Category: Copywriting

About Billboard Advertising In China.

Nelson Tan 3 Comments

A Facebook friend is actually concerned I’ve been missing for over a week! And for that I’m grateful but I’m constantly on the move visiting some distant kindreds in Swatow, China. Now that I’m back I want to share an insight into how billboard advertising goes in China.

Super-size billboards erected along highways are a rarity in little Singapore, so they easily get my attention whenever I travel. The loudest things about billboards are normally:

1) A picture of a model
2) The product in his/her hand
3) The product name
4) The tagline

(Unfortunately, most Chinese companies don’t often have a URL to display, but this would be a receding trend.)

The tagline is what I want to touch on because the way they are crafted is quite distinct in China. Perhaps stemming from its roots in Socialism, most taglines have a “social cause” overtone or imply a benefit to society in general. Contrast this to a consumerism-based tagline like McDonald’s “I’m loving it”, or “Tell me what you want and you can have it all!” which is about “I, me and myself”.

This energy will allow you to discount viagra sale take the game for as long as possible. In fact, my tadalafil uk buy wife even mentioned that it may be easier if we got divorced. Internal and external, both kinds of issues will depend on such factors as the client’s general frame of mind, or physically &emotionally displeased The actual causes of Sexual Dysfunctions can ruin any relationship and mood of the individuals and lead them to take active part generic prescription viagra in making love. This means you should not worry when the delivery person you could look here acquisition de viagra gives you the package. Another distinctive feature of a Chinese tagline is its ‘couplet’ or dui lian form. Anyone familiar with the Chinese language would know this: a couplet comprises of 2 verses with an equal number of characters for each.

So how does a tagline in China read like? The best I can think of as an example in English goes like this:

“An apple a day
keeps the doctor away.”

Let me loosely translate one tagline I saw as:

“A kilogram of milk
strengthens the Chinese people.”

See? It reads like a couplet and implies a social benefit about keeping healthy. It doesn’t say how crunchy or juicy the apple is. Consumerism-based advertisements do exist in the media like the TV and magazines, but I reckon you might have a better chance at tapping into the Chinese psyche if you can craft a couplet tagline, that is, if you’re going to do business in the Land of the Dragon.

Discover how to write a highly converting saleletter in a day.

Nelson Tan Leave a comment

There are pros and cons to outsourcing copywriting. Let’s go over some reasons why writing your own copy is the best way for you to crank up your online income to the “full blast” setting…

Pain #1: Copywriting Is As Expensive As a Broken Bone With No Medical Insurance!

How Much Money Do You Flush Down The Toilet Every Time You Create A New Product? Let’s make a quick total…

* Product creation: $500 to $1500
* Sales letter graphics: $50 to $300
* Copywriting fees: $500 to $2500
* Estimated total: $1050 to $4300 per product.

The above shows an ‘average’ cost of $2675 per product. If you were selling a little $7 special report, do you know how many sales you’d have to make just to break even? 382 sales, that’s how many! Couldn’t you save a bundle if you knew how to do some of that yourself?

Pain #2: You Never Get EXACTLY What You Want When You Pay Someone Else…There’s Always A Compromise

You have to spend the time explaining what you want from them, wait for them to come up with a sales letter, tell them that’s not what you want…wait even longer…then REPEAT THE PROCESS.  All the while hoping your copywriter doesn’t hike up his fees for the extra time spent.

Pain #3: You Get Excited About It. You Can Do It Quickly

A freelance copywriter is in it for the money and he’s not going to be as knowledgeable or as excited about the topic, so he’s going to drag his feet!

Because you know the topic so well, you know what buttons to push.

Internet marketer and computer programmer Robert Plank has just revealed to me a quick and painless formula for compelling sales letters that will have your products launched and your web ites up and running in less than an hour!

With the simple directions in the Fast Food Copywriting special report, you won’t produce award-winning sales copy that takes months and months of painstaking work to write.

Instead, you will be able to consistently write satisfactory sales letters that are selling within a matter of hours…GUARANTEED!

Discover:

* What’s a stairway conversation and how is it so important to the way your brain works?

* What small change to Robert’s business allowed him to launch 20 products in 2007 (which is more than he had done in all his previous years of Internet Marketing COMBINED!)?

* Why you want to be the copywriting equivalent of a McDonald’s fast food worker…and NOT an artsy-fartsy gourmet cook (That’s DEATH!)

* How the word “wait” could have serious repercussions for your business and your lifestyle for years to come.

* How you can get your sales letter written in hours, not days or weeks, using the proven time-tested 7-step formula that I have printed and tacked up to his office wall.

* What one thing can weave your points together…that your high school English teacher NEVER told you. This is the crucial secret to linking the dots that makes your sales copy narrate smoothly.

* If you are on a time crunch, the one thing you probably SHOULD outsource.

