Roger C. Parker suggests using the following types of information for content marketing:
1. Information on buying: Example: “10 Things to Look for When Shopping for Floor Covering.”
2. Questions to ask: “6 Questions to Ask When Refinancing Your Home.”
3. Mistakes to avoid: “Top 10 Mistakes Made by First-Time Book Authors.”
4. Symptoms: “7 Signs of Job Burnout.”
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5. Strategies: “6 Steps to Permanent Weight Loss.”
6. Definitions: “8 Important E-Commerce Terms.”
7. Best practices: “10 Keys to Sustained Growth.”
Source: Content Marketing Institute, 2/22/13.