<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Internet Mastery Center Blog &#187; Testing And Tracking</title>
	<atom:link href="http://www.internetmasterycenter.com/blog/category/testing-and-tracking/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.internetmasterycenter.com/blog</link>
	<description>Create Your Online Profits With The RIGHT Products, Environment And Mindset!</description>
	<lastBuildDate>Fri, 10 Feb 2012 07:36:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Grab your latest A/B split-testing tool for FREE!</title>
		<link>http://www.internetmasterycenter.com/blog/2012/01/05/grab-your-latest-ab-split-testing-tool-for-free/</link>
		<comments>http://www.internetmasterycenter.com/blog/2012/01/05/grab-your-latest-ab-split-testing-tool-for-free/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 09:20:33 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[A/B split-testing tool]]></category>
		<category><![CDATA[heist it]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=7684</guid>
		<description><![CDATA[Grab Visual Website Optimizer, the world&#8217;s easiest A/B split-testing tool, for FREE and easily save thousands on the best online business software and services when you join Heist It!]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2012%2F01%2F05%2Fgrab-your-latest-ab-split-testing-tool-for-free%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2012%2F01%2F05%2Fgrab-your-latest-ab-split-testing-tool-for-free%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>Grab Visual Website Optimizer, the world&#8217;s easiest A/B split-testing tool, for FREE and easily save thousands on the best online business software and services when you join <a href="http://www.internetmasterycenter.com/products/heist-it.html">Heist It</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2012/01/05/grab-your-latest-ab-split-testing-tool-for-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introduction to ClickTale web analytics service</title>
		<link>http://www.internetmasterycenter.com/blog/2011/10/25/introduction-to-clicktale-web-analytics-service/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/10/25/introduction-to-clicktale-web-analytics-service/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 10:34:48 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[ClickTale web analytics]]></category>
		<category><![CDATA[conversion rates]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=7250</guid>
		<description><![CDATA[Are you looking for a web analytics service that features heatmapping? You got one at ClickTale. Heatmaps monitor which parts or pages your audience clicks on the most. This could play a major role in determining the placement of your ads or &#8220;call to action&#8221; area. ClickTale offers a variety of heatmapping techniques, going as [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F10%2F25%2Fintroduction-to-clicktale-web-analytics-service%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F10%2F25%2Fintroduction-to-clicktale-web-analytics-service%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>Are you looking for a web analytics service that features heatmapping? You got one at <a href="http://www.clicktale.com/?a_aid=b0e45816&amp;a_bid=91037cfe">ClickTale</a>. Heatmaps monitor which parts or pages your audience clicks on the most. This could play a major role in determining the placement of your ads or &#8220;call to action&#8221; area.</p>
<p>ClickTale offers a variety of heatmapping techniques, going as far as presenting data about how far a user scrolls down a website and which pages get the most attention. Clickstream tracking is also a great feature that lets you see the clicking flows of users. This helps marketers determine where users drop off on their way to conversions. This allows for the identification and calibration of weak pages.</p>
<p>ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual reports. This is essential for understanding your customers’ online behavior and increasing conversion rates.</p>
<p>Click <a href="http://www.clicktale.com/?a_aid=b0e45816&amp;a_bid=91037cfe">here</a> to see how ClickTale, trusted by more than 60,000 companies, can benefit your needs.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/10/25/introduction-to-clicktale-web-analytics-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weird split test doubles profit?  [RESULTS INCLUDED]</title>
		<link>http://www.internetmasterycenter.com/blog/2011/08/09/weird-split-test-doubles-profit-results-included/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/08/09/weird-split-test-doubles-profit-results-included/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 04:14:04 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[bottom line]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[enormous effect]]></category>
		<category><![CDATA[mastermind]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[profit results]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[proposal]]></category>
		<category><![CDATA[ryan deiss]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[tactic]]></category>
		<category><![CDATA[test results]]></category>
		<category><![CDATA[ups]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6810</guid>
		<description><![CDATA[Everybody knows Ryan Deiss runs A LOT of split-tests, and in the past he&#8217;s reported a good deal of these test results to his subscribers and even let some friends (like me) send them out to our lists too&#8230; BUT, he&#8217;s held some really good ones back too&#8230; Ryan&#8217;s reserved his BEST tests and result [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F08%2F09%2Fweird-split-test-doubles-profit-results-included%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F08%2F09%2Fweird-split-test-doubles-profit-results-included%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>Everybody knows Ryan Deiss runs A LOT of split-tests, and in the past he&#8217;s reported a good deal of these test results to his subscribers and even let some friends (like me) send them out to our lists too&#8230;</p>
<p>BUT, he&#8217;s held some really good ones back too&#8230;</p>
<p>Ryan&#8217;s reserved his BEST tests and result just for his $25,000/yr mastermind members, and this (until now) was meant for them&#8230;</p>
<p>This test is one that, so far, he&#8217;s only shared with them.</p>
<p>Why?</p>
<p>Because it instantly doubled his profits on every offer every time he tried it without fail, that&#8217;s why.</p>
<p>&#8230;and it&#8217;s so simple, you can implement it in less than 60 seconds.</p>
<p>So what is it?</p>
<p>Ryan calls it &#8220;compound pricing&#8221;, and you&#8217;ve probably seen it but had no idea its enormous effect the my bottom line.</p>
<p>Ryan made a private video just for you that shows exactly how the simple yet powerful pricing tactic makes him more money than all the copywriting tweaks, bonus offers, proposal follow-ups he could do a year.</p>
<p>Watch this <a href="https://touchstone.infusionsoft.com/go/penigma/a963">free video</a> and instantly profit from this jackpot strategy.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/08/09/weird-split-test-doubles-profit-results-included/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analytics Tool Review: GetClicky</title>
		<link>http://www.internetmasterycenter.com/blog/2011/05/24/analytics-tool-review-getclicky/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/05/24/analytics-tool-review-getclicky/#comments</comments>
		<pubDate>Tue, 24 May 2011 04:43:06 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[blasts]]></category>
		<category><![CDATA[comprehensible manner]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[e mail]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet marketer]]></category>
		<category><![CDATA[internet marketers]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[multivariate tests]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[real time data]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