The late, great copywriter Ed McLean cites these reasons why customers who bought once from you may not favor you with repeat orders:
1. They have moved. One in five Americans moves each year. More than half of businesspeople change jobs each year.
2. They are deceased.
3. They are physically ill or going through an upsetting emotional crisis.
4. They are broke or strapped for cash.
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5. They are no longer in the market for what you sell.
6. They have found a cheaper or more convenient way to buy what you sell.
7. They are mad at you because your product did not live up to the promises they think you made.
Source: Ed McLean, “The Basics of Copy,” pp. 22-23