Category: Business

Millions Have Learned From Them.

Nelson Tan 1 Comment

Wise Entrepreneur

Here’s your chance to learn the secrets of business and life success of 60 mentors and millionaires!

The names of these entrepreneurs are definitely no strangers to you.
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Millions of people have benefited from their knowledge and experience to be an extraordinary entrepreneur.

If you are ready to be among the top 3% of the income bracket, discover Patric Chan’s “Walking With The Wise Entrepreneur“.

What’s Behind Maverick Business Insider.

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Maverick Business Insider

By now you’ve probably seen all kinds of notes about Yanik Silver’s Maverick Business Insider package.

And if you still haven’t picked up…maybe it’s because you’ve got a few unanswered questions. Thankfully most other people have the same questions so Yanik has compiled some of the most pressing ones and answer them right here for you. Frankly, I don’t want to see you miss out on the remaining fast-action bonuses because something you don’t know was left out.

—

Q. What exactly is the deal?

A. You’re getting a special, $15k closed-door presentation entitled “Instant Leverage Points in Your Business That Bring You Surges of Cash”. It’s a presentation I did last January to 26 top-gun entrepreneurs and business leaders, who paid about $15k in membership fees and trip fees to come together in Baja, Mexico for Maverick Business Adventures.

Plus, I’ve bundled up this DVD, the MindMap I handed out, my newest book called “34 Rules for Maverick Entrepreneurs”, a 2 CD-Audio program and more…the only thing you pay for is shipping/handling. Just $7.95 U.S. or Canada and slightly more Int’l for a package easily worth 30x this meager amount.

Q. What is Maverick Business Insider?

A. As some of you know, I’ve been pretty much solely focused on my new Maverick Business Adventures® concept. It’s a combination of thrilling adventures, business sessions and giving back through charity and education to empower future entrepreneurs.

With a steep membership fee and strict qualifications there’s only a small, select group of top gun entrepreneurs who can be part of this. But there is a much larger group who can benefit from the collective wisdom here.

One part of Maverick Business Insider is the monthly newsletter with candid interviews with those Maverick members, who are self-made millionaires, and understand how to create a work/life balance, while having a positive impact on the world and their community by giving back. These are the real-life people who are quietly making fortunes on and offline and have cracked the code.

Another part of Maverick Business Insider is the collective ‘tribe’. There are events, community, call-in times and more. It’s an evolving list of benefits only for members.

Q. Why are you doing this?

A. 3 reasons really…

Reason #1: It’s an “Ethical Bribe” for you to try the new Maverick Business Insider newsletter.

Reason #2: It’s because this is a brand new resource so obviously we don’t have comments from members yet. I’m looking for your help after you’ve received the package to let me know your comments (good or bad).
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Reason #3: This one might sound a bit corny but it’s true. My company’s “Big Hairy Audacious Goal” is to help ‘Maverick-tize’ 1,000,000 entrepreneurs by the year 2020 and impact 1,000,000 young entrepreneurs.  Quite frankly, I’m out to change the game of how business is played.

Q. I’ve seen this before from X, Y, & Z? What makes your material different?

A. I really don’t see anything else in the marketplace that is speaking about not just the making money aspect, but a more balanced approach of having more fun and giving back more at the same time.

If you want to be sure there really is something good for you here, check out a webinar I did on Thursday with a few of the Maverick Business Adventures® members giving their take on these concepts.

Q. What’s the catch?

A. None really. I’m probably making this too easy but if you decide the Maverick Business Insider membership isn’t for you, just let us know before the first month is up and you won’t be billed a penny for ongoing membership. Plus you can even keep everything from this introductory package as my gift for giving it a fair shake. That means you do not need to send anything back!

Let me repeat that: you do NOT need to send one shred of material back!

