Tag: copywriting

[$2 Off] New FB software generates 5,000 leads and 8,500 shares!

Nelson Tan Leave a comment

Facebook ads are TOUGH to crack, as they’re extremely expensive and VERY competitive.

If you’ve ever ran Facebook ads, then you know that 99% of the times your clicks are too expensive, your ad doesn’t get clicked on and nobody engages with it, not to mention making sales or getting leads.

The bitter truth is that If you want to create profitable ads, and get insane attention, clicks & sales, Then you need ALL of these:

Design skills or design software
Learn advertising
Learn copywriting
Learn marketing
EXPERIENCE
Budget to test until you find a winner (can go as high as thousands)
Coaching

OR become god or something…

AdBuddy
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That’s why I was surprised to hear that the product creator, Tom Yevsikov, was able to use his new software called AdBuddy to get over 8,500 shares and 5,000 leads in ONE post.

You see, what breaks or makes your campaign is your AD..if it gets attention, gets the click then you get the sale.

When your ad is KILLER, your ad costs go down, and your results go up.

But normally to create a GOOD ad, you need to know copywriting, you need design skills and worst of all, you need to KNOW what works.

The color combinations, the psychology behind what the images, just any image won’t do.

Whereas AdBuddy takes care of ALL the challenges and creates ads that get attention, clicks & sales in SECONDS without any expert advertising or marketing skills, ads that actually CONVERT and not just look good.

Just login in, select a template, post to FB and start seeing clicks, shares & SALES fast!

Use coupon code ‘CRAZYBUDDY‘ to get $2 off on your purchase.

[10% Discount] Generate top-converting e-mails with this software.

Nelson Tan Leave a comment

Ever sent e-mails that just flopped? Have you ever just got stuck behind the keyboard wondering what to write…or if what you wrote will capture your audience’s attention and convert to a sale?

These are concerns of every business and marketer that recognizes the power of e-mail marketing: what do you write, when do you write it, how do you say it. It’s even paralyzing for me at times…and I’ve been sending e-mails for years.

What are your options? You can:

• Sit for hours and study copywriting and test subject lines, copy, calls-to-action and see what works (this takes months)

• You can swipe e-mails you think that convert, store them on your computer and build an archive and see if they work (this also takes months)

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• You can select your niche, answer a few questions, change a few words and get PROVEN high converting e-mails input directly in to your e-mail program, press send and watch your money grow…(this takes 10 minutes)

InboxBoss

The last choice seems like an odd one, eh? Ron Douglas and Justin Burns has launched InboxBoss, a push-button e-mail copywriting tool that provides years of relief to the struggling e-mail marketer. Just fill in the blanks at it generates top-converting e-mails in any niche.

Maximize your e-mail marketing ROI now. Use coupon code “inboxboss” for $10 off!

[96% Discount] 325,000 words to position yourself as THE IM expert people crave to buy from.

Nelson Tan Leave a comment

Can’t get enough content for your Internet Marketing business? Dennis Becker and Barbara Ling have just released “Quick Content Mastery Vol. 4: 325+K Premium IM Words Content With PLR For Multiple Uses Including Memberships” and it’s HUGE!

Most of this brand new PLR content are never before released, but let me break it down for you.

1. 95,000 words approximately of content from the IM Inside Track, 70 long articles with 5 articles each from 14 categories:

affiliate marketing
coaching
copywriting
e-mail marketing
income generation
joint ventures
marketing
mindset
passive income
product creation
productivity
self-publishing
social media marketing
traffic generation

2. 81,000 words approximately of content from Daily Seminar, a membership site with content created by Jason Fladlien and Robert Plank.

