Tag: traditional publishing

[50% Discount] Teach authors and self-publishers how to market their books effectively

Nelson Tan Leave a comment

Self-publishing has leveled the playing field for authors and aspiring authors. The down side to that? They don’t have the same clout as a traditional publishing house to get the word out. Now, authors must also be marketers.

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The Latest Attack (Not Mine) On Self-Publishing by Bob Bly

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In a post on goodereader.com, Michael Kozlowski makes an impassioned defense of traditional publishing while attacking self-publishing.

“Thousands of authors every year get in touch with me and ask how they should go about getting their books published,” says MK. “I tell every single one that they should not take the easy way and self-publish, but instead try and get a book deal by a major publisher.”

Why? MK notes: “When you get a trade publishing contract, you have a small army of people that have a vested interest in your success.”

EH, who works in traditional publishing, agrees: “The people that work on self-published books get paid whether the book performs or not, so they have no skin in the game.
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“Editors and others who work at traditional publishers depend on the success of the books they publish to earn their salaries. I don’t think it is fair to compare the levels of commitment given this factor.”

TH adds, “There are a lot of people taking advantage of people who want to write a book and sell them services that are worthless.”

Andrew Franklin, founder of Profile Books, says, “The overwhelming majority of self-published books are terrible

When Self-Publishing Is The Way To Go by Bob Bly

Nelson Tan Leave a comment

A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.

This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”

Yes, LP, I can think of several.

First, for whatever reason, you are in a hurry to get the book published.

From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.

If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.

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Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.

If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.

Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.

Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.

Many other master marketers

Which Is Better: Mainstream Publishing Or Self-Publishing? by Bob Bly

Nelson Tan Leave a comment

Despite what you may think, I would never say that traditional publishing is inherently superior to self-publishing.

What I do say is that I personally prefer traditional publishing to self-publishing both as an author and a reader for several reasons.

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That means in most cases, at least one entity