Day: May 12, 2015

Affiliate rat race

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Tired of getting stuck in the affiliate rat race trying to get others to promote you?

Sick of seeing others jump ahead and grow mailing lists quicker than you?

This brand new Facebook marketing course teaches you everything you need to know to drive your own cheap traffic whenever you want.

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Does Free Content Compete With Paid Info-Products? by Bob Bly

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“I’d be interested to hear your take on the ongoing feasibility of selling information products given the growing influence of content marketing, i.e. the provision of free information in order to attract and educate prospects.

“Is the easy availability of free information raising the bar on what information products you can sell, and in what ways?”

The answer is: well, yes and no. You see, people have been selling information products for decades, and marketers have been giving away information on the same topics for just as long.

So why do people shell out big bucks for information products on subjects for which plenty of free content is there for the taking?

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First, the free content is typically created as a marketing tool. Therefore, the producer is more concerned with whether it fulfills the marketing objectives rather than helps the reader achieve his or her goals. So although many a free e-book and white papers look well designed and seem well written, the content is often very light on how-to specifics.

Second, the rule for free vs. paid content seems to be as follows: in your free content, you tell people WHAT to do. In your paid info-products, you show them HOW to do it. So information products cover ground free content marketing skips over.

Third, people don’t pay that much attention to the free content they download