There are 15 long seminar transcripts (average is 4,800 words each), on the following topics:

A Guide to Positioning and Branding
All About E-Mail Headlines and Topics
All About Headlines
All About Interviews
Customer Service for Internet Marketers
How to Recruit Affiliates
How to Write Sales Letters in Your Head
Neurological Chemical Theory of Human Behavior (yes, this does apply to Internet marketing and what you do!)
Popup Tactics
Seminar Tactics
Software Principles in Internet Marketing
Super High-Impact Front Ends
The Key to Joint Ventures
The Real Truth About the Law of Reciprocity
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3. The BEST hand-picked Sean Mize goodies like:

3 Components that have to be in Place to Build Your Online Business
A Guaranteed Tactic to Beat Your Competition
An Exact Plan and Strategic Example for Tripling Your Revenue in the Next Year
Champion: Presence-Based Marketing
How to Build Success Out of Failure
How to Create a Master Product Plan for Your Business
How to Find Out What Challenges People Have
How to Move Customers Through Pricing Levels in Your Funnel
Maven Influencer Blueprint – YouTube Focus
Quick Tip: How to Take Risks That Build Your Business
Tactics to Keep the Cash Flowing in Your Business
The Secret to Generating Buzz with High Quality Content
The Traffic Firestarter
Why You’re Not Achieving Your Business Goals (and what to change so you do)

And ooo, you’ll love this: transcripts of the entire Reverse Funnel System course, an utterly brillant course on structuring your product offers, that when implemented, unlocks your potential future profits (to the tune of 4 times or even more). This package alone is worth hundreds of dollars…and yet is included in this extremely special launch.

4. 82K words via 4 full, best-selling e-books from Dennis Becker

And the enhancements?

They’re so astoundingly good:

* Resell rights to this huge amount of content so you can keep 100% of the commissions…

* PLR and resell rights to the entire 169 Daily Seminar videos and audios

* PLR and resell rights to the Daily Seminar transcripts (can be purchased separately)

You are in possession of over a YEAR’S worth of massive quality IM authority content…which you repurpose for all sorts of things (blog posts, coaching and/or training, paid membership site content, bonuses for purchase of a product of your own or as an affiliate, used as scripts for YouTube videos or podcasts, etc.)

You don’t have to start from scratch and in less time, you can be selective and align your chosen content to fit your business angle, and most of all, your followers will love you for adding great value to their knowledge.

Get Quick Content Mastery Vol. 4 for 96% less than the original price!

An Affordable Copywriting Course, A Life-Changing Opportunity

Nelson Tan Leave a comment

 
 
 
 
PsychoProfitsDiscover how an ordinary guy who was over 39K in debt was told the secret to making money and went on to make $9.6 Million in just 6 years!

You too can master the #1 most highly sought-after marketing skill by following a simple step-by-step copywriting and persuasion system.

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PsychoProfits is a comprehensive course that breaks down the sales letter writing process into 21 modules to make it simple for you to construct high conversion sales copy.

Obviously, when you master writing persuasive sales copy, you’ll make A LOT more money and you’ll be able to save $1,000s in copywriting fees.

As you probably know, copywriting courses don’t come along very often and they’re never cheap, so take my advice and grab this with both hands.

[30% Discount] Copywriting Templates & Swipe Files

Nelson Tan Leave a comment

Copywriting Templates & Swipe Files

Ron Douglas and Alice Seba have just released a new set of Copywriting Templates & Swipe Files. It gives you the necessary instructions and templates to create an attention-grabbing copy. Plus, you can opt for resell rights to sell these templates as your own product or work on them with your clients and customers!

This package includes:

• Insider’s Strategy Guide
• Get our Copywriting Template Insider’s Guide
• Pre-Headlines for Landing Pages & More Swipe File
• Headlines Swipe File
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• Call-to-Action Swipe File
• Closings and Sign-Offs Swipe File
• Postscript/P.S. Swipe File
• Transitions Swipe File
• Benefit Bullets Swipe File
• Motivating Phrases Swipe File
• Price Justification Swipe File

Enter coupon code ‘COPY30‘ to get 30% off your purchase!

[95% Discount] 500,000 words to position yourself as THE IM expert people crave to buy from.

