Tag: information products

Which Kind Of Copywriter Should You Be? by Bob Bly

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When it comes to making six figures as an independent copywriter, there are two options you can choose from.

Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.

This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.

Option B, which I also make six figures from, is to write copy for your own products.

Some copywriters do one or the other, while other writers do both.

Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.

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The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.

When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.

Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.

As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.

As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets

How to make $10,000/mth in the next 6 months?

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In today’s awesome Q&A from Quora: How can I make $10,000/month for next 6 months?

Rizwan Aseem:

WARNING! There isn’t no easy way to do this.

But there is a simple way.

The simple was is this.

A) Goal

Your goal is to make $10k per month for 6 months so you can pay for higher education.

Which can be broken down to a simpler make $350 per day, every day. So in 30 days you will make $10k.

Which can be further broken down to selling something that will net you a profit of $350 per day.

Let’s call this ‘thing’ the product.

Let say we’ll sell the product for $697. Which means we will have $347 to make the product, to advertise the product, to find someone to buy the product, and to pay for the merchant account processing fees.

The best thing for us to do is that we reduce the costs of producing the product as much as possible. So we have the most amount of money to finding the customer and selling to the customer.

B) The Plan

Now that we know the price and the advertising budget available to use, we can go ahead and talk about the product.

The best products that fit our requirements are information products. Products that are created using intellectual property.

The business plan is as follows.

1. Find something you are good at doing, that you can regularly do, that you don’t even consider a problem doing (it helps if what you are good at is related to ‘health’, ‘money’, ‘relationships’, ‘hobbies’ or ‘sports’).

So for health, if in your life you had been overweight and had successfully lost weight and kept it off, this is an expertise.

Or if you’ve even been able to find a girlfriend for yourself while your friends struggled to find one, than you’ve got an expertise too.

Or if you’ve discovered a quick way of making more gold in World of Warcraft, then you’ve got an expertise, etc.

2. Find a group of people who are having a problem, that your expertise can solve. These people are all probably like you, or belong to an association that you belong to.

So if you are a real estate agent, then the association of real estate agents can be a group of people who could benefit from your expertise of losing weight fast. Or if you are a welder, than there is an association of welders or mechanics who you might be able to serve by helping them find a girlfriend, etc.

Then ask 3 people if you would buy a product on how to solve this problem. You haven’t created the solution just yet, you’re just validating your idea. Ask them how much they would pay for this solution.

Keep doing this until you find at least 3 people willing to pay for your product. This will validate the idea for you. (This is an excellent tip shared by David Francis in the comments.)

3. You create a product that solves a problem that they are having.

What this means is that you write a book, create an audio program, record video tutorials solving a problem, or a software program that we can sell for $197.

Depending on your expertise and personal preference you can create each of these products overnight.

For now we’ll take the video tutorials because they are the simplest thing to create. You can use your computer camera and speak into the camera to record your tutorials.

Once you create the video tutorials teaching your audience how to do what you have an expertise in, then you can go ahead and sell it to them.

4. Create a Sales Letter

What this sales letter does is share your story with your audience about how you solved the problem for yourself.

You can write this a number of way. But as a start just share you entire story about how you discovered the solution.

Answer the following questions.
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1. Who you are and what you are going to share with them?

2. How you tried everything and failed?

3. What were some methods that you tried but did not work for you?

4. How you were finally able to figure out what you were doing wrong and fix it?

5. How you made this into a system?

6. Why you are sharing this system with them?

7. What the system is and what it will do for them, what are the benefits they will get, what problems will they solve?

8. What they will get in this system, what is the product that you are giving them?

9. What is your guarantee? (Make this an unconditional 100% 90 day money back guarantee)

10. How much money would it cost them if they spent the time in their life to figure it out themselves?

11. How much time they can save by investing in your solution?

12. What is the investment that they can get this solution for? (Try one payment of $697 and 4 Payments of $177 per month.

13. Why they should buy immediately?

14. Reiterate what results they will get, how much they will pay today, and the guarantee that you are providing them.

5. Test The Marketing

Once you’ve created the sales letter test it out with $100 on Facebook marketing or Google AdWords and test out the marketing.