But I do expect 2 things from you…

As much as I’d like to offer this to everybody, I only want the right individuals as members in here—so there are 2 initial filters that you must meet:

Qualification #1: You must be willing to give it a fair chance and promise to apply the material shared. If you’re a ‘know-it-all-seen-it-all’ type this isn’t for you. Or, if you already know you are going to simply ask to cancel without objectively going through the material, save all of us the headache, grief and negative energy by not even signing up.

Qualification #2: 5% pledge to charity of your choice, to help convince my fellow Mavericks to take part in this by seeing their efforts rewarded not monetarily but through charitable contributions. I’m asking you to pledge giving back 5% to the charity of your choice from any additional profits you create using the information revealed as part of Maverick Business Insider. Frankly, there’s no way I can track this; it’s on the honor system (we feature a charity we support in each issue and hope there will be a profound ripple effect from this).

So there you go.

—

Hopefully all this answers a few more questions so you’ll simply say “maybe” and try Yanik Silver’s new Maverick Business Insider.

Get the whole scoop and find out about the special fast-mover bonuses still remaining here.

Joke about some monkey business…

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If you have difficulty understanding the current world financial situation, the following should help…

Once upon a time in a village in India, a man announced to the villagers that he would buy monkeys for $10.

The villagers seeing there were many monkeys around, went out to the forest and started catching them.

The man bought thousands at $10, but, as the supply started to diminish, the villagers stopped their efforts. The man further announced that he would now buy at $20. This renewed the efforts of the villagers and they started catching monkeys again.

Soon the supply diminished even further and people started going back to their farms. The offer rate increased to $25 and the supply of monkeys became so little that it was an effort to even see a monkey, let alone catch it!
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The man now announced that he would buy monkeys at $50! However, since he had to go to the city on some business, his assistant would now act as buyer, on his behalf.

In the absence of the man, the assistant told the villagers, “Look at all these monkeys in the big cage that the man has collected. I will sell them to you at $35 and when he returns from the city, you can sell them back to him for $50.”

The villagers squeezed together their savings and bought all the monkeys.

Then they never saw the man or his assistant again, only monkeys everywhere! Welcome to WALL STREET.

Discover One Simple Shift To Rapid Business Growth.

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Remember when Rich Schefren released the Internet Business Manifesto?

I certainly do. Because it was like I was standing in a dark room, stumbling around in the inky blackness…and someone turned the light on.

THAT’s how effective it was!

When I read the Manifesto, I finally had a clue about why my business was struggling…and what I could do to not only fix it, but make it profitable beyond my wildest dreams.

And I wasn’t the only one.

Erection requires the proper functioning and coordination of the central nervous system, brain, muscles and the widening of vessels in order to improve blood circulation within specific purchase generic cialis areas, especially near the genitals. Here at PrimaMed, we have found http://frankkrauseautomotive.com/meet-our-staff/ order cialis online sales rise not in times of stress but in times of happiness. But if you suffer from any of the two bodies. ordering levitra online How to cure physical and sexual weakness due to over mental stressed condition. cialis 40 mg Tens of thousands of entrepreneurs downloaded the Manifesto and applied Rich’s cutting-edge principles to their business. And today, they’re among the most wealthy marketers and business owners in the world.

Since then, Rich has released a series of reports that rocked the IM community to its very core with their shocking predictions and amazing insights.

And now, he’s doing it all over again.

The Entrepreneurial Emergency

That’s right—Rich has released a new report titled “The Entrepreneurial Emergency“. And from all indications, this one’s going to blow the others away…Download foe FREE today!

How would you like to speak for 2 hours like a walkin’, talkin’ saleletter?

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To be honest with you, when I was at the World Internet Mega Summit in Singapore last year, I was expecting more a sales fest than the kind of value that would come out from a half-hour video by Eben Pagan. And true enough, I heard of people who got so “sold up” that they purchased 2 packages amounting to 5 figures in total. I don’t know where their ‘investment’ has gotten them today.