Nelson Tan Leave a comment

Quality content is the essential currency that builds up the authoritative positioning of an Internet marketer overtime, but how much and how fast can you come up with such content in a year?

Do you even outsource content creation, or spend a ton of money doing so with nothing to show for it?

Immense help is on the way! My colleagues, Dennis Becker and Barbara Ling have just released “Quick Content Mastery Vol. 3: 500K Premium IM Words Content With PLR For Multiple Uses Including Memberships” and it’s HUGE!

Most of this brand new PLR content are never before released, but let me break it down for you.

Quick Content Mastery Vol. 3

1. 95,000 words approximately of content from the IM Inside Track, 70 long articles with 5 articles each from 14 categories:

affiliate marketing
coaching
copywriting
e-mail marketing
income generation
marketing
mindset
passive income
product creation
productivity
self-publishing
social media marketing
traffic generation

2. 81,000 words approximately of content from Daily Seminar, a membership site with content created by Jason Fladlien and Robert Plank.

There are 15 long seminar transcripts (average is 4,800 words each), on the following topics:

Best IM Business Models for Beginners
Creating Impossible to Ignore Hooks
Give Your List What They Want
How to Conduct Ask Campaigns
How to Work for Long Stretches of Time
One-Time Offer Strategies
Organize Your Business for Maximum Productivity
The Art of Controversy
Convert Failure Into Success
Daily Video Challenge
How to Fill Downtime
How to Give Testimonials
Quick Conversion Tips
Reactivate a Dead Customer List
The Refund Handbook

3. 247,000 words approximately of reports created by Sean Mize, 11 reports in total.

4. 82K words via 4 full, best-selling e-books from Dennis Becker

You are in possession of over a YEAR’S worth of massive quality IM authority content…which you repurpose for all sorts of things (blog posts, coaching and/or training, paid membership site content, bonuses for purchase of a product of your own or as an affiliate, used as scripts for YouTube videos or podcasts, etc.)

You don’t have to start from scratch and in less time, you can be selective and align your chosen content to fit your business angle, and most of all, your followers will love you for adding great value to their knowledge.

Get Quick Content Mastery Vol. 3 for 95% less than the original price!

[Dime Sale] Get your indispensable guide to generating leads.

Nelson Tan Leave a comment

Starting out generating leads isn’t easy.

You need:

1. A lead generation software
2. A follow-up plan
3. A lead capture page
4. A way to convert visitors to buyers

And so much more!

With so much to consider, where do you even start?

Leads Million Blueprint

Thankfully, you can take grab Lead Millions Blueprint, a step-by-step guide taking you from A to Z of generating qualified leads.

You’ll find out:

* All the different types of leads and how they vary.

* How to build an e-mail list so you can follow up on your subscribers.

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* How to use lead management software such as SalesForce and HubSpot.

* How to make sales from leads—turn leads into customers!

* How to write an effective squeeze page or landing page so you can start building your lead generation machine.

* How to make leads excited for a product using copywriting techniques

* How to build leads in person

* How to create a large following on social media by selling your ‘dream’

* Why having a brand and a mission statement is so important

And much more!

In short, you’ll learn how to build a brand that people are passionate about, how to attract and profile the right kinds of leads to your site, and how to manage those leads so you know exactly who to sell to and when.

The result is a much more engaged and targeted user base and a LOT more sales for you!

Make sure your claim your copy right now while it’s hot!

E-Mail Force: Your push-button e-mail copywriting solution

Nelson Tan Leave a comment

E-mail marketing has always been profitable. But while it USED to be fun and easy, not so much today.

These days, you’ve got to stay ahead of the spam filters and traps e-mail clients use to bounce your messages to virtual wasteland.

Who’s got time to CONSTANTLY study what words and phrases send messages to spam?

Thankfully, there’s now an AUTOMATED solution that gets your e-mails INTO the inbox so they get opened, and you get paid.

E-Mail Force

Using the same technology behind thousand-dollar copy-generating software, E-Mail Force turns your e-mail marketing into a push-button e-mail copywriting solution.

