Conversion Prophet

How would you like to have a software that measures conversion rates in terms of visitors’ attention, interest and desire after 24 hours of tracking?

Conversion Prophet uses a pre-tracking algorithm to predict the conversion rate of anything including any existing web page, keywords and affiliate programs so you know what works and what doesn’t right from the start.

Conversion Prophet allows you to accurately pinpoint the most profitable ads, affiliate programs, keywords, salesletter elements, and ANYTHING online in the quickest way possible that you almost immediately know where the money is!

With Conversion Prophet you will:

1. Discover the best converting affiliate program almost instantly in matter of few visitors and make instant profits with it!

2. Pinpoint the exact “profit-guaranteed” keywords that give you the most profits and customers, while knowing exactly which keywords are total losers that you should stop using,

3. Maximize your salesletter conversion rate immediately WITHOUT buying expensive traffic or doing any hard work…because you will know which headline, price, graphics, fonts will give you the most sales.

4. Dominate any niche you choose. You will be able to find out the conversion rate of your competitor’s website! You don’t think that will give you an advantage over your competitors?

Watch the explanatory video and raise your eyebrows.

I recently listened to the CD of a talk given by Joseph Sugarman, founder of JS&A and widely recognized as one of the greatest mail order marketers of all time.

JS&A is the company that sells those Blue Blocker sunglasses you see advertised on TV and in magazines.

The glasses really work, by the way. Put a pair on, and everything blue is converted to a shade of gray.

Anyway, during the talk, Mr. Sugarman mentioned that he often tested three or four different ads for the same product…and in some cases as many as 10 different versions!

“Typically, nine of the ads would fail but one would work spectacularly well,” said Mr. Sugarman, “The profits from that one ad would more than cover the losses from the other nine.”

Do you do that…create multiple ads and then test them to see which works best?

Or do you—like most businesses—create and just deploy that one ad…or one postcard…or one e-mail…or one sales letter or direct mail package without ever thinking of testing it?

If so, you are significantly reducing your odds of getting a winning promotion…

The reason is that not all promotions work. In fact, most don’t.

Say one out of four promotions is a winner. And that’s being optimistic.

Jerry Huntsinger, a well-known copywriter in fundraising, once told me “9 out of 10 of the things I do don’t work”.

And in his speech, Joseph Sugarman reported similar results…sometimes having to write and test 10 ads to get one winner.

But let’s stick with the “one winner out of every four tests” figure for now.

Based on those odds, if you run just one ad, or mail just one version of a sales letter, your chances of hitting a winner are only one out of four…and the odds are 75% that your marketing effort will bomb.

What commonly happens is that a business decides to ‘try’ direct mail…sends out a poorly written, amateurish letter or postcard…and when they get no response, they proclaim that “direct mail doesn’t work”.

Sure it doesn’t…tell that to Nightingale-Conant…or Boardroom…or Publishers Clearinghouse…or Day Timer.

On the other hand, if you create and test four different ads or letter versions, the odds are in your favor that at least one will work and be profitable for you.

My rule of thumb for improving direct marketing results is: Look at what the big players—the successful direct marketers—are doing. And do what they do.

And the one thing every successful direct marketer has in common is…they test. A lot.

What do they test?

Headlines…outer envelopes…direct mail formats…copy approaches…sales appeals…mailing lists…prices…offers…guarantees…terms…anything with the potential to generate a big lift in response rates. Or even a small one, for that matter.

Does all this testing make sense?

On one such test, a marketer increased response to an e-mail marketing message by 50%…just by changing the subject line.

In another test, a software company increased orders from a direct mail package tenfold…simply by varying the wording of the offer.

And a computer school doubled the response rate to its newspaper advertising when they added the offer of a free career booklet.

Does all this testing make sense?

You bet it does!

Imagine…just by changing a few words on a piece of paper or a computer screen, you can double your sales…revenues…and profits.

If there’s another area of business that gives you that kind of leverage, I’d like to hear about it.

One other point…

In direct marketing, no one can predict with any degree of certainty which ad or mailing is going to work.

You only learn what works by testing and keeping track of the results.

You may have your subjective opinions about what you like and don’t like in advertising…we all do…

But in direct marketing, you simply can’t argue with results.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Several months ago, you were sent an email about the difference between marketing and advertising. Hopefully you took that message to heart. After all, one of the greatest benefits of marketing is the ability to measure your efforts. And for a business owner, this is a valuable ability.

You see, when you measure your marketing efforts and then take the time to make the appropriate changes, you are going to see the results in the increased number of sales.

So how can you measure your marketing efforts? Well, good tracking and measuring is going to take a combination of Internet know-how and automated, marketing systems. But, between the two, you can easily track and measure:

* Lead sources
* Email open rates
* Email opt-in rates
* Email links
* User interactions
* Promotion responses
* And, of course your resulting sales!

When you are able to SEE what is working, your marketing will become more specific, targeted, and successful. Even with a stellar marketing campaign, there is always room for improvement. Measuring your results gives you the chance to keep getting better, and bring in more and more sales.

When uncertainty rules, marketing campaigns are nothing more than a shot in the dark! With the ability to measure, track, and tweak, you can become a marketing powerhouse and start adding more money to your bank account!

Clate Mask is the CEO of Infusionsoft.

43 Split Test 2.0

One of the hardest parts of running a successful blog or site is figuring out how to effectively monetize it.

Relatively speaking, keyword research and content creation are the easy bits. Working out how you’re going to turn your visitors into cold, hard cash is much more difficult.

Indeed, if you’re a member of one of the various Internet Marketing forums around you’re no doubt well aware of how many questions of this nature there are each week.

So what’s the solution?