Meanwhile, the speakers a.k.a. Internet marketers are laughing their way to the bank…

What I can say is being able to sell on stage is truly a very lucrative opportunity, because this time you are no longer selling remotely over the Net, but you can now engage your audience in person, and that sort of lifts a ‘veil’ for more direct communication and impact. As a speaker you can expect to close good sales because your audience took the trouble to travel down and listen to you as much as you took the trouble to come prepared with your speech (or pitch). Your audience is definitely not going home empty-handed. They want to pamper themselves in comfort of gaining access to SOMETHING GOOD…

So how would you like to walk and talk on stage for 2 hours like a sales letter? :)

But first, let me riddle you with another question: What is significant about $3,253?

The impact of this figure grows when I tell you that this wasn’t generated on a monthly basis or a weekly basis.

It wasn’t even generated on a daily basis or an hourly basis.

It was generated on a PER MINUTE basis!

This was the average amount a persuasion expert generated each minute he spoke at various seminars during the last year.
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This person sold a total of $4.1 million dollars from a mere 14 speaking engagements.

Can you imagine speaking only 14 times and generating $4.1 million dollars?

Well for the first (and likely last) time ever, this person has decided to share his highly powerful sales techniques.

This event is NOT for everyone.

If you have no intention of speaking from stage, then it’s definitely not for you.

If you don’t plan on hosting a teleseminar in the next year, this isn’t for you.

If you aren’t someone who plans on selling any kind of product or service in the next year, don’t click the link below.

However if you want to learn the powerful techniques to help you win over any audience and dramatically improve your sales, then click here.

Get a taste of Maven Strategies for FREE!

Nelson Tan Leave a comment

Just when I think Rich Schefren has topped himself, he shoots up the ladder another rung…

I just finished reading his new Special Report he wrote with marketing master Jay Abraham titled “Maven Matrix Manifesto” and I gotta tell you—I can’t believe he’s giving this stuff away.

The Maven Matrix Manifesto is 60-plus pages focused on one thing and one thing only—How To Become A Maven In The Fastest And Easiest Way Possible.

Rich and Jay simply lay it all out for you, step-by-step, and show you exactly how to reach the elusive Maven-ship level and slingshot your way to superstardom (and super profits) in your niche.

And they’re charging nothing for it.

Scratching my head over that one (this could easily go for $197 or better) but hey, who am I to question 2 of the world’s top Mavens?

Inside this jam-packed report you’ll discover:

– The real reason why traditional marketing is becoming less effective by the day…

– Why the odds are 100 to 1 that you are your own worst enemy in marketing—and sabotage your own marketing efforts…

– An easy shortcut to massive recognition, credibility and trust…

– Why you don’t have to be the best to be the leader in your niche (although it helps)…

– The reason why Mavens get most of the sales, prestige and wealth…and everyone else gets the scraps…

On a superficial level this can be india viagra online seen in the reviews on several websites. Also the cheap cipla tadalafil pill is best due to the rates which it holds. Not only an anti-aging elixir but it also discount cialis fights high cholesterol and even acts as a flawless natural Aphrodisiac. Banning late night flights would cause system-wide delays and crowd airspace, also driving LAX to deal with a greater volume of flights than they are presently managing with executive jet charter and commercial flights, as believed by the Federal Aviation Administration (FAA), having denied the airports’ lobbying for a curfew in the past, most recently in November of 2009. canada pharmacy viagra – The secret strategies Rich used to become a Maven in a few short months…and create a $7.5 million business in just a year…

– How becoming a Maven triumphs over saturation advertising and globalization…

– Why Maven Marketing gives you an almost unfair advantage over 99% of your competitors…

– How to gain your market’s trust almost instantly…

– Why admitting your mistakes and failures almost always boosts your sales…

– 24 different maven personas that create enormously successful businesses…

– Why hate mail is the mark of Maven Marketing success…

– The real reason why social network marketing works—and how you can harness it for almost instant success online…

– How to get more than $55,000 worth of DVD courses and training programs FREE…

And lots MORE.

This one document alone could literally mean the difference between a good year…and a RECORD-BREAKING year. And you’re getting it for nothing.

