When it comes to your business, doing anything at all without data is a huge mistake. While you want to run your business with passion, you want to avoid using your intuition or gut too much for essential decisions because data is always going to lead you in a better direction than your gut. If you don’t avoid testing and tracking, you’ll experience a lot of positives.
As a small business owner, whether you sell products or provide a service testing and tracking the offers you make, the actions you take, and the work you do is going to help improve results exponentially. Each time you test and track, you gather data to help improve the next actions you take. It’s a win-win for everyone you and your audience.
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