Good day again
, have you read Rich Schefren's big-time reports?
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No
Such Thing As Cost-Per-Click?
The
Hangover Factor
What
Makes Jay Abraham's Headlines Tick?
Self-Diagnosis
Download "Tagging For Traffic" For FREE!
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No
Such Thing As Cost-Per-Click?
Do
you have a fear for Pay-Per-Click advertising? If you do, don't
you think it is rather negative to think that "money keeps
leaking out" everytime someone clicks on your ad? But that's
the game of the business. The key is in making a distinction between
'cost' and 'investment' and thus including a consideration for
sales made.
Let's
say you buy roses for a girl. If she never likes you in the first
place, that bunch of roses is a waste of your $$$. If she likes
your gesture, you get a positive reaction. That's like, well,
"clinching a sale". Sorry we have to put it across in
this manner to make you understand.
The problem is to
keep thinking she will never like you. But how would you know?
You can either go after another girl (give up!), or persist
to get the same girl to say "yes, yes" days later.
Likewise in PPC context,
you would never know when you might get your 1st (yes!), 2nd (yes!),
3rd (yes!) sale and so on, but you can establish a certain sales
pattern over a period of time to ascertain:
1) The frequency
of the sale.
2) Where most of
the clicks are coming from.
3) At what part of
the week and time of day do sales tend to occur.
4) What is the most
effective headline and short ad.
5) The demographics
of consumers, etc.
If you know a few
good background information in your hands, you can manage your
PPC with hindsight.
Now, if you record
58 sales across a time period consisting of 463 clicks, that's
an average of 1 sale for every 7.98 clicks. If you pay $1.63 for
every click, that would be $1.63 × 7.98 clicks = $13 every
time before 1 sale comes in. That sale MUST pay you more than
$13 for you to make a profit. Any earnings below $13 would make
your $1.63-per-click a COST and not an investment, get it?
So you have to raise
the product price (because lowering your PPC $ value is undermining
the performance of your ad). As an affiliate, bug the merchant
until s/he raises the price. The question is will you
persist because only time can establish patterns and
averages.
Don't thank us for
such advice; we're no experts. This
great man tells it all.
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The
Hangover Factor
In the past 3 months
tens of thousands of folks are spreading the word of 4 free reports
Richard Schefren has distributed without the need to deploy viral
marketing mechanism. In the past few days, if you have read those
2 reports we're sure you cannot stop thinking and talking about
it.
What an impression
4 PDF files can make and build a list of over 80,000 people!
Internet
Business Manifesto : The
Missing Chapter : The
Final Chapter : The
Alliance Factor
Quite simply, Rich
wrote from experience and with a degree of wisdom that can only
come with a track record. He did not write so much about "how
to...", "21 steps to...", "5 reasons why..."
or fill it with links. He really made us think and for that we
should kowtow to him.
Bearing the concepts
he has written in mind, listen to this recorded
call he did with Mike Filsaime as they walk you through step-by-step
from working all alone to building a real Internet-based business.
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What
Makes Jay Abraham's Headlines Tick?
Are headlines on
IM-related sites getting stale lately? Again, it's the "Discover...!",
"How to...", "Finally!", "Congratulations,
you now gain access...", "Make $123,00...days!"
We attach this article
for your perusal. Mr. Abraham is going to Kuala Lumpur in August
to conduct a "Strategic Business Building Weekend" so
Richard Tan (Success Resources) conducted a preview seminar and
he reminded me of Jay's power headlines so I dig out the PDF file
to review what I've been missing. Not many people can guess how
Jay thinks. Interestingly, in "The Missing Chapter "
report, Rich thinks that "Jay's mind is simply wired
differently than everyone else".
No matter what, we
come from the POV that there must be a reason for everything so
long as you detach yourself from a thing and observe it. Once
you've finished the article, you will find that his headlines
are crafted playing on:
1) Contrast (life-death,
rich-poor, dirty-clean, wife-husband, small mistake-big money
etc.)
2) Drama (My Boss
Would Fire Me If He Knows I Wrote This Letter To You...)
3) Male and female
characteristics (looking good, beautiful, health worries, material
possession etc.)
4) Fear (worst-case
scenarios, urgency, time-limited solution/offer etc.)
Dare to play around
with some keywords. Mix-and-match for effects and test the results.
You may find a way to improve your financial bottomline significantly
with a tweak of the headline.
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Self-Diagnosis
This may seem somewhat
provocative, but this is what Internet Marketing is at the end:
targeted traffic.
No matter how clever your solution is, how beautiful your product
is, how attractive your banner and graphics are, and how proud
your are of yourself...
THE MARKET WILL DECIDE FOR YOU!
What does it mean:
1) Does your product cover a need?
2) Are people are expecting something right now?
3) Is your product competitive (in terms of perceived value for
your customers, and not in terms of price, features etc. Also,
the value of a product is simply what has some value to your customers,
not what you think will have value)?
4) Does it reach its target? Are you able to announce the benefits
of your offer to your expected audience through direct/indirect
channels?
5) Do you have some credibility to sell the product? This is
the final ingredient of how different you will be perceived by
your prospects.
All these questions are some of the basics of product development
and of Marketing in general.
When you develop a product, you have to think to all these aspects
(of course they are presented in a broad way. For example the
"Does it reach its target?" is a huge one, involving
communication, promotion sales management, affiliate management...)
Once it's done you should monitor what worked and what failed.
You can then measure a 'success' in terms of:
1) Immediate traffic to your product.
2) number of different referrers (do they all come from your
own promotion, or are they split among multiple channels: it's
a proof that your product has generated some external buzz that
draws people from unexpected places).
3) Alexa ranking.
4) Conversion ratio (of the different channels).
5) Amount of sales.
6) Affiliate performance.
7) Comments and feedbacks from my customers.
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Download "Tagging For Traffic" For FREE!
Tagging
For Traffic: Little report explains
the benefits of tagging and social bookmarking.
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