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This is so easy it feels like cheating!

Whether you’re promoting your own products, affiliate offers, webinars, high ticket, consulting, e-commerce or more…

Automated e-mails THAT CONVERT are now yours for the taking.

For a ridiculously low one-time cost when you get in right now.

This has seen extensive testing for over 6 months by DEMANDING marketers and the proof’s all over the page: see for yourself right here.

[94% Discount] 235,000 words to position yourself as THE IM expert people crave to buy from.

Nelson Tan Leave a comment

Ever wish you were seen as a seasoned Internet Marketing authority with over a years’ worth of quality content?

How much money could you make if you already possessed those thousands of pages of authority-building resources?

1K a month? 3K a month? 10K a month?

It’s a difficult question to answer when you know you have to keep coming up with content all your life, so what if I propose that you can immediately acquire a package of 235K Premium IM Words Content with PLR for multiple uses including memberships?

That’s what Dennis Becker and Barbara Ling have released: “Quick Content Volume 1: 235K Premium IM Words Content With PLR For Multiple Uses Including Memberships” and IT’s HUGE!

Most of this brand new PLR content are never before released, but let me break it down for you.

Quick Content Mastery Vol. 1

1. 107,000 words approximately of content from the IM Inside Track, 70 long articles with 5 articles each from 14 categories:

affiliate marketing
coaching
copywriting
e-mail marketing
income generation
joint ventures
marketing
mindset
passive income
product creation
productivity
self-publishing
social marketing
traffic generation

2. 72,000 words approximately of content from Daily Seminar, a membership site with content created by Jason Fladlien and Robert Plank.

There are 15 long seminar transcripts (average is 4,800 words each), on the following topics:
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Killer Openers in Sales Letters
Success in 20 Minutes
What to Do When Starting at Ground Zero
The Glory of Grunt Work
How to Sell Solutions Instead of Products
Your First 100 Dollar Day
Creating a Responsive E-Mail List
How to Overcome Negative Conditioning
Accountability Partner
Bare Essence Copywriting (2 parts)
How to Get a Flood of Good Ideas
Creating Lots of Content Quickly
Advanced List Building Techniques
The Proper Internet Marketing Mind State

3. 57,000 words approximately of reports created by Sean Mize, 9 reports in total.

That’s over a YEARS’ worth of massive quality IM authority content you could use for all sorts of things (blog posts, coaching and/or training, paid membership site content, bonuses for purchase of a product of your own or as an affiliate, used as scripts for YouTube videos or podcasts, etc.)

And the enhancements?

They’re really good:

* Resell rights to this huge amount of content so you can keep 100% of the commissions

* 25 editable coaching lessons (so you can create your own high-ticket coaching program)

* An additional 800K premium PLR IM word collection

Seriously, you can repurpose this evergreen content in any imaginable way. You don’t have to start from scratch and in less time, you can be selective and align your chosen content to fit your business angle, and most of all, your followers will love you for adding great value to their knowledge.

Get Quick Content Mastery Vol. 1 for 94% less than the original price!

[Less Than $10] Split Testing Made Easy

Nelson Tan Leave a comment

It’s maddening, isn’t it?

You’ve might have heard that all the big gurus split-test their sales pages.

To find out what converts the best…

And make more sales.

But the thing is, unless you know WHAT to change and HOW to change…

You might think that more sales via split-testing is out of your reach.

Split Testing Made Easy

You’re in luck today because my colleagues, Barbara Ling and Dennis Becker, have just released “Split Testing Made Easy“!

Barbara and Dennis taught themselves how to make split-testing work for them, and they really tested a wide array of marketing platforms and channels.

“Split Testing Made Easy” contains:

• WarriorPlus Step-By-Step Helpful Screenshots

• FB Ads Split-Testing Resources

• eMail Split-Testing Resources

• Instagram Ads Split-Testing Resources

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• eCover Split-Testing Resources

• CPA Split-Testing Resources

• Typography Split-Testing Resources

• Calls-To-Action Split-Testing Resources

• Pricing Tables Split-Testing Resources

And MORE!