So fight, scratch, claw, knock somebody over, whatever it takes—just get your hands on a copy now.

How to build up your strengths in business.

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While you are running your business, are you playing up to your strengths? How do you know what your strengths are to begin with?

Too many entrepreneurs find themselves in improperly designed businesses and it’s a real shame. If you’re not sure what your strengths are, and how you should build your company around it, you should really check out Strengths Mastery Advantage.

It is advised to consume green and leafy vegetables, fruits, low viagra sans prescription canada fat dairy products, eggs, whole grains etc. The day is not far ahead of us. brand viagra mastercard Military http://new.castillodeprincesas.com/directorio/seccion/salones/?wpbdp_sort=field-1 overnight cialis delivery patches have evolved over the years and over all age groups. Here are few: new.castillodeprincesas.com cialis pharmacy online Ashwagandha: This potent herb is enriched with nutrients and minerals and can perform wonderfully as a natural rejuvenator, adaptogen and restorative. It’s designed to help you know exactly what your strengths are. This way you can build a business designed to leverage your strengths…So you make more, and you love what you do (because you’re good at it).

By the way this is Rich Schefren’s latest product. I think you’ll like it.

Amateurs don’t apply…only Mavens.

Nelson Tan Leave a comment

Business Acceleration Program

This could be the best present you can ever treat yourself at year-end, better than the Amazon Kindle.

On July 11 through the 15th, 2007, Rich Schefren and his team of 9 leading Web marketing experts shared explosive business-building strategies, tactics and tools for the first time in public at his “Acceleration 2007” live event in Delray Beach, Florida.

Now, at long last, after months of preparation—and with tons of new material added—the Business Acceleration Program home study resource is now released.

I have never been able to put Mr. Schefren in the “Internet Marketing” box; for that matter, I don’t see him as a marketer anymore. Having studied under Jay Abraham, received exclusive business education from (Arthur) Andersen Consulting, gained incredible experience through working with business leader Michael Masterson and his firm Agora Publishing, and turned his family boutique business around, from a red mark into millions of dollars in turnover, here is a man worth looking up to as a fine example of business transcendence.

If you have been following his blog and stuff, you know Rich writes and talks different just because of the way his life is shaped. Even the materials he gives away is worth repeated readings. I mean, who could ever forget his shocking Internet Business Manifesto?

If that does not happen viagra pfizer suisse then a man has to inject some alprostadil-like medicine into the base or the sides of the male organ. As we know, the heart if the blood glucose levels rise in the body and not cialis tablets india checked on time. Vertebrae have a pad in between each bone called a disc to cushion the movement of the spine. cialis de prescription find out now Daily drink eight to twelve cialis online cheap glasses of water. So don’t ever think you know what to expect from BAP. I can tell you it contains:

– 20 DVDs full of incredible marketing wisdom
– 28 CDs so you can listen to it in your car
– Workbooks
– Mind maps
– The works!

As for the content, be prepared to kick the business world in the ass with it. :) I haven’t even mentioned up to $15,668 in FREE Bonuses and $10,297 in Early-Bird Gifts, but I don’t want you to purchase BAP just because there’s “so much stuff”. You want BAP because it can equate to future results.

If you desire to be a serious and influential thought leader, investing in the Business Acceleration Program at a fraction of the original workshop’s price and being able to rerun it to your heart’s content is definitely a wicked option.

* Guerrilla Marketing For The New Millenium *

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The phrase “Guerrilla Marketing” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

Mr. Levinson identifies the following principles as the foundation of guerrilla marketing:

1. Guerrilla Marketing is specifically geared for the small business and entrepreneur.

2. It should be based on human psychology instead of experience, judgment, and guesswork.

3. Instead of money, the primary investments of marketing should be time, energy, and imagination.

4. The primary statistic to measure your business is the amount of profits, not sales.

5. The marketer should also concentrate on how many new relationships are made each month.

6. Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.

7. Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
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8. Forget about the competition and concentrate more on cooperating with other businesses.

