Dominating Local

Did you know that over 40% of searches done online have “local intent”?

And what if you could tap into this massive source of quality targeted traffic for free?

That would be pretty great. But the best part is how much of the site creation can be automated.

Check out how the Dominating Local software pumps out local business listings that get indexed, rank and draw all sorts of free traffic from tons of local terms including really high-paying AdSense keywords and big-time lead generator sites.

It’s very easy to use. You pick a city, select a category, select a template, and hit “Save & Deploy”. It then goes out and builds 100s or 1,000s of quality unique local pages which are easily ranked in the search engines.

For now it has data from USA, UK, Canada and Australia and in a nutshell it allows you to deploy unique content sites full of qualify business listings that rank gangbusters for:

- local products & services
- business names
- professionals and categories
- Local keywords

And all this free traffic can then be monetized fairly easily through:

- AdSense or affiliate offers
- lead generation
- selling the websites to local companies

Bottom line: this thing creates sites that get rankings and traffic on the fly and it’s pretty darn impressive.

Your customer has navigated into a product page and is thinking about buying. What can you do to make sure that the customer purchases from you? Good content and information will make a big difference in conversion rates, but it’s important to focus on the right information. What information is found on a good product page? Let’s walk through a few steps on how to create great selling product pages!

Step 1 – Keep it “Above the Fold”

Try to keep your content all in one easy-to-view page. The less scrolling that your customers have to do to investigate features and characteristics about your product, the better. Keep that “Buy Now” button in their view and always above the fold.

Many eCommerce sites now use a tab feature so that customers don’t get lost when scrolling down a page to find reviews, videos, color options and so on. This a great way to allow customers to keep their eyes on the product and the “Buy Now” button.

Step 2 – K.I.S.S. (Keep it Super Simple)

With product pages, less is more. Don’t clutter your page with paragraph after paragraph of descriptions, features and benefits of the product. Otherwise, you’re boring your customer! Keep the product description short and concise, organize your main selling points with bullet points, and make sure to label and organize common information like weight, dimensions, material (if applicable) and other common data related to your item needs to be organized and easy to see, not hidden in the text of a long paragraph.

Step 3 – Share with Social Media

Let your customers share your products on social networks! A simple tool like “add this” will greatly enhance your customer’s ability to show off their latest purchase. (Not to mention drive more traffic to your site.) If your current e-commerce software allows you to integrate social media into your product pages, make sure you turn the feature on, and that you link everything up to all your social media accounts.

Step 4 – Good Images and Video

Images and video are crucial to selling your products. Remember that customers cannot pick up your product, feel it in their hands, and hold it in front of them. Give them the next best thing: images and video. It’s great to have a static image of your item, but you also need additional images to show different angles of the product or to show the item in action with a lifestyle photo. Any video that can show the product in action or illustrate all the features and details of the product is essential.

If you have the right amount of content, you’ll keep your customer thinking, “Buy now!” And when you show the customer amazing pictures and video, you will see your conversion rates and sales increase.

Now that you’ve got great product pages, your customers are more inclined to purchase from you, rather than go check out the competition. Start to implement these 4 simple steps, and you’ll see your conversion rates increase and receive far less phone calls with people confused about the product that you’re offering.

4 Web Design Tips to Convert Visitors to Buyers

  • Remember to keep it “above the fold”
  • KISS Keep it Super Simple
  • Let them share it with Social Media
  • Always use good images and video

Extracted from StomperNet SEO Intelligence Report, November 11, 2011.

AutoBuildItFor newbies, this software will help them build professionally designed web pages. For seasoned marketers, it helps them saves lots of time.

What am I talking about? AutoBuildIt lets you build a full-blown site with squeeze pages, order forms, sales page, opt-in forms and more… ** in 15 minutes flat **

And unlike other ‘web builders’, these pages actually look great, are optimized for SEO and don’t rely on rigid blogging platforms or buggy 3rd-party plug-ins to work.

Plus it instantly uploads to your own .com domain so you’re in business in minutes.

If you’ve ever struggled with the ‘techie’ side of marketing…but you still want to be able to build all the cool components that make a site sell (delayed “buy it now” buttons, video squeeze pages, testimonial boxes, slick opt-in forms, membership sites, i.e. the good stuff!), then you absolutely need to check this out now.