Plus enhancements. You’re going to love these!

You’ll discover the art of conversational copywriting.

Have access to pre-written sales funnel templates…

Uncover the secrets to Big Ticket Mastery…

Start your journey here!

[93% Discount] 320,000 words to position yourself as THE IM expert people crave to buy from.

Nelson Tan Leave a comment

Question: how long does it take to build your online business and yourself up as a bona fide authority which prospects will naturally look up to?

1 year? 2 years? Forever?

It’s a difficult question to answer when you know you have to keep coming up with content all your life, so what if I propose that you can immediately acquire a package of 320K Premium IM Words Content with PLR for multiple uses including memberships?

OK, how do you quantify 320,000 words? Let me break it down for you.

Quick Content Mastery Vol. 2

1. 102,000 words approximately of content from the IM Inside Track, 70 long articles with 5 articles each from 14 categories:

affiliate marketing
coaching
copywriting
e-mail marketing
income generation
joint ventures
marketing
mindset
passive income
product creation
productivity
self-publishing
social media marketing
traffic generation

2. 88,000 words approximately of content from Daily Seminar, a membership site with content created by Jason Fladlien and Robert Plank.

There are 15 long seminar transcripts (average is 4,800 words each), on the following topics:

How to Overcome Skepticism
An Advanced Sales Tactic: The Red Herring
The Commitment & Consistency Principle
Master Story Telling in 7 Days or Less
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The Secret of Three Modalities
How to Handle Failure
Package Selling vs. Cafeteria Selling
How to Get Massive Responses From Your E-Mails
How to Make a Difference in Someone’s Life
Simple Copywriting Solutions
Overnight Blogging
How to Get Crazy Good at Interviews
How to Launch a New Product Every 7 Days
Video Marketing on Crack

3. 49,000 words approximately of reports created by Sean Mize, 9 reports in total.

4. 4 full e-books from Dennis Becker, former best-sellers on the Nanacast platform, total approximately 85,000 words

Now this looks humongous. It means that you will possess over a YEAR’S worth of massive quality IM authority content.

You could use them for all sorts of things (blog posts, coaching and/or training, paid membership site content, bonuses for purchase of a product of your own or as an affiliate, used as scripts for YouTube videos or podcasts etc.).

And the enhancements?

They’re really good:

* Resell rights to this huge amount of content so you can keep 100% of the commissions

* Personal Use and Resell Rights to over 1,000 Sean Mize IM Membership Audio Lessons (you can convert, let customers download to their phones, etc.)

* Personal Transformation Niche Syndicated Membership Content (Audio Lessons that can also be used for membership/etc.)

* 800,000 MORE expert IM words (content created by Jason Fladlien/Robert Plank)

This is evergreen, up-to-date PLR content that you can repurpose till kingdom come. You don’t have to start from scratch and in less time, you can be selective and align your chosen content to fit your business angle, and most of all, your followers will love you for adding great value to their knowledge.

Get Quick Content Mastery Vol. 2 for 93% less than the original price!

[30% Discount] Sales Page Funnel Package

Nelson Tan Leave a comment

Sales Page Funnel Package

Looking for easy and effective ways to create sales pages and boost your sales page conversions? Get your Sales Page Funnel Package with resell rights so you can promote it to your clients and customers!

This package includes:

• Insider’s Strategy Guide
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• “Thank You” Page Template
• One-Time-Offer (OTO) Template
• Several Copywriting Swipe Files (PRICELESS!)
• Sales Page Graphics Collection (includes arrows, add-to-cart buttons, guarantees, “buy now” buttons, join now buttons, product graphics and more)

Enter coupon code “SALESFUNNEL” to get 30% off your purchase!

[46% Discount] Facebook Ads Planner With PLR

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Feed Your Funnel with Facebook Ads!

Get the biggest bang for your Facebook Ad buck with the new “Feed Your Funnel with Facebook Ads!” planner from CoachGlue!