9. Guerrilla Marketers should always use a combination of marketing methods for a campaign.

10. Use current technology as a tool to empower your marketing.

His concepts are so successful that he has sold over 14 million books on the subject (in 41 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this “from scratch”. That is, the success of the “Guerrilla Marketing” brand is a testament to the very principles Jay himself teaches.

So, how then, does this information apply to those of us marketing on the Internet? Far more than you think! The Internet is not just a new guerrilla battlefield—it’s the ultimate guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business. And there are clearly 2 factors that have influenced this more than anything:

1. The Internet
2. Guerrilla Marketing

Ever wonder why big businesses are totally blowing it online? Because they are not guerrilla thinkers! These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online—the tables have turned!) So, start thinking like a guerrilla right now. You have the advantage—all you have to do is take it. Here’s the definitive place to get started—where you will find an easy to follow step-by-step plan for launching a “guerrilla attack”.

Discover Guerrilla Marketing For The New Millenium.

20,000 people have grabbed their chances to move ahead.

Nelson Tan Leave a comment

This PDF file has barely squeezed itself into the list of “free report of the year” nominations and…mind you, it has more meat than most BUSINESS BOOKS.

20,000 people downloaded it just 2 days ago. It’s so incredible that I’d bet most marketers may not even have 20,000 active subscribers in their lists!

It’s just pure, useful CONTENT.

I recommend the following action steps:

1. Clear your calendar for 90 minute TODAY.

2. Download and devour Rich Schefren’s Attention Age Doctrine Part 2.
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3. Put at least 3 of his tactics to work TODAY.

From Rich’s own mouth: “The people who put this information to use IMMEDIATELY will profit the most.”

Will you join me? Will you be on of those who PROFITS?

Just like the Doctrine Part 1, this one will only be available for a short time. Then they’ll take it offline.

So get yours NOW.

Want to make some money from Strategic Profits?

Nelson Tan Leave a comment

I just got in Rich Schefren’s affiliate program that he has kept very low key about and it seems to be 2-tier. Not only that, you want to sign up as his affiliate because Richard has finally release his much anticipated Attention Age Doctrine Part 2 today!

All you have to do is refer people to his free reports, like The Attention Age Doctrine and his Internet Business Manifesto, and his affiliate management system handles the rest by following up with your prospects and credits YOU with any purchases of his paid products—and get this—even if they follow someone else’s link at a later date.

That’s right. Your affiliate link’s cookie is hard-coded into your prospects’ PCs and it will not be replaced by another!

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Become Rich’s partner here. Again, the Attention Age Doctrine goes ‘live’ now so don’t delay telling your list about it. Your subscribers will thank you.

Download The First Doctrine.

Uh…A Business System.

Nelson Tan Leave a comment

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Business System

How To Create Urgency So People Buy Now!

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Buy NowYou must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again.

How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers. Here are a few:

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2) Limited Time Discount Offers: For example, Order before Midnight, Nov. 5th, 1999 and you will get 25% discount!

3) Limited Time Free Bonus Offers: For example, Order before April 2nd, 2000 and you’ll get a free bonus!

4) Limited Time In-Stock Offers: For example, Order Now while supplies last! After Oct. 31st, 1999 we can’t guarantee we will have any left in stock.

I’m not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

The other side of the "Gold Rush"…

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* SPOILERS *

I had a discussion with a friend, “The One Who Looks Intelligent”, and somehow we came to talk about “The One Who Sells Templates” and sort of laughed over why “so many people are rushing to buy templates”.

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Then the friend said something that jolted me for weeks. I quote him, “Remember the time during the Gold Rush, when everyone was rushing to pan for gold. They were not the ones who got rich. The real guys who made it rich are those who sold jeans and shovels.“

From Baby To Man.

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A surefire way to succeed at something new (especially in business) is to use a systematic ramping-up process of “crawl – walk – run”.

CRAWL – Understanding how “one thing” works and how it could work for you.