What testing it out means is that you spend the $100 on marketing and see how many people buy from you.

Then you take the money and re-invest it in marketing and try to;

1. Improve the marketing

2. Show your offer to more people by increasing your advertising budget.

The testing means that you keep improving the marketing. You test out different headlines to improve your conversions and get better results on your marketing.

C) The Timeline

You’ve got the goal and you’ve got the plan. Now comes the timeline.

Spend the 1st week to create the product. This product has to be good enough. It should deliver the results that you promise. Don’t worry about making this flashy or anything.

This is the basic product. You can make it flashier once you’ve got the first $10k in your bank. Right now, you want to get it done and get it out to your customers.

This way you can test it out in the real world. The marketing is the most important thing.

Spend the 2nd week creating the sales letter. This is more important than the product itself. If your sales letter sucks, no one will buy your product no matter how good the product actually is.

If your sales letter is good, you can get your customers to at least try the product.

Spend the 3rd week creating the ads. The Google ads, the Facebook ads or whatever you are using. The ads are what will get the sales letter read. This is more important than the sales letter itself.

But a note of warning. Don’t get stuck. Having a bad ad is better than no ad at all. Get it done and test it online.

Spend the 4th week creating better headlines and testing them. The headlines on the ads and on the sales letters will increase your conversions.

Spend the 2nd Month improving your conversions, and increasing your reach. Track everything. Track the number of people who click on your ads, read your sales letter

Are you charging enough for your info-products?

Nelson Tan Leave a comment

The minimum price for physical information products can be calculated using the “10:1 rule”.

This rule says the price of a physical product sold through direct marketing must be at least 10 times your product cost.

Example: A set of DVDs that costs $8 per copy to make should sell for a minimum of $80.

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But that’s the minimum. If your information is worth more, and buyers will pay more, then charge more.

Source: Speaker Fulfillment Services, News & Notes, Vol. 15, p. 1.

Heard of Click2Sell?

Nelson Tan

The Click2Sell marketplace has been around since last year and it’s already teeming with lots of information products. Not only that, merchants can also list services too. It’s as easy as ClickBank. Other to this, levitra from india the enzyme named PDE5. In an interview, a renowned GP from Bristol listed some of the most common sexual health troubles that men are most likely to suffer from erectile dysfunction (ED) perfectly as the sildenafil for women used to do. Medicines have become expensive but there are no fillers.” “We have great quality, and I think we need to talk about that more.” Long John Silver’s menu staples such as fried Alaskan you can look here order cheap levitra pollock, hushpuppies and other sides, as well as create and test new menu items. “There is a huge opportunity to look at seafood flavor profiles that are coming from Europe or Asia where they eat a. In such cases devouring bland order viagra online loved this helps in getting erections during sexual intercourse. Products are not ranked in terms of gravity as a popularity gauge. They are simply ranked in positions.

So merchants, place your product in our Marketplace and recruit affiliates. Affiliates, you know what to do!

I.M.E.: Armand Morin’s Personal Legacy Revealed!

Nelson Tan 3 Comments

Internet Marketing Explained

From the man who had made $11 million online starting from 10 years ago comes the most detailed online business education ever! In over 56 hours worth of audio CDs and 800+ pages, 20 topics are fully covered:

Topic #1 – Buying and Selling Websites – You’ll learn how to buy complete businesses online and flip them in as little as 3 days. The best part is that you can get started in many cases for as little as $50. Armand buys on average of 2 websites every month. Many he keeps and generates passive income. Other websites he turns around and sells for 3-5x profit.

Topic #2 – Money With AdSense – You’ll learn the exact strategies he has used over the years and to generate a very significant income on autopilot. Just to give you an idea of how well his system works, he purchased a new home his my parents on the price of just one month’s check!

Topic #3 – Affiliate Marketing – Discover how he earns over a million dollars a year by marketing other people’s products and services. You’ll learn the exact same strategies he personally uses.

