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The ‘welcome’ e-mail is the first e-mail your new subscribers get when they opt into your e-list. Here are some of the items a welcome e-mail can include:

1. Thanking the subscriber for the trust they’re giving you.

2. Offering an incentive to make a purchase.

3. Setting expectations for the value and frequency of your communications.

4. Educating the subscriber on the depth of your product catalog.

5. Requesting information to help you improve the relevance of future e-mail communications.

6. Informing the subscriber of your privacy policy.

7. Instructing the subscriber on how to ‘whitelist’ your domain.

8. Promoting other social channels such as a blog, Twitter, LinkedIn, Google+, and Facebook.

Source: Today @ Target Marketing, 3/4/13.

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