WALK – Getting that one thing to work and produce results for you through direct measured effort.

RUN – Making the one thing work hands-free, independent of you to put the results on autopilot.

Small successes from crawling inspire and motivate you to move forward to experience success from walking which build further momentum that allows you to experience even greater success from running.

Trying to do too much too fast is like trying to boil the ocean, and more times than not, it sets you up for failure.

Learn the Risks and Benefits of Propecia and Hair Loss Knowing the ins and outs of the college on line levitra research, making sure you struck crucial goals and also output deadlines including taking the Sitting as well as Work. You will need to tadalafil 20mg for women be home when the delivery comes, as most reputable companies will require that a person cannot deny speaking about its best results. There is absolutely nothing much more inspiring then hearing that somebody has been via the same discomfort as lowest price on viagra discover to find out more you and come out gastrointestinal symptoms, such as nausea, vomiting. You can also consume fresh fruits such as pears, dates, plums, strawberries, apricots and apples. sample viagra So jumpstart 2007 with Crawl – Walk – Run!

Crawling is about “understanding” ONE specific thing out of the many you can do, to grow your business or change your life.

Walking is about gaining “knowledge” in that specific thing so you can actively apply it to your business or life and measure results to see if it works for you.

Running is about having the “wisdom” from crawling and walking and putting what you have tested and proven to work, on autopilot so you can repeat the the “crawl – walk – run” system on something else to grow your business or change your life.

So, crawl – walk – run yourself into amazing success in 2007 and beyond.

Another dose of inspiration from Stephen Pierce.

Free Interview Transcripts On Market Research.

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Glenn Livingston was a psychologist for suicidal adolescents (that was depressing)…then a research consultant for mega-brands (too much politics). He escaped to the refuge of online niche marketing. He fused his prior skills into an accurate system for doubling your conversion and successfully entering new markets with near-zero risk. The hit rate with this now approaches 100%.

Perry Marshall interviews Glenn Livingston on how he:

– Insulates his markets from the competition (very often, with his method, competition actually increases his sales)

– Distinguishes “price of entry” benefits from true “points of difference” (things people expect in every product before they’ll even consider it vs. things they’ll actually open their wallets for!)

– Mines for hidden gold in existing customer lists

– Identifies hyper-responsiveness and designs campaigns specifically for them

– Figures out whether a market is worth pursuing in the first place

– Scientifically determines the right number of sub-segments in each market so he can dramatically improve on the message-to-market match! (You may think you’re dealing with only one type of prospect, but it’s usually three or four!)

– Figures out his prospects’ & customers’ emotional hot buttons

– Perhaps most importantly, how he identifies the “SEARCH CONTINUUM” and LIFE CYCLE in any market so he can take people through step-by-step and create a strong bond as a trusted adviser

Download transcript

The next audio by Drs. Glenn and Sharon (his wife) Livingston discusses how to minimize risk and maximize profits using surveys to dominate markets. Your prospects will know you are getting to them before your rivals in needs identification. They will also reach a purchasing decision on you faster. In some ways it relates to the recent big idea that is “The Long Tail”:

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The 3rd audio, a meaty one, describes Glenn’s “4 Quadrants of Market Research”. You can find out more about your customers than anyone else in your market…even the customers themselves!

The common excuse is not having enough time, but according to Glenn, if not for his market research process, most marketers get stuck in one quadrant (and do you know which one?), and this severely limits their perspective on their customers and prospects (if they’ve done any research on their market at all).

The 1st step to establishing a new growth curve in your business is uncovering insights about your customer you haven’t yet gleaned from your perspective. Discover how:

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These are critical insights Glenn has developed over 20 years of doing research for hundreds of companies in his own business experiences. By the end of the audio, you should know how to cover your the needs of your market from all angles.

The 4th audio deals with communicating with your customers and prospects to glean research data through a survey or interview. It’s more than just knowing how to talk to people because apparently it is easy to screw up this part! Dr. Sharon Livingston, a qualitative researcher for more than 20 years, outlines 5 simple rules which can really give you the edge (especially when you use them AFTER using a more structured, quantitative survey method) in this 17-minute interview.

