Tag: Terry Dean

3 shortcuts to producing great content your readers will love.

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1. Answer questions. Questions that come in are possible subjects for future e-mails.

2. Swipe proven ideas. But don’t plagiarize. Come up with your own take on the topic.

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Source: Terry Dean, 8/13/14

Go beyond benefits and talk about “results”

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We are taught to stress benefits in our copy, but Terry Dean suggests going one step above ordinary benefits and stressing the results your buyer will get using your product.

“It doesn’t matter whether you’re offering a product or a service, you have to deliver the results,” says Dean. “Your customers buy because of the end results and how those results make them feel.”

Dean advises marketers to make the biggest, boldest promise they can legally and ethically deliver.
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“What kind of difference will these results make in your client’s life?” he asks. “How much are the results worth? Is there any way you can improve the results you’re delivering with an even more valuable offer?”

Source: Terry Dean newsletter, 2/3/15

2 ways to pretest info-products

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I am often asked, “How can I pretest an idea for an info-product before creating the product?”

Terry Dean, the dean of Internet marketing, suggests the following two methods:

1 – Run a free webinar where you share the basics of the subject. If you have trouble getting people on the free webinar, change direction. It’s not enticing.
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2 – At the end of the webinar you offer a paid “group class” where you teach the course. If you have trouble selling the course, change the subject. They won’t buy an info-product on it.

Source: Terry Dean e-newsletter, 2/12/14

When it’s OK to sell products to your subscribers.

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How long should you wait before you include links to offers in your e-mails to your subscribers? According to Internet marketing guru Terry Dean, you shouldn’t wait at all.

“Send them links to product sales pages immediately, on day one,” says Dean. “That’s why your list is there. If your products and services are the best choice for your ideal clients, then you owe it to them to share your solutions.

“There is another reason to convert people who subscribe to your e-list from freebie seekers to buyers sooner rather than later: 90% of those subscribers who buy something from you will do so within 90 days of joining your list. Therefore it behooves you to get new subscribers to buy something right away.
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Terry says you should include a link to your products in almost every e-mail. That, I don’t do. I send 4 e-mails a week. Two are sales e-mails with links to product pages. Two are pure content.

My rule of thumb: at least 50% of your e-mails should be content. If I have a product relevant to the content message, I may put the link in a PS.