How to convert visitors with your landing pages.

Help the visitor make a decision to convert in your copy. Address a common problem the visitor may have, how your call-to-action can solve it, and why they should feel confident in buying from you or giving you their e-mail address.

If possible, include testimonials from real people. Split-test your call-to-action, different colors, and page layouts, especially placement of the reply form on the page.
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Source: Pinpointe white paper, “Conversion-Optimized Landing Pages”

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