You have permission to edit, put your business logo and name on, and sell or give away to your clients/customers/members.

The Facebook Ads Planner covers:

Step 1: Your Outstanding Offer
Exercise: Design Your Offer

Step 2: Monetize Before You Market
Exercise: Monetize Your Free Content

Step 3: Laying the Foundation
Exercise: Plan Your Funnel

Step 4: Your Target Audience
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Exercise: Design Your Landing and Download Pages

Step 6: Your Email Autoresponder
Exercise: Plan Your Follow-Ups

Step 7: Choose Your Ad Style
Exercise: Determine Your Ad Style

Step 8: Copywriting Matters
Exercise: Lay Out Your Ad

Step 9: Test and Tweak
Exercise: Check Your Stats!

Enter coupon code “2017” and save yourself $20 on purchase. There is no time limit so I don’t know when this discount will end!

If you need high-converting copywriting, this works gangbusters.

Nelson Tan Leave a comment

Think of this: What if you had the ability to write (money-making/high-converting) sales copy for any product or service you wanted to sell?

What if you could do this without ever even writing a single word of copy yourself?

Even better, what if you get (money-making/high-converting) copy to be generated automatically for you with just a push of a button?

Yes, this brand new software allows you to generate high-converting sales scripts that are customizable to fit any product or service you want to sell.

You never have to spend countless hours studying insanely complicated (and boring) copywriting formulas, or spend several days, weeks or even months trying to write copy that may or may not produce any sales.

With just a few clicks of a button, you can experience the power of expensive copy at a fraction of the cost.

The best part is these aren’t just your run-of-the-mill scripts. These scripts have generated several million dollars in many different niches.
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Here are just some of the scripts you’ll find inside:

1) Sales letters
2) One-Time offer scripts
3) Facebook ad scripts
4) Webinar scripts
5) “Thank you” page scripts
6) Product launch scripts

And many more!

So if you want to have the ability to attract laser-targeted leads, turn those potential customers into paying customers and turn paying customers into repeat customers with high-converting “done-for-you” copywriting scripts, check out Script Engage. Discounted price while it lasts!

Create e-mail and sales templates in 10 minutes or less.

Nelson Tan Leave a comment

Exact Model

I’m really excited to share this with you today.

My famous friends Anik Singal and Jimmy Kim have put their heads together to unleash a software that solves a serious problem in the area of copywriting today.

It’s called “Exact Model” and it can help you write better sales messages and e-mails. Features included in the software:

– 200 sales templates (both upsell and downsell scripts)
– 12 unique categories
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This can save you tons of time and headache and ultimately get you more sales and leads.

See the demo on how it works and what it does.

Download Your 7-Figure Copywriting Manuals!

Nelson Tan Leave a comment

Copywriting is one of those things that you just have to learn.

Whether you like writing or not there’s no doubt that everything starts with words.

If you struggle to write good sales copy, then you’ll need these 5 manuals…

Copywriting Class Part 1

* Why The Top Is The Most Important Aspect?
* Writing A Powerful Headline
* Understanding The Psychology Of Headlines
* Headlines Examples
* Headline Swipes You Can Use

Copywriting Class Part 2

* The Body Of The Copy
* Maintaining The Flow Till The End
* Write It Like Telling A Story
* Build It Up Through Pain, Aggravation and Solution
* Presenting The Offer

Copywriting Class Part 3

* Securing The Order
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* Structuring The Order Page To Complete The Order
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* How To Write A Good Thank You Page So Your Customer Feels Appreciated
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ADDED BONUS! Product Creation Class

* The Most Important Thing When Writing An E-Book
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Here Are 5 More FREE Marketing Reports (Product Creation, Copywriting, ClickBank…)

Nelson Tan Leave a comment

Super Sales Machine

Whilst the words “product creation” rolls off the tongue very easily, DOING is a completely different ball game.

