Subscriber TK, whose goal is to become a freelance copywriter and info-marketer, but currently works at a 9-to-5 job, writes: “My conundrum is the potential of giving up a significant portion of my personal life should the website take off because I take care of my customers, they know I’m their go-to person.
“With my day job, my exposure is limited, but it may not be so manageable being on the web and that scares the hell out of me, yet I am coming to the point where I’ll just have to pull the trigger and ride the bullet!”
The vast majority of small business owners and self-employed professionals had to deal with this same problem, which is as follows: You have a comfortable, well-paying day job. You want to become an independent contractor or start a small business.
When you have a day job, it means you have to work on launching your business after hours.
So, as TK says, you have to spend a lot of your time outside of your regular job working on your new business instead of playing golf, hanging out with friends, or doing other leisure activities.
I do not see too many ways around this, and I think your options are as follows:
1. Moonlight. Keep your day job and spend all or most of your hours after work building your new business. When your new business is making enough money to support you, take the leap.
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2. Save up so much money that you could live for a year without income. Then quit your income-producing day job and work full-time on your new business.
3. Ask your employer if you can switch to part-time status, which would give you more time to work on the business. This is a risky option because the employer might see you as not dedicated and pink-slip you for it.
The other issue starting a small business while you still have a job is privacy. If you put up a website, chances are your boss may stumble across it and may not like it. Again, very risky.
Some wanna-be freelancers make phone calls, send e-mails, and search the web for their freelance copywriting business while at work. I discourage this, as your employer is paying you to do their work while you are on the clock.
For more information on how writers can moonlight successfully, get my book “Write More, Sell More” published by Writer’s Digest Books.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.
