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Dos
And Don'ts Of E-mail Marketing
Good
Quality Content Is KING!
4
Simple Keys To Selling More Products
********************
Dos
And Don'ts Of E-mail Marketing
We
suppose some of you if not most started e-mailing for business
by entering addresses collected from name cards and then blast
(or the polite word is 'broadcast') the message, expecting a reply.
While
this is fine so long as you remind the recipients where you are
coming from, sooner or later you would still need to own
an autoresponder to leverage on time, effort and technology.
As your autoresponders become your sales assistants and work on
their own, you will gradually leave your fresh prospects to deal
with them rather than with you.
So
instead of knocking from door to door, you want to pull them in
by letting them come on their own, which is the fundamental of
attraction marketing. No. 1: Opt-in is
the only option, whether it's to your autoresponder,
blog, membership site, forum etc. Since people are requesting
to read your mail, it's 100% solicited, there are no complaints
to your ISP, your website stays up, and you don't need any expensive
"bulk mailers" to conduct your business.
You
see
, door-to-door marketing (made famous since Colonel
Sanders peddled his secret recipe which almost nobody in the world
wanted) is now and forever a classic mistake for one characteristic:
it's simply unsolicited. Recently we got hold
of a story of how one guy got his desired bank loan to start up
his finger food business after visiting the 4th bank. If only
our dear Colonel did what this guy did, he wouldn't have wasted
his time knocking on the 947th bank.
The
guy simply let the bank officers have a taste of his finger food
for afternoon break.
If
the bankers give the thumbs-up, isn't that opting-in? Unsolicited
commercial mailings are hardly free advertising. People
need to get warmed up before they can take their credit cards
out. The funny thing we don't understand is why some
spammers would insert a fake return address. Because they are
afraid of tons of replies back to them? Because they think "making
money FAST" is like fire-and-forget an auto-seeking missile?
Puh-leease! Jeremy
Jaynes actually pocketed a cool $24 million out of firing
10 million missiles a day. Now he's dancing to jailhouse rock
for 9 years. We suggest you safely stay at home because we don't
think you can beat this kind of competition.
More
likely, prospects reply because they want to enquire more details,
otherwise they wouldn't even care 2 hoots about who you are by
filtering your keywords to thrash. Fake return addresses are illegal
by legistration anyway, so why break your back and spoil the party?
So,
if you are in business, sooner or later, you are going to have
to reveal who you are so people can buy whatever it is you are
selling. And sell the right thing to the right people!
We don't need fake rolexes, manhood pills or breast...whatever.
They should promote those to that 'P' industry.
What
about those web-based bulk-mailing providers, companies or software
on the Internet? Are they worth the time and investment? According
to extreme opinions, they are quite doomed from the start.
Some of them must be fighting against government regulations
that come back to hound on them as both sides find ways to block
each other while cloaking, forging and stealthing traces of their
online presence and technology, including YOUR mails. Forget it,
don't join in the fight. Get away from unauthorized servers, or
get out of the way, or find a way to funnel
leads.
All
you need to do is focus 100% on your primary
message, your target market, and creating the highest quality
products possible. Interested in the big secret? Send
your e-mails only to people who give you permission to mail to
them!
You
have seen those opt-in entry points and know how they look like:
a 'Name', 'Email', 2 blank boxes and a 'submit' button. Get the
HTML code from your autoresponder provider and put them on every
single page where space permits. The best location is
said to be on the top left corner.
Offer
a bribe, anything of value and it's still FREE, from
e-courses to downloads. State the benefits of
the regular messages you are going to send to your subscribers
and raise their expectation. Make them clamour for more. If you
are in business for the long run, you must, and will find infinite
reasons to restate why you are more than willing to share the
passion of this industry you are in with them.
Let
them know the frequency and day/time of your mailings.
If some of your subscribers are flooded with mails every day,
at least you can get them mentally prepared to read from you.
By the way, you can expect "A Moment Of Sharing" every
Friday, latest Saturday.
Say
"thank you" once in a while. We know these
2 incredible words always work magic, just that sometimes we don't
know what to expect. Life is a box of chocolate, man. *slurp*
Also
there are all kinds of e-mail accounts out there. You would want
to prepare configuration instructions so that subscribers can
filter your mail INTO a specially allocated folder.
Lastly,
have an opt-out option. Who's afraid of people opting-out when
there's quality? Put that in since it's required by law.
All
of these techniques require you to do some work, but if you aren't
willing to go the extra mile for your customers, you don't
deserve them. Building a real business takes some effort, and
in the long run, you'll find your autoresponders are valuable
assets to take advantage of while other 'solutions' just
add to problems that get more and more difficult each day...like
oil to fire.