Well the bad news is that there is no “one size fits all” answer to the question. Differences such as your page layout, the niche you are in, the affiliate programs available to you and the number of visitors you get can all impact the best monetization strategy for you.

Typically the process of split-testing is a long and boring one involving constantly tweaking your words in the copywriting, the placement of ads on your website (even the type of ads), the design of your “call to action” area, the overall layout, font and colour schemes etc., just to name a few. Profitable, but not fun.

However I’m excited to say that a split-testing specialist has done all that for you and he is going to reveal his latest set of results. Would you cut short your time testing your site’s performance and get immediate access to results already known? Check out the details of 43 Split Test 2.0.

Tracking Your Way To Profits

Most people would probably hate hearing about testing and tracking since it is not perceived to have an impact on sales. Part of the responsibility also has to do with a lack of clear instructions or a proven tracking system or ineffective scripts.

Today, Mike Paetzold, that old bald guy, has released an all-inclusive guide to setting up your tracking system, titled “Tracking Your Way To Profits“.

Inside this free e-book you will discover…

* How to test your paid advertising, so you can save thousands of dollars and not waste your money on what does not work!

* Generate more profits and constantly improve your results with less effort on your part.

* How to steadily increase the number of subscribers you receive from each traffic source adding more profits to your bottom line each week

* Generate more profits and constantly improve your results with less effort on your part.

* How a few easy steps you can take your internet marketing to the next level and finally give you the chance to become filthy rich on the Internet.

Mike makes it easy. He sends you to one of the web’s premier tracking services, and provides full instructions on how to manage your advertising campaigns. No guesswork! He explains it all.

StatsJunky

StatsJunky is a revolutionary new tool for marketers helping them keep track of all the stats related to running their business. Imagine being able to view the performances of all affiliate programs, merchant campaigns, PPC campaigns, and more from one secure login.

The strength of this tool is it helps you to quickly review what your clickthrough rates, impressions and conversion look like so you can determine which programs are doing better than others.

If that sounds like anything you might be interested in, it’s just the TIP of the iceberg. Grab a 30-day trial to discover the “ins and outs” of the StatsJunky software.

Xtreme Conversions 

As an Internet Marketer, do you know:

* Which keyword does a buyer type in when they’re ready to buy?

* Which keyword will convert to a sale?

* Which keywords make money and which burn holes in your pocket?

This has always been the biggest challenge…and the biggest difference that separates the super affiliates from those who were happy to break even.

You can now take the guesswork out of your AdWords marketing campaigns. No longer do you have to “grope in the dark” or bet on a keyword to make you profits, because this time you’ll know FOR SURE what keywords actually bring you the profits!

A software called Xtreme Conversions analyzes your campaigns to find converting keywords quickly, and save lots of money and time as a result. All you have to do is to put a piece of generated tracking code on your landing page and the tracking ID of your affiliate link (regardless of whether it’s CJ, ClickBank, Linkshare, Azoogle, Amazon, MaxBounty etc.) into the software and the software will do the rest.

If the landing page is not yours, and you are promoting a product as an affiliate, you should consider contacting a publisher and asking to put the code on the page. Usually if you write a nice e-mail, publishers do that for their affiliates.

You don’t have to change the way you deal with AdWords thus far!

After a while Xtreme Conversions shows up the keywords that are making you money, and by spending more time on those keywords you will be able to optimize your campaigns for best results.

My brief description of how it does its job may not do justice. Nonetheless Xtreme Conversions is very user-friendly and you don’t need any special skills to use the software. It gives you regular instructions on your screen and updates on what is happening too. The complete package includes video tutorials on how to go about operating it.

The software is widely used all over the world by professional AdWords advertisers, who are enjoying the amazing features of Xtreme Conversions.

So if you don’t want to waste your money on useless keywords, you should consider using Xtreme Conversions to find the ones that will make you success.

Rich Schefren’s Strategic Profits ‘Live’ Event is currently ongoing. Mike Filsaime relates to a time when he was a copywriting newbie and asked copywriting legend Gary Halbert what’s the key thing to test on a sales page.

And Gary being Gary gave Mike a verbal tornado treatment, but you will know what to test. Watch the short video below.

Site Super Tracker 

If you were in a sharp-shooting contest, would you rather be given a large supply of ammunition in a dark room, or a single loaded gun in a room that was brightly lit?

That’s not a tough decision, is it? You want to be in the room where you can see the target, NOT a room where the target is invisible. You’re far more likely to hit the target with just a few bullets in a well-lit room than you are to hit the target in a dark room, even if you have a lot of ammunition.

Well the target, or goal, of your website is to make money. Your ammunition is the time and money you put into making that website profitable. If you’re not analyzing the traffic your website is getting, then you’re taking “shots in the dark” with your limited resources.

Find out how you can “turn on the lights” and start seeing EXACTLY where you need to be focusing your advertising and search engine optimization efforts by taking a peek at Jonathan Leger’s latest creation, Site Super Tracker.

In the name of testing and tracking, this comprehensive software records statistics for ANY page and ANY site, be it a salesletter, or a squeeze page, or membership site, etc.

It’s equally important to know where your traffic is coming from for these sites as well. SST will tell you what links are being clicked on your pages, and will generate heat maps to show you which sections of your pages are most popular with your visitors.

See a fully-functional online demo of SST or take a video walk-through.

Tracking Aweber stats with Google Analytics.

Posted September 7th, 2007. Filed under Testing And Tracking

Thousands of website owners certainly know the the power of e-mail marketing. What many of them don’t know is that they can integrate their e-mail marketing campaigns into Google Analytics. If they did, they’d be excited about the potential of tracking how the traffic they receive from e-mail compares to the rest of the the numbers they’re used to looking at.

Read Aweber’s exclusive article on integrating their autoresponder service with Google Analytics.