This is so easy even your GRANDMA could click around and build a site that’s good enough to make sales. It’s disgustingly simple.

How To Create A Tablet-Friendly Website

Posted October 30th, 2011. Filed under Website Development

Technology is always changing and as more and more people start using tablets to go online and search for information, it is important to know how to make your website more tablet-friendly so that your website could be easily accessed. I’ve listed here a couple of points to keep in mind when you design your site to help you achieve that goal. These tips are easy to follow and will help you retain visitors for any tablet users that happen to come across your site.

Avoid Using Flash on Your Site

Flash portals are not usually supported by tablets such as the iPad. Even Androids that do support Flash have very poor performance, so it’s better to avoid using Flash altogether and stick with either HTML5 and JavaScript.

Touch Interaction vs Mouse Interaction

Since tablet users are usually using fingers to navigate instead of a mouse, designers need to keep in mind the size difference between a fingertip and a cursor. You can try creating buttons a bit larger for easier touching, and make sure that links are not placed too closely together. Also, when designing a page, keep in mind that a mouse’s clicking and scrolling motions are instead replaced by touching and swiping motions.

Colours, Textures, and Fonts

The colour and texture of your site can have significant impact on the appearance of your site on a tablet. Using bright colours and patterns will help reduce any smudges and glares on an iPad or Blackberry Playbook. Avoid using solid blacks since that will be distracting for tablet users. Make sure to make the font easily readable for tablet users, as fonts that are too small or too large will make it hard for users to read your site.

Design Your Forms Accordingly

Forms are often necessary tools to get information and obtain inquiries from any visitor that lands on your site. By keeping your forms short and simple without too much to fill out, you’ll help reduce a lot of hassle for tablet users. In reality, you will most likely only need to know their email address in order to follow up, and by making the form short and simple, users will have a higher chance to use it to contact you or leave information.

13 Tips To Make Your Website More Successful

Posted October 11th, 2011. Filed under Website Development

I was looking around at some website designs and there is no doubt that there are things that attract people and things that totally turn people off. I have made a list of 13 tips that can help make your website more successful. Most of them are simple but quite effective at making your site more user-friendly.

1. Make your site simple – With all of the bells and whistles available, too many people are trying to see how impressive they can make their websites. They may be attractive but unless your goal is to win a contest for best site, impressing people with glitter will not make sales.

2. Make sure your site loads quickly – You do not have much time to grab your customer’s attention. Make sure that you at least get a fair shot at grabbing his attention. If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance.

3. Don’t have too many items on one page – You do not want to confuse your visitors. You want to make sure that they understand the primary purpose of your site. Too many items on one page can make this difficult for some. Don’t take the chance. Make all of your pages simple.

4. Make sure every page links to home page – It is much easier for your visitors to navigate if all of your pages link back to the home page. You will not lose as many potential customers if you make your site easier to navigate.

5. Get your own domain name – Free servers are great for some things but trying to gain credibility in a business is not one of them. It is well worth the price to get your own domain.

6. Make sure your hosting service offers full support – You want your service to have CGI access and offer secure ordering. This is a place that you don’t want to go for cheap. Make sure your service offers the things you need before you choose and save a lot of headaches down the road.

7. Offer as many options for ordering as possible – The more options you provide for ordering, the fewer customers you will lose. You should have a secure order form on your site. Even offer the options to order by phone, fax and regular mail too.

8. Make sure you accept credit cards – If you don’t accept credit cards, you are making a huge mistake. The biggest percent of your customers will pay this way if the option is available. Don’t take the chance that they will choose another method if credit cards are not a possibility.

9. Offer free information on your site – You will want to offer some type of free material on your site. Free material such as courses are a very good way to build yourself as an expert in the eyes of your visitor. Free ebooks are another good thing to offer. Make sure these freebies are good solid information that can help your visitors.

10. Get your visitor’s e-mail address – You can accomplish this in quite a few different ways. Giving away the courses or e-books is one great way. You can publish a newsletter or ezine that your visitors can sign up for on your site.

11. Make sure to build your site with one purpose in mind – If you are trying to sell a product on your site, then sell that product. If you are just trying to get addresses and make the sale later, then make that your purpose when building your site.

12. Encourage feedback – Make your visitor feel like his opinion is important. Offer him the chance to provide you with feedback. Don’t be too proud to make changes if you start hearing some of the same things from your visitors.

