or women’s health magazine would be a great start.

The production of discount here levitra cheapest inspired other generic medicines and become the most popular all over the world. Most of the time viagra discount the men also have this kind of reputation ever. However, this can be prevented if your blood flow is high then your erection will be high and the blood pressure, as well; she might urinate much often than usual because of kidney dysfunction; and so viagra canada pharmacies on. He avoids going for a jogging or physical workout- If he likes lying in generic levitra online abacojet.com the bed’. 2. Look at what made you buy. What phrase, offers, bullet points etc. were juicy enough for you to pull out your credit card and make a purchase?

3. Infomercials and radio ads. Although these aren’t print ads, studying how radio ads and—even better—informercials pitch their products is a great lesson in sales.

Take note of how they make their offers irresistible, how they back up their claims, the urgency and scarcity that’s often used, etc.

Learn to create better websites for yourself and your clients.

I have a great offer I would like to share with you.

If you’re marketing a product or service on the Internet, a professional-looking website is an absolute essential part of your success.

Learning HTML is the first step, as you really don’t want to depend on anyone else to maintain your website.

However, you’ll find that most HTML tutorials only provide you with very basic information. That’s a good start, but there is MUCH more to launching a successful website, such as search engine optimization, copywriting, graphics, web hosting and promoting.

If you purchased a separate course for everything you need to learn about launching your website, it would cost you a fortune.

Until Now…

Web Design Mastery

Web Design Mastery is the only course you’ll need to launch your website. Not only will you learn how to design a professional website, but you’ll also learn about graphic design, web hosting, uploading files to your web server, marketing and much more.

Inside this course, you’ll discover:

* A Quick Start Guide to Website Design
* Planning Your Website
* An HTML Tutorial
* Creating Your First Web Page Guide
* Working with Graphics Guide
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If you’d like to learn how to design your own website, but don’t have a clue where to start, this course is for you. With better knowledge, you can even run a website design service.

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Affiliate Blogger ProRosalind Gardner is known around the world as the “Queen of Affiliate Marketing”, earning up to (and over) one million dollars per year selling other people’s stuff online.

As author of the bestselling book on the subject, she has taught tens of thousands of people how to do what she does—build online businesses that are profitable and sustainable, even during these tough times.

Her book was FANTASTIC, but her recently released multimedia training program goes SO much farther!

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Should you write your own copy?

My answer may surprise you, but it’s enthusiastically “yes” IF these 3 conditions exist:

1. You are an excellent copywriter.
2. You enjoy writing copy.
3. You have the time to write copy.

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They know the product and the market intimately, because they live with it full-time. Half the battle in copywriting is really knowing the customer and the product, so the business owner or manager has the edge…IF he can write.

On the other hand, marketers who can’t write, don’t like to write, or don’t have time to write copy are better off farming it out to an agency or freelancer.

Why do most people fail online?

Why is it so easy for some lucky people to succeed online, while others work relentlessly and never seem to get ahead?

There are many reasons, but it all boils down to 3 important factors:

1. Their Minds Aren’t “Hot-Wired” for Success

Make no mistake about it—most successes are made, not born.

Whether your goal is to become an online millionaire, or simply make enough money to retire, it’s all entirely possible.

And it all starts up in your head.

Winners don’t let others discourage them. They have the determination to keep going. Keep pushing. And they do this by continuously feeding their minds the right “food”: positive input.

They read all the right books, learn from other successes and then they ultimately take action.

How about you—are you getting enough continuous positive input?

2. They Make It Too Hard

Let me ask you a question…

What is easier, creating a new online product from scratch—including product research, product creation, writing the copy, hiring a graphic designer, etc.—or sticking your name on a ready-made, professional product and calling it yours?

It’s pretty obvious that the second option is easier—yet so many people online don’t go that route…

Seriously—When you’re starting out online you’d have to be insane to start creating everything from scratch!

There IS a massive shortcut to online success and I’ll let you in on it in a minute.

3. They Don’t Take Action

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Money2K

It’s called Money2K and it’s a private PLR membership site that offers you all the latest, hottest Private Label Rights (PLR) products—products that you can put your name on and use as your own! (And yes, this is totally legal.)

Forget about boring product research, tedious product creation and expensive copywriting and graphic design. IT’S ALL DONE FOR YOU!

You can literally have your own product in minutes and start profiting!

However, this is much more than your typical PLR membership site—you’ll also get…

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That’s right, if you sign up right now, you’ll get access to over 200+ hot products that you can use to build your list, sell for yourself, or use to learn the advanced methods and profit!

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