Topic #4 – Income With Blogs – This is based on a little secret which is simple and 100% white-hat. Armand now has at least a thousand blogs in existence and he still hasn’t stolen content.

Topic #5 – Press Releases – This is one area which most marketers tend to ignore. For every major launch he uses press releases to gain added exposure and to gain market penetration beyond his hold in the industry he’s in. The best part about press releases is that if you understand the system, then you can use it to your advantage by getting traffic to your sites overnight.

Topic #6 – Viral Marketing – Viral Marketing is certainly a big buzzword now. He shows you viral marketing techniques which have been used to attract over 2,000,000 visitors. He also shows you his video which generated over 14,000 views in the first 48 hours and exactly how he did it.

Topic #7 – Product Creation – Another forte of Armand. Discover exactly how to create literally ANY type of product without any knowledge whatsoever. He takes you by the hand and teaches you how to create information products as well as his time-tested and proven formula for creating high-quality, in-demand software products.

Topic #8 – E-Books – When many people think there are only 2 types of e-books, Armand shows you all 4 types and how to create them with simple-to-follow instructions, and your content will still be very in-depth.

Topic #9 – Ghostwriters – It’s a fact the most successful people in the world today don’t write their own books, so why should you? You don’t have to if you understand how find a qualified ghostwriter who knows what they are doing.

Topic #10 – Interview Products – Armand thinks most people end up doing this entirely wrong. Very little time and effort is put behind it. So here’s the correct way which will make your product stand out from the crowd unlike anything you’ve ever seen before.

Topic #11 – Audio Products – Technology can be your friend if you let it. When creating audio products, there are simple techniques which can make your product sound like a million dollars. Ignore this and you fall into the abyss with all the other non-memorable products in the marketplace.
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Topic #12 – Teleseminars – Armand is an old hand at running teleseminars since 1996 and over the years he has learned easy-to-implement strategies which will allow you to profit quickly and instantly from sitting in the comfort of your own home. It’s not uncommon to generate $10,000-$50,000 with teleseminars if they are done correctly using his techniques.

Topic #13 – Public Domain – Public domain is the greatest asset anyone can use in order to create products almost instantly. You will uncover several ways in which you can predict with 100% accuracy which public domain products will sell the moment you place them up for sale.

Topic #14 – Product Launches – A well-planned product launch can generate significant income in just a few minutes and in many cases to the first few days. You can generate buzz before, during and long after the product has launched with techniques and strategies you’ll learn in Internet Marketing Explained.

Topic #15 – $4 Million Dollar Story – It’s true, he generated over $4 million dollars very early on in his Internet Marketing career. It wasn’t all peaches and cream though. He actually had $2 Million taken from him and withheld for 6 months. He will show you what I did and how you can avoid his mistakes.

Topic #16 – Traffic Secrets – The generation of traffic to your websites is one of the most sought-after skills any marketer wants to possess. It’s not complicated and YES it can be learned. Learn exactly how to drive over 5,000,000 visitors to my sites every single month!

Topic #17 – Copywriting – Armand has studied from his early beginnings the classic copywriters and has learned through massive testing what works for him. He may not be the best in the league but he wrote his own copy for himself and earned millions of dollars as a result.

Topic #18 – SEO – A mystery to many people on the Internet is how to optimize your websites for a higher rankings in the search engines. There is no exact science to this, but Armand has several techniques which have worked for him over the years in increase his rankings very quickly. Whatever the search engines want to see, he serves it up 100% white-hat.

Topic #19 – Your Own Affiliate Program – Discover how he recruits, builds and trains affiliates to market his products and services. He will show you exactly what tools and training to provide to keep your affiliates in tip-top performance.

Topic #20 – List Building – Continually build an opt-in list into the hundreds of thousands! The principles are simple and straightforward and they work for anyone as long as you IMPLEMENT THEM.

If you’ve not invested in yourself in a big way yet, now’s the time to start 2008 on the right note with Internet Marketing Explained.

An Obvious Truth

How about a free report for an appetizer?