13. Remember that you are building this site for your customers – This is not a site to fulfill some fantasy of yours. Remember the purpose of your site. Keep your customers wants and needs in your mind as you design it.

Your website is one of those things that will determine if you are a marketing success. Make sure that you make your website user friendly. Also make sure that you don’t lose sight of the purpose of your site. If your site does not come across direct to your visitor, you are going to lose many visitors before you can even make a pitch.

[FREE TEMPLATE] The Perfect Squeeze Page

Posted August 12th, 2011. Filed under Website Development

Do your e-mail capture pages typically convert at 56%?

Ryan Diess’ do all the time. Some a little less, and some a little more, but 50%+ is definitely common. And I’m about to join him…

The secret is in the template!

Ryan has tested, tweaked, gutted, and rebuilt his best converting squeeze page template at least 300 times.

Now it’s perfect. And he wants to walk you through it. Not only that, he wants to give you his full editable “perfect squeeze page” template for you to use with your own website.

He has used it to build his lists over 500,000 people strong and I hope that you will achieve the same levels of success using it on your own websites too.

With this download Ryan gives you full permission to use his templates on an unlimited number of websites. Your cost: $0.

I just want you to realize that in just the last week, you’ve been given the tools double, triple, or even quadruple your business as Ryan’s free gift to you.

Just imagine what being a member of his inner circle would mean for a business like yours and to your personal success.

You’ll get a chance two days from today!

Website Time Direct

I want you to check out this awesome new script called Website Time Direct.

What it does is that it will direct your site to whatever URL you specify at the specific time and date.

It is a great tool to use for updating your site, or you can use it to run a Monday special, or launch your product.

Make sure to watch the video on the sales page to explore how you can use this awesome script.

When a visitor (potential customer) comes to your site, you have precious little time to make a big enough impression to grab their attention and have them STAY. If you can keep them from bouncing to another site, your first obstacle has been avoided.

But then you have to keep them there! You have to keep them engaged long enough to take a look at what you have to offer. And then of course you eventually want them to BUY from you.

All of these things are part of the puzzle to making your website profitable. Your customer experience has to be a positive one, or you’re dead in the water.

What makes a website GOOD for a customer? Is it looks? Usability? Bells and whistles? Here are 8 ways you can make your website attractive enough to hold your visitors’ attention a little longer.

1. Add Video

Whether a video greeting or a full-blown video sales letter, I don’t know of a better way to update a tired old site than with video..

Unless you’re going for a full video sales letter, the rule is “Keep it short.” Videos, at the top of the page, should be no more than 120 seconds in length. Ideally less than 60 seconds.

Short videos are great for welcoming potential buyers to your site.

2. Add (or change) Color

Color is a tricky thing to get right. I don’t pretend to understand it all, but there are styles and trends in advertising colors that change from time to time.

It’s not as simple as it once was where headlines were navy blue or black and lines you wanted to draw attention to were crimson red. There’s a great book I have on my desk at all times. It’s called The Big Book of Color in Design. In it they explore color in a way that breaks it down into a feeling or feelings.

What I love about this book is when you flip to a section that matches a “feeling” you’re trying to portray, like soothing, technological, rich, etc. In each section you get numerous examples with exact colors in the exact combinations…with the hex numbers you can punch right into Photoshop!

3. Add some pictures

If you don’t have any graphics or photos to help your page “sell”, then look to the royalty-free websites. There are a ton of these sites that will sell you professional photos and graphics for what amounts to a dollar or two per piece.

The little known secret is that some of these sites have thousands of graphics you can not only use royalty free, but ones you can download and use “free” free!

That means your site can take a giant leap towards looking more attractive and professional for less than 10 bucks…or in some cases nothing!

4. Be mindful of the fold

Consider how valuable different parts of your page are to your bottom line. “Above the fold” is the part of your main page that readers see without having to scroll. This is your beachfront property…the most valuable spot you own. Make sure it contains something that will bring you the most return.

5. Always think about load time

You have only a few seconds to capture someone’s attention. You’ll never get anywhere if your page takes forever to load. Therefore…make sure you only use images when you need them to make the sale, and always compress them to make the page load much faster. Also…make sure to use an outside host for all videos you have on your pages.

If you do that and still have slow loading pages, consider firing your web host and finding someone who can deliver the speed you need to convert browsers into buyers.