And after teaching the art of creating products to my private coaching students, it’s becoming very clear to me that this is a subject that needs mastering.

So today I have 5 powerful manuals that will guide you through the process of creating your own products.

Inside you’ll discover…

* Choosing Your Market
* Researching It’s Profitability
* Gauging It’s Demand
* Passion Versus Profitability
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* Simple Copywriting Tips
* The Nature Of The Offer
* What Is It People Really Want?
* How Do You Engage Your Prospects

* The Attention Of Buyers
* How To Outsource
* Dealing With People You Hire
* Choosing Your PLR Topic For Your Product
* Presenting The Product
* Getting Sales

And much more…

How To Use Hot Copy To Get More Clients To Say YES!

Nelson Tan Leave a comment

Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!

There is a saying about copywriting that “it should be short enough to be enticing but long enough to cover all the details.” Is this the reason for having a red skirt as cover graphic, hmm?

Whether you want to learn how to write copy to convert more in your own business, or you want to teach your clients about how to do this, you’re going to love this new workshop package.

“Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!” is ready for you to customize and sell to your clients (resell rights!) and includes all of the following:

• 4 Training Modules (37 pages, 9633+ words)
– Module 1: Writing That Connects, Helps – and Sells
– Module 2: Writing Effortless E-Mails That Get Opened and Read
– Module 3: Why Writing for Social Media Doesn’t Have to be Like White-water Rafting
– Module 4: Better Sales Pages and Squeeze Pages – Get Your Programs Sold!

Plus, to help your clients take action on each of your training modules, you’ll also get:

• Fast Action Plan Worksheets & Exercises for Each Module
• Program Accelerator Checklists
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Thank YOU and we hope you enjoy the rest of your day!

What Is An Uninformed Opinion Worth? by Bob Bly

Nelson Tan Leave a comment

RG posted this note on my Facebook wall criticizing my website: “Robert, your site does look a bit outdated. It has an almost 90’s look and feel to it. Your site structure consists of a bunch of pages, and uses a simple template to produce each page.”

A short, simple statement…but so many things wrong with it!

To begin with, it violates my #1 rule of human behavior: don’t offer unsolicited advice.

But here’s what’s much worse: RG reached this conclusion by doing nothing more than looking at my site.

He doesn’t know the marketing objective of my site.
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Why I Publish A Text-Only E-Newsletter by Bob Bly

Nelson Tan Leave a comment

Subscriber JB writes: “I enjoy your newsletters, and have a question for you. You use plain text e-mail. You do not use HTML or other fancy formatting, images, etc.

“I presume you do this on purpose, and that you have found that plain text e-mail newsletters outperform HTML formatted e-mail newsletters?”

Before I answer, let me point out that, technically speaking, this newsletter is not text; it is “text in an HTML shell”.

That means it looks like a text newsletter. It was written in Word and saved as text. But then it was put into HTML code prior to distribution.

The reason is twofold. First, the e-mail distribution service we use, Constant Contact, sends only HTML e-mails, not text.

Second, with HTML you can measure the open rate. With straight text, you cannot.

But other than that, most people would call mine a text newsletter vs. a typical HTML newsletter with design, color, graphics, and images.

As JB correctly points out, I prefer plain text e-mail to HTML and “fancy formatting and images”.

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First, text e-mails look like personal e-mails. HTML e-mails look like advertising.

That matters because communications that look like personal mail get better readership and response than communications that look like marketing.

Second, text works best for products and services that don’t need to be illustrated. Example: CPA services, info-marketing, copywriting, consulting, training.

HTML works best for products and services that need to be shown visually. Example: beach vacations, jewelry, fashion, artwork, real estate, interior design.

Since I sell only the former, HTML would not improve my e-mail clickthrough rates and therefore designing an HTML e-mail would be a waste of time.

Third, text e-mails are easy to create; you can dash them off yourself at your PC in minutes.

HTML e-mails require graphic design, which means they take more time and effort to produce: You either have to learn HTML, use newsletter templates, or hire a freelance HTML designer