Male Low Libido: tadalafil uk price Male Low libido explains a reduce attention in sexual activity. Even women can also use it for getting rid of impotency. cheapest cialis online The erection typically lasts long enough for a click these guys generic levitra couple to become pregnant after one year of unprotected intercourse. Our bodies act in response to wonderful nutrients and the acai berry certainly viagra for sale mastercard delivers. * Get others to write your sales copy for you, for free, no strings attached whatsoever!

* how to split-test the crap out of your sales letters to get them evolving and responding to what your prospects want…not what you “guess” they want.

* Why you need to stay far away from “the obsessive tester” and how to avoid becoming one yourself.

* One thing to watch out for with price testing…that could actually lose you money, but is an easy stumbling block for CONVERSION RATIO JUNKIES!

* My personal, never-before-explained secret to finding the best and most powerful phrases for your swipe file. I found 60 phrases in about 10 minutes using this technique.

* How reading your junk mail will help you find the exact trigger that gets people tripping over themselves to buy!

* Why you absolutely, positively must go back to a 4th-grade writing level to succeed.

* The exact number of words you need in your sentences to have the optimum psychological impact.

* The maximum length of time your video should run. It’s a lot shorter than you think.

* Robert Plank’s ultimate writer’s block cure for bullet points.

* How to end up with 5 to 10 PAGES of headlines, so you know the exact one to choose for the perfect fit!

* The perfect blueprint to crank out sales letters on an assembly line…by having others interview you in a very specific way!

* How “the way” you present the problem and solution in your copy could mean life or death.

* Integrate Parkinson’s Law, Natural Language Processing, and Time Travel for a copywriting method that just can’t be beat!

Let’s go over what you get in this incredible special report:

* Chapter 1: Explain the Problem and Provide a Solution
* Chapter 2: Follow a Formula
* Chapter 3: My Personal Formula for Copywriting
* Chapter 4: The Anatomy of Outsourcing
* Chapter 5: Split Testing
* Chapter 6: Build A Swipe File
* Chapter 7: Jumpstart Strategies
* Chapter 8: How Do You Write That Killer Headline?
* Chapter 9: Video and Other Gimmicks
* Chapter 10: Write the Damn Thing!

The contents of this special report are written just like a concise sales letter—you won’t find ONE unnecessary word in the entire manual!

Read more about it here.

Gary Halbert – ranting, copywriting legend…

Nelson Tan Leave a comment

Gary Halbert

A saying goes that he who projects a tough exterior usually has a soft, cuddly interior. Perhaps it goes to show there are people who know the master copywriter well enough to create this cute caricature :)

I’m taking a little time out to write about a legend I hardly know. As far as this small-fry marketer living halfway round the world is concerned, my initial impression is that Gary seems to be a pioneer of “offensive copywriting”. I’m not sure what his usual choice of 4-letter words are but from what I’ve heard, he writes in a “I got nothing to lose. Show me all your bets” tone, and true enough, he endorsed The Rich Jerk’s copywriting because he identified with it. In fact, there’s something about Jo Han Mok’s copywriting that makes me suspect they contain shades of Gary’s style. On the few occasion I met Jo ‘live’ I should have asked if he learned directly from Gary. Maybe next time…

Gary died in his sleep on Easter Sunday. The tributes are pouring in:

“I have been learning from Gary since I was 15 years old and was blessed to call him MY FRIEND. Gary was one of the greatest marketers in the history of mankind. And that is not an understatement.”

John Reese

“You know Eric, Gary had the best copywriting skills I’ve ever seen. ;) Wish I could do one tenth of what he could do in his writing.”

Mary

“That man provided me with some of the best material I have ever seen for copy. He was a legend and will truly be missed. Marketers, if you have any sense of desire for improvement in what you do, you’ll make the effort to see what this man accomplished in his lifetime. And what the legacy he left behind can do for you.”

Omar Khafagy

“Even before anyone had dial-up, Gary was a highly praised direct response marketer. I will honor his memory by reading a marketing manual I had purchased from him long before the phrase Internet Marketing was conceived.”

Akogo

“Sad news…had the pleasure of meeting him and getting a copywriting critique…the man was flat out brilliant. His swipe file is one of my prized possessions. A true legend in marketing.”

Dr. Mike Woo-Ming

…Just a few taken from this Warrior thread.

You MUST study The Gary Halbert Letter. Gary is so generous with his content for his newsletter archive. You will understand more than his ‘offence’ trademark, it is his business experience, humor and personal confidence that pervades his language. Just read “Canine Testicles” and laugh out loud. It’s one episode in a series concerning a “water filter” ad so please make it a point to cover what it’s all about.

Susanna Hutcheson uploaded one of Gary’s famous ads, a weight loss ad.

Although I hardly know the man, I have seen him quoted in other sales pages and his testimonies for other products. If you have learned directly from Gary, please feel free to put down some great lessons and insights you have gained, or simply pay tribute to him. I like to find out for myself how I can be a little more hard-edged in my writing without putting all of you off, keke.