A Moment Of Sharing

Our Impromptu Shouts on the latest Web Development...to YOU!


, this week you have little lessons here and there on sales conversion.


Shout #79, 17/06/2006 | Whitelisting Instructions


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All About The Internet, Software And Business


A Very Simple Method To Divert Lost Traffic

3 Ways To Increase Conversion Rates

Online Sales Process Diagram by Andy Henry

2 Free Downloads



A Very Simple Method To Divert Lost Traffic


Experienced webmasters must have been aware that by erasing a couple of pages or even directories from their sites, future visitors will get a "Page not found" error at the old web address. It's a waste of good traffic.

To fix this, you just need to implement an .htaccess file that will redirect all of that wasted traffic to where you want.

Here are the steps to do this:

Step 1: Create a file on your computer and name it .htaccess. Make sure the period is there before the "h" when you create it.

Step 2: Open the file you just created in a text editor and put the below text between the --- lines inside the file.

ErrorDocument 404

The "yourdomain.com/whatever.html" is whatever one of your pages on your website you want all of this lost traffic to go to.

Step 3: Upload the file to the same directory where your index.html file is.

That is it. Now whenever somebody goes to a page that you deleted, or misspells a web page on your site, they are redirected back to whatever page you specify instead of getting a 404 error page.

We suggest you send them back to your salesletter which is where they are supposed to be anyway.


3 Ways To Increase Conversion Rates by Nick Usborne


1. Make a promise: First, your home page should make it very clear what you do. As in the statement, "We sell printer cartridges." But also make a promise. As in, "You'll never run out of printer cartridges again." The statement is about you. And it's useful in letting people know they are in the "right place". The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but it's surprising how many sites don't follow this simple and proven principle.

Example: With world-class customer service, 24/7 technical support, and 99.9% server uptime, you can stop worrying about your site going down!

2. Make an offer: This is standard in just about every direct mail package. This isn't the same as a promise. An offer is when you give someone something extra, at no cost to the buyer. Maybe it's a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza.

Try to do the same with your website. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping.

Example: Order now and get Forever Free Domains! (or Free Setup, Activation, Web Builder, Photo Gallery, Web Blog)

3. Guarantee it: Direct marketers know that buyers are often nervous about buying over the phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back. Online we also know that many people feel nervous about parting with their money over the Internet, particularly if it is the first time they have bought something at our site. But where are our guarantees? Too often they are found in the small print somewhere, qualified with all sorts of legal nonsense.

If you want to make your prospects and buyers feel secure, make the guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy.

Example: With a 1-Year money-back guarantee, you have nothing to lose!

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


Online Sales Process Diagram by Andy Henry


You will know the entire marketing machinery that drives an online business in just one glance. This simple chart is presented in such a way that you understand what is the right way to do an online business and how you can use it to get results.



2 Free Downloads


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Happy Father's Day,


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