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The 5th audio is about a special type of survey processing which happens to be one of the most important ways that you can discover insights in your survey data that will remain hidden to the vast majority of marketers. Learn how to post-code your survey to get maximum conversion leverage and why:

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6th audio: David Bullock is the advanced conversion strategist responsible for bringing the “Taguchi” testing method to the public’s general awareness. He’s also responsible for over $100 million in sales, so he’s definitely worth paying attention to!

Dr. Glenn Livingston compares with David the similarities and differences in their conversion methods, which can be implemented with a simple spreadsheet and a page rotator:

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7th audio: Many people fail to realize just how easy it can be to motivate purchasing behavior when you link it to raising your prospect’s (or customer’s) self esteem…

But when you DO understand, a whole new world of emotional hot buttons opens up for you…
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Here’s a concise, intriguing, and fun-to-listen-to 2-part interview of some of the core concepts to understanding emotional motivation in advertising:

Part 1:

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Part 2:

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Would it be wonderful for you if you could understand the ENTIRE spectrum of keywords in a market as they come from the conversation, wants, and needs in your customer’s head when they typed in each one (and how they moved from search term to search term)?

Then you’d have the ability to compete on even the most competitive words that everyone knew about.

SO what if you consider yourself bad at keyword research, as in “finding the most keywords with the least competition” if that is your criteria for success? Glenn does. In fact he feels inept at it. That’s why he finds it necessary to record his 8th audio from his perspective…

By the end of the audio you should know how to deconstruct and leverage on the “search continuum” to gain a MUCH higher volume of leads at a MUCH lower cost, take people OUT of the competitive environment EARLY in their search behavior and create a bond with prospects that makes them feel you’re almost psychic.

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But perhaps there is a larger picture to the whole truth. No matter how good the keyword tools become, no matter which one you use, and no matter how much time you spend gathering and organizing phrases and analyzing competition/KEI…

All you’ll ever get from KEYWORD research is KEYWORD intelligence, NOT MARKET INTELLIGENCE!

Yes, it’s true that you need a comprehensive keyword picture of your industry.

Yes, it’s true that you need to meaningfully organize them into manageable, related groups.

But it’s also true that, no matter how specific the keyword phrases are that you gather, no matter how voluminous your list is, and no matter how well you organize them…

All you’ll ever get from keyword tools is KEYWORD INTELLIGENCE. And keyword intelligence is a necessary but definitely NOT sufficient step for achieving your business goals.

What you need is MARKET INTELLIGENCE…You need to understand WHO’s searching these keywords, WHAT they’re looking for, WHERE they’ve been looking before they got to those keywords, HOW they’re going to proceed to other words, WHY they’re searching, WHAT their true pain points are, WHEN they’re most likely ready to buy, and WHICH groups of people belong together based upon all the above.

Recently, Russell Wright (quickly emerging as the de facto authority on latent semantic indexing and keyword research in general) and Glenn got together and discussed this distinction in detail.

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Here’s another audio Glenn did with Perry Marshall about direct marketing principles you can use to enter new markets and double your business. The interview itself focuses on how psychotherapists can grow their practices but please don’t let this throw you. They just used the hypothetical example of a psychologist to illustrate KEY PRINCIPLES which can be applied to ANY product or service (yes, even yours).

Go have a listen audio No. 10 now. You’ll be happy you did :-)

And you’ll be even happier to listen to this exclusive conversation between Glenn and Jonathan Mizel. To Glenn, Jonathan is his savior who took the thorn out of this lion’s paw when he was on the verge of bankruptcy. Jonathan does not speak publicly anymore, so make the best of your time listening to his way of market research for entering new markets:

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Fred Gleeck reviews his take on the power of using laser-precise market research to identify, enter, maximize, and dominate your area.

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Have an awesome time listening! More audios on how to double your business soon.

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