50
Tips To Maximize E-mail Marketing Success
How
Companies Can Enter And Remain In The Customer Email Inner Circle
********************
Good
Quality Content Is KING!
Do you know that top article directories which screen article
submissions receive hundreds (some over a thousand) of article
submissions each month? And the sad part is, 60% of the
articles sent to them are garbage—they get deleted right
away.
Let's
say you're in the process of adding some quality content to your
website and you've found a source to get some quality articles
to add to your site. All you need to do is ensure that the authors
resource box is intact.
You
wonder what impact adding 12000 articles to your website has to
PageRank and Search Engine Optimization.
From
an SEO standpoint, you'll probably notice that Google will initially
index your new pages, but will then filter them out of their search
results completely, simply due to duplicate content. Therefore
good quality content is KING! One good article can make
you world famous over night. A trillion bad articles may not even
get noticed.
********************
4
Simple Keys To Selling More Products
1)
Present the Problem: All good ad copy, sales
letters, articles, reports, and e-mails have one thing in common.
They all point out a need that the reader has.
The
first thing your content needs to do in educating your reader
is to let them know that they have a need by presenting the problem.
2)
Offer a Solution: Offer a solution to the problem
that you just presented. This will be the meat of the content.
Here is where you win your customer. So give it your best shot
here. You want to give the reader something that they can immediately
use to solve that problem.
3)
Make a Suggestion: Here is where the selling
part comes in. Because the battle is fought in the solution portion
but the battle is won in the suggestion portion. Here is where
you recommend a product or service that will further solve the
problem.
This
is where you turn the reader into a customer.
4)
Explain the Results: This is where you present
your personal testimony on how you benefited from the product
or service. Explain the precise results from using the recommended
product or service.
You
are not going to find a better selling point than results. People
buy your products to get results. Not to own the product. People
want results. We are living in a results driven society. So give
them results.
You're
not going to win your customer with hype. You're going to win
them with a system:
1)
Present the problem
2) Offer a Solution
3) Make a Suggestion
4) Explain the Results
This
is a system for success. It is the surest way of selling more
to your list members. Let us give you an example of how to use
this 4-step system. First, you may be aware promoters of affiliate
programs want to overcome a challenge (problem)
that causes 98% of all affiliates to fail.
The
glaring problem is that affiliates do not have a way to build
a list, so you write a special e-book (solution)
that explains and solves this problem in greater detail.
You
will need to create a popup-style web page called a lead
capture page.
This
capture page records the visitors' name and e-mail address by
filling out a form on the capture page before they go to the affiliate
owner's sales letter which sells the e-book.
As
an incentive or bribe to get the visitor to fill out the form
on the capture page, you can also create a FREE report to give
the visitor for giving you their name and e-mail address.
You
see most autoresponders have the ability to create a form that
redirects the visitor to a "thank you" page to thank
them for subscribing. Instead of sending the visitor to
a "thank you" page, you will send them to the affiliate
sales letter. BIG paradigm shift. It's quite related
to what we wrote about in Issue
#20 (look for the section "Lousy Copywriters...").
Your
free report, besides the sales letter, is also a platform to offer
the solution to the problem. With this report, you have greater
freedom to make further suggestions on how to quickly solve this
problem plus help you earn income from different income
streams!
Well, inside the free report, you simply add whatever affiliate
links you have that complements the main content, so you can multiply
the number of sources of affiliate income for every report you
give away.
It
is important to realize that everyone you give this report to
can also give it away, effectively giving away your links that
can continue to earn you income, but it won't benefit them apart
from showing their willingness to share with peope they know,
so what you do is you encourage
readers how to purchase customization rights
to the report itself for a very affordable price that's about
the same price as a large pizza (the main e-book becomes a different
story altogether...).
So you get another ready-made sales letter that
also promotes your customization rights to the report report.
You've gotta like that! Another selling opportunity.
This
is one of the easiest ways that I used to build my list. This
works like crazy for me and I have searched my mind for a reason
why this would not work for you also. This is not just theory,
but a real live method other successful marketers as well as what
I use to earn income while building my list. And you can do it
too.
|
Fresh
Picks |
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Who
Uses The Term "Centralization" In IM?
PR Prowler 3.0
********************
Who
Uses The Term "Centralization" In IM?
The
answer is: John Delavera
Centralization
is the Philosopher's Stone In Internet Marketing and John puts
it simply: If you don't use CENTRALIZATION today you're
destined to FAIL no matter WHAT you sell online.
