It’s a trap.
Trading time for dollars, that is.
Why? Because you only have so many hours in a day and you can only earn so much per hour. As a result you have a lid on your earnings.
Not only that, but you don’t have personal freedom. As long as you have to trade your own personal time for money, you’re doomed to short vacations and working 6-8 hours a day most days of the year.
Yet, I don’t wear a watch, other than for appearances.
I don’t have an alarm clock in my house. Some days, I don’t even know what day of the week it is.
Why? Because I don’t trade my time for dollars. I trade PRODUCTS for dollars. And it’s all the difference in the world in terms of personal freedom.
A lot of people wear an expensive watch as a status symbol. My status symbol is I don’t need a watch, so I often don’t wear one.
It’s the simplest thing, really. Going back to cave man days, people learned that if you traded THINGS for food or animals or whatever, you didn’t have to trade TIME for those things.
Out of all the things in the world you can trade for money, TIME is the one that TRAPS you. You could trade a million types of products in the world for money.
But for most people, the ONLY thing they can think of to trade for money is their own personal time. It doesn’t make a lot of sense to me.
Yet, there are those, and perhaps you are one of them, who have TRIED to break out of the time for dollars trap.
Maybe you bought PLR (private label rights). Or reprint rights. Maybe you spent 6 months writing an e-book that didn’t sell. And you didn’t make money and now you wonder why.
Just ANY product doesn’t cut it. You need a unique or even exclusive product of your own.
Why? Law of supply and demand. If you have the ONLY product on the topic, you control the supply and therefore lock the demand into YOUR supply.
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For example, the other day I bought an e-book that took a certain angle on men’s fashion and clothing. It’s the ONLY E-BOOK in the world to my knowledge on the topic.
Maybe there are others. But it’s the only one I’ve seen or know about. That would make it the only one to me. The books at the bookstore on men’s fashion did NOT cover this particular angle.
That’s a perfect example of the power of having an exclusive product.
Now, you also need something that will SELL. That there is demand for. That’s why I’ve taught people for the past 7 or 8 years how to do 12-product surveys.
They’re a great tool for identifying demand. They aren’t perfect. But they’re a great tool that should be in your little toolkit.
At seminars, people sometimes come to me and say, “Marlon, I’ve spent $5,000 on coaching, or $3,000 on seminars or info products. I’m STILL not making money. How come?”
I ask, “Do you have your OWN exclusive product?” Usually, the answer is “no”. And I say, “That’s why.”
There are some people who do have their own product and can’t sell it. But they did NOT do a 12 product survey first. They just guessed what would sell.
I recommend the 12-product surveys highly. And in online marketing, I’m the ONLY ONE who teaches them.
In a 12-product survey there will often be 1 or 2 products that get almost NO VOTES! Imagine if that’s the product you create. And then you wonder why no one will buy it!
Finally, the last element in the equation is traffic. You can have a product people want. But if you don’t have traffic, you’re screwed. If you haven traffic, building your LIST is easy. You just offer something free and put a name squeeze form on there.
That’s why I created the Affiliate Dashboard to help you set up an affiliate program.
But people have told me, “Marlon, I don’t need an affiliate program. I don’t have my own product yet. But I can’t write and creating a product sounds like HARD WORK!”
That is why I created the brand new Infoproduct Dashboard to make it as easy as humanly possible.
