For years the debate has raged over which type of site you should build: mini-sites or authority sites. Yet Google seems to have come up with a deciding factor that could end the debate once and for all. It seems that mini-sites no longer enjoy the favor with Google they once had. In the last few algorithm changes, though, the larger content rich sites seemed to have gained favor over the mini-sites. This is Google’s way of working towards offering their users better search results. Despite this, a mini-site still has its place in your marketing efforts.

Each type of website, authority and mini, give you a range of options unique to each one. There can be some overlap with the main difference being a matter of scale.

If you wanted to target a broad range of products within a particular market, then you can accomplish that quite easily with a large authority site. If you’re content to focus on a single product within this market, then a mini-site would be all you need. Therefore, the strategy you pick has to be based on what you want to sell, and to what portion of the market. Deciding between authority and mini-sites can be explored from several angles. It is possible to have 10 mini-sites along with one rather large authority site. How would you go about driving traffic to each site? Each of the 10 mini-sites will require you to duplicate your effort for driving traffic. Your authority site will also require traffic driving efforts on your part. However, authority sites allow you to leverage your time better. You’ll find that larger sites have a unique value known as the ‘stickiness’ value. Since the content on mini-sites is so limited, it is difficult to make them very ‘sticky’.

Authority sites can also be used to quickly build credibility. Large websites that are filled with helpful information are more authoritative to visitors. The larger sites simply invite the assumption of authority from many people. This alone will establish credibility for some people. This would be a rare exception to the rule for mini-sites. That doesn’t mean it never happens only that it happens rarely. The option of building an authority site or a mini-site is something that is determined by the way Google ranks sites in search results. Mini-sites still offer plenty of benefits, but you may find it a little more time-consuming trying to drive traffic to them. Mini-sites definitely have their place within any well thought-out marketing plan. However, there are plenty more benefits to be had for creating a larger site as far as organic traffic goes.

Whether you are looking for money-making ideas, or a second income or just fast easy money, you owe it to yourself to take a look at info-products with Master Resale Rights or Private Label Rights. Below are the top reasons PLR/MRR is a viable web business solution, and why it needs to be something every web marketer should take into consideration.

1. You don’t have to make up any content.

To be sure, it is better to rewrite PLR content such that potential customers can’t get a hint that there’s an earlier version before. But the fact that content is already produced means that you don’t have to write from scratch and you can start selling it straight away.

Please note: Nearly every resale rights packages provide you free control over pricing; nonetheless, some packages have a minimum package price. This is needed so as not to undervalue the package itself. As a business owner, it is vital to have a competitive price, but you do not want to make the price so low that it makes the package appear worthless. Placing minimum prices puts the package value high so it does not become “just another rubbish e-book with resale rights”. It is wise to adhere to the pricing set by the original content authors.

2. The PLR/MRR products can be repackaged.

By combining 2 or more e-books together one can produce a totally new resale rights package that is exclusive for you and your site. By making your packages unique, you create the advantage over other sites which offer similar stuffs. For that reason, the consumers are more likely to buy from you than from others offering the same stuff.

3. Online payment systems are automated.

In an info-product business, there are no physical items to deliver or store. All is done online – the products are stored online and can be sent via e-mail or downloaded from the website. This allows you to have more time for other things.

4. Pre-made sales page is already done.

A majority of PLR/MRR e-books and software have a pre-made sales page. This alone could save you tons of time. Copywriting takes time to master, but almost all resale rights packages have already made a sales page available for you. Most of the sales pages are written by professionals and are written well. For this reason, nearly all sales pages do not allow much changes and won’t give the option of editing the sales page to your liking if you feel it needs some changes.

5. 100% profits!

Unlike affiliate programs where you get only a percentage of each sale, with PLR/MRR you get to keep all of your profits. With the same amount of marketing effort, why join an affiliate program that offers only 30% commissions, when you can have 100% of all profits with PLR/MRR?

Indeed, PLR/MRR is a money-spinning business solution for any online business, and it can be a priceless addition to any existing site looking to branch out. With billions of dollars in annual sales for e-books, software and information products, there is no easier way to make money than this.

Have you started making money with a blog yet? If so, would you like to make more?

Then read on to discover 10 tips for selling more products, affiliate offers and other items on your blog…

1) Create clever post titles. People don’t come to your blog to read advertisements. Instead, they come to read good content. And their first clue as to whether the content is good is based solely on the titles of your blog posts. That’s why you need to create interesting, benefit-driven post titles.

Example #1: Here’s an example of a ho-hum title: “Dog Training Tips”

Example #2: Now here’s an example of a title that will get people reading your posts: “10 Surefire Dog Training Tips That Will Have You Firing Your Dog Trainer!”

2) Optimize your content for the search engines. Your blog won’t put a dime in your pocket if no one reads your content and sees your ads. That’s why you should seek to optimize your content to pull in traffic from the search engines. You do this by finding out what keywords your market is already searching for in Google, and then including these keywords in your articles two or three times per 100 words of text.

3) Weave product recommendations into your content. Your ads shouldn’t be confined to your blog’s sidebar—you can also put them directly into your content.

4) Post regularly, such as twice per week. Doing so makes your blog “sticky”. It also gives your readers a reason to keep coming back and again and again, which gives you another chance to sell them something.

5) Create regular weekly features. This is another way to get your visitors to return on a regular basis.

Example: You can create a feature called “Friday’s Super Tip” where you post your very best niche-related tip every week.

6) Make use of your blog sidebar. You can post text ads, banner ads and other graphics, links to your best blog posts and a newsletter subscription form in your sidebar.

7) Rotate products on your blog. Doing so keeps your blog fresh. But it also gives you a chance to track and test your offers to see which ones put the most money in your pocket

8) Use pictures. You can post relevant pictures in your articles as well as your sidebar, which will work to draw people’s eyes to your content and ads. You can get these photos for as little as $1 each at stock photo sites.

9) Encourage people to subscribe to your RSS feed. People who are subscribed are more likely to become a regular reader of your blog.

Don’t just rely on people subscribing to your RSS feed, however…

10) Get people on your newsletter list. One way to do this is to password-protect some of your best posts, and then offer access to these posts only to those who’ve subscribed to your newsletter list.