A Moment Of Sharing

Our Impromptu Shouts on the latest Web Development...to YOU!

 

Good day ! Discover 2 central reasons that drive people towards a buying decision.

 

Shout #24, 03/06/2005 | Whitelisting Instructions

 

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All About The Internet, Software And Business
 

 

Pleasure & Pain, Ego & Fear

Johnathan Mizel's 3 Rules For Internet Product Creation

Maximize Your AdSense CTR

 

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Pleasure & Pain, Ego & Fear

 

It's been proven when somebody makes a buying decision, they do so for one of two opposing reasons:

 

1) Pleasure or Ego: They want to move toward something. This is known as "chance of gain" positioning. Your product or service helps people further their pleasure, realize a passion, or take some action that makes them happy, e.g. a new car; a pair of skis; a book about being successful.

 

2) Pain or Fear: They want to move away from something. This is known as "fear of loss" positioning. Your product or service helps people avoid trouble, risk, or eliminate something that keeps them up at night, e.g. an insurance policy; an accountant; a gun.

 

The best thing about businesses with websites is you can use both of the above appeals to attract them in your sales communication. Both pleasure and pain, ego and fear will motivate them to take action, and that can be a gold mine, because when you figure out what to sell and how to sell it the first time, you can do it again and again!

 

Which reason would you predominantly reflect in your copywriting? Which reason sounds more impactful or relevant to your subject matter? As an example, we know focusing on pain more likely push prospects into buying a health product. Maybe you can come up with 2 versions of a sales copy and have someone read through them and see which one they prefer (although their preferences do not represent the whole market), or you can run both sales copies at the same time and track the results.

 

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Johnathan Mizel's 3 Rules For Internet Product Creation

 

1) If we create a text-based product, like a book, manual, or newsletter, it will be deliverable over the web or via download (in various word processing formats). We will no longer deliver physically printed paper and ink products that are out of date faster than we can create them.

 

2) If we create a video or audio, we will only do so as part of a larger package designed to sell for more than $200. This higher margin allows us the luxury of non-digital delivery.

 

3) All front-end sales (the first purchase a person makes) will be for digital products. We will only create physical products for our existing customers as backend sales or in conjunction with a seminar or workshop.

 

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Maximize Your AdSense CTR

 

Whether you buy his products or not, this special report by Jeff Alderson gives you great tips to reap the max out of Google ads.

 

Fresh Picks
 

 

33 Days To Online Profits

Rapid Keyword

 

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33 Days To Online Profits

 

New breakthrough CD-ROM tutorial contains 41 videos totaling 3 hours, 9 minutes, and 44 seconds of video instruction from top Internet marketers, Yanik Silver and Jim Edwards.

 

Learning the whole IM system is now as simple as popping a CD-ROM into your computer and you're on your way to building your business online...no matter what product or service you sell!

 

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Rapid Keyword

 

Maximize your keyword research with Rapid Keyword. Free trial included.

 

The Human Inter-dependency Dynamics
 

 

2 Great Communications Articles By Brady Wilson

 

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2 Great Communications Articles By Brady Wilson

 

Quality Linked To Conversations

How To Be Understood In Half The Time

 

Your Inner Strength Info-chest
 

 

The Challenge Of Leadership by Jim Rohn

 

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The Challenge Of Leadership by Jim Rohn

 

The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.

 

We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need.

 

My mentor said, "Let's go do it", not "You go do it". How powerful when someone says, "Let's!"

 

Good people are found not changed. Recently I read a headline that said, "We don't teach people to be nice. We simply hire nice people." Wow! What a clever short cut.

 

Managers help people see themselves as they are; Leaders help people to see themselves better than they are.

 

Learn to help people with more than just their jobs: help them with their lives.

 

This article was submitted by Jim Rohn, America 's Foremost Business Philosopher. Go to his website to subscribe to his free weekly newsletter and receive 20–60% off on all audios, books and tapes. Also review the complete Jim Rohn archive of articles, vitamins for the mind and Q and A. Copyright © 1999 Jim Rohn International. All rights reserved worldwide.

 

 

To Your Virtual Success,

 

Nelson Tan

 

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