* The Pay-Per-Play Opportunity *

Charles Heflin from seo2020.com has kinda poked me over Facebook about this PPP thing 3 weeks ago and it took me a while to get warmed up.

As I see it today, the potential of this opportunity could be as big as UVME in 2008.

To begin with, “Pay” does not mean “You Pay”. No, the program PAYS YOU. Fair enough?

It’s free to get in and is most likely to remain a free-entry program.

So what’s this “Pay-Per-Play“? To put it across very simply, it’s like audio AdSense.

Now you know with AdSense, contextual ads appear after you put in the AdSense code on your page. Similarly with PPP, a 5-second ad message automatically plays once a web page with the PPP HTML code embedded is completely loaded up. Contextually, the audio is as relevant as the main topic covered in the web page. Yes, it’s that relevant.

For example, if your web page is about soft drinks, an audio ad may go, “Enjoy an ice cold refreshing Coke.”

The name of the game is branding as far as PPP advertisers are concerned. No action on the part of the visitor is necessary.

No clicks are ever involved. For the PPP publishers, they get paid for messages played!

This is the ultimate passive income not to be missed. I’ve got a few questions for Charles and he answered coolly. Here are some additional facts:

1) PPP has been around for 2 1/2 years and is only beginning to spread out to the public.

2) The visitor is not bombarded every 5 seconds with one audio ad after another. Only one 5-second audio ad is played to the visitor.

3) PPP has already been fine-tuned not to hurt the overall surfing experience. Visitors would be not put off by “unexpected, intruding or noisy sellout” audio.

4) The system is run by NetAudioAds, a company with over 66,000 advertisers. With the backing of one major search engine, they will be doing a massive launch next year.

In fact, if you’re interested to come in as a PPP publisher, which I’m sure you do, you can read through the program details here and experience a demo as well. You’ll find it even suggests building exit pages and other specific pages whose sole purpose is to monetize on the PPP ad.

You can also earn many times more from referring others into the program. Like I said, PPP has great potential for growth. Let’s see what happens in 2008.

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