6. Kick your ads to the curb

It still blows my mind to see people who claim they’re trying to sell something on their website, but they’re still putting external ads on their page. You ask them why and they all say, “It brings in some money…” Well…how much really?

Truth is: most of those Adsense type ads on websites bring in pennies. But just by having them you’re losing so much credibility with buyers I’d bet dollars to donuts you forfeit the equivalent to a year of Adsense revenue, every month just by having those ads on your page. Get rid of them…accept the fact that you don’t need the additional $22 you get each month from them, and begin marketing like a professional.

7. Change to buttons!

Nope…I’m not saying you should get all Amish with your site…I’m talking about changing your “buy now” and “add to cart” hyperlinks into graphic buttons. There are many ways to go with your button choices…but in my opinion, there’s none better than “The Belcher Button”.

This is a button developed by marketer Perry Belcher. It is “the most tested buy button in Internet history…” You can download it (and use it FREE) from BelcherButton.com.

Perry claims to have increased sales up to 320% just by switching to this button. And I have to say it’s always worked well for me.

8. Check yourself out in a virtual mirror

Okay…a little play on words, sure…But what I’m really saying here is make sure to check your website to see how it looks and works on a myriad of browsers.

Not every single one of your potential buyers uses Internet Explorer. Be sure to (at least) check out your site on Firefox, Opera and Chrome. Or…just go to Browsershots.org and look at your site on every browser you could imagine.

Well…there you have it, Stompers…8 ways to update your site’s usability.

Extracted from StomperNet SEO Intelligence Report, July 8, 2011.

Today, I will show you a simple technique you can use to make the Google love your website.

This technique will also help your website get indexed and ranked faster in the search engines.

The technique is sitemap submission.

Very few marketers have sitemaps on their websites, and even fewer marketers submit their sitemaps to Google and other search engines like Yahoo and Bing.

Sp what is a sitemap and why should you have one?

A sitemap is a map to the layout of your website.

They are very useful because they:

1) Make the search engine bots/spiders job easier.
2) Get your pages indexed faster.
3) Help your users find the content they want on your site.

There are 2 types of sitemaps:

1) HTML sitemaps for human viewers of your website.
2) XML sitemaps for the search engines.

This is how you generate your sitemap and submit it to the search engines.

STEP 1: Generate your sitemap:

Go to http://www.xml-sitemaps.com
Enter your website address.
Click the start button (this will generate your sitemap).
Download these 2 sitemaps: uncompressed XML sitemap and HTML sitemap
Upload both of these sitemaps to your server.

So if your site is www.yourwebsite.com and you upload both sitemaps, they will look like this:

yourwebsite.com/sitemap.xml
yourwebsite.com/sitemap.html

For the HTML version of the sitemap, link to it at the bottom of your website with “sitemap” as the anchor text.

For the XML version of the sitemap, you need to submit it to the search engines, which brings us to step 2.

STEP 2: Submit your sitemap

Submit to Google:

Create a Google Webmasters account at http://www.google.com/webmasters
Submit your website by following the simple instructions.
Submit your XML sitemap by following the simple instructions.

Submit to Yahoo:

Create a Yahoo! Site Explorer account at http://www.siteexplorer.search.yahoo.com
Submit your website by following the simple instructions.
Submit your XML sitemap by following the simple instructions.

Submit to Bing:

Create your Bing Webmaster Tools account at http://www.bing.com/toolbox/webmaster
Submit your website by following the simple instructions.
Submit your XML sitemap by following the simple instructions.

For all the search engines (Google, Yahoo, Bing), re-generate and re-submit your sitemap every time you make significant changes to your website.

There you have it, a simple way to get the search engines to love your website, and get you indexed and ranked faster!

Wanna Build Your Own Squeeze Pages?

Posted March 18th, 2011. Filed under Website Development

Squeeze Page Step By StepFinally, a step-by-step tutorial to build 10 different squeeze page designs…all by yourself!

With the “Copy & Paste” method, you can create a full blown squeeze page like a professional in less than 15 minutes.

Warning: No HTML & CSS knowledge is required!

With the Squeeze Page Step By Step tutorials, you’ll learn the web designing tricks that you can use to build your sales pages, bonus pages and “thank you” pages etc.

Rush over here to find out more.