If
you do not know what Centralization means and WHY it's the only
stable way for building and/or maintaining an online business,
check today's special
report.
********************
PR
Prowler 3.0
The
most popular link reciprocity/search-&-exchange software has
just got a new version and a trial download + new features and
an improved interface. For less manual and quicker reciprocal
linking arrangements with top PR sites, PR
Prowler is THE choice.
The
Human Inter-dependency Dynamics |
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Fight
the Fear: The 10 Golden Rules of Customer Feedback
********************
Fight
the Fear: The 10 Golden Rules of Customer Feedback
The
frontline of the business is where the MONEY is, yet so few people
want to get their hands dirty here. Find out how excellent customer
feedback can bring you good business. *click*
| Your
Inner Strength Info-chest |
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The
Power In Polarity Thinking Part 2: The Law Of Polarity
Dropping
Comparisons
********************
The
Power In Polarity Thinking Part 2: The Law Of Polarity
The
lifestyle of the rich and famous is not just reserved for those
born to become dukes, duchesses and donalds, for even Mr. Trump
had lost it all, only to earn back millions more. Remember he
went bust big time in the late 90s? Don't be surprised he still
has his buildings, a game show, a board game and some still-selling
(if not best-selling) books today. He's not afraid, he's bold
and confident, and whether he understands or not, he has the Law
Of Polarity planted firmly in his subconscious mind.
We're
led to believe Kiyosaki once slept on the streets, and he was
stubbornly adamant about finding a job. Now, working for someone
else is not a bad thing. If you know a thing or two about
investing, you would know how to circulate spare cash for better
cashflow and extra earnings on interest. We don't expect
everyone in this world to become bosses either, or it would still
become a level-playing field. Some of us have all the blessings
in this world, not having to worry about outsourcing or retrenchment.
But
we are merely stating the cold hard truth which is this: You can
forget about witnessing a breakthrough in your income ceiling
as long as you work in a business, instead of on
a business. This is a big difference in work ethics, for even
excellent employees know how to bear a sense of stake in the company
they work for, care for the bottomline, financial or otherwise,
and do something about it.
For
those who felt Fate has not dealt a favorable hand to them, you
can take heart that many successful and 'awakened' entrepreneurs,
even 'accidental' ones, could not have thought of a better life
path than one that leads to complete freedom
of choices and from worries. The only requirement for such a future
to happen to you is to integrate and optimize the most
perfect combination of business mindset, knowledge and skills
into your whole being. The way you think will kick several notches
upwards and your life will never, ever be the same again.
You
do not quit from one income source to start afresh in another—that's
foolhardy. You are supposed to make a gradual transition with
or without the knowledge of whoever you are working for.
The
Law Of Polarity directly relates to lack of faith, boldness or
confidence. Essentially, when you experience a 'bad' situation,
then polarity thinking may assure you that there is, within it,
something GOOD. If something is a little bit bad, then it is only
a little bit good. If something is catastrophic, then there is,
within it, something phenomenal! It's the same 'equal-opposite'
pattern, but the scale of it is different. That's what
happens when a person magnifies the little things in life, then
the ups and downs just grow bigger and he's on a roller-coaster.
The
great thing about the Law Of Polarity is it enables a person to
see problems and challenges no other ordinary person could have
easily seen, and find matching solutions for them. A dollar for
a dollar, a million for a million.
If
all this sounds rather academic/analytical, we're afraid you have
not caught the emotional resonance of it yet, despite Part 1.
If we told you the first step to becoming a millionaire is to
give up your wallet or handbag and sleep on the streets, you wouldn't
bat an eyelid knowing that come next morning, you can go back
home to enjoy toast prepared by mama. It is exactly the same dilemma
why some folks just cannot figure out how walking on fire relates
to real life.
"Every
adversity, every failure, and every heartache carries with it
the
seed of an equivalent or greater benefit."
Napoleon
Hill
1883-1970,
Presidential Adviser and Author of "Think And Grow Rich"
A
man just had a new neighbour, and ever since the new occupant
moved in, his dog never stopped barking. The man was so irritated,
he finally went to confront the neighbour and
asked, "Can you tell your dog to shut up?"
"No
I can't."
"Why?"
"I
realized my dog is sitting on a nail, but it isn't painful
enough for it to get its butt out."
We
only wish, in all goodness, you had enough pain to do something
about your life. If one million dollars ain't good enough, you
would have strive for greater heights and greater good of society.
Just don't lose your sense and sleep over it.
********************
Dropping
Comparisons
You
are as unique as an oak is to a bamboo. *Click*
Thank
you for reading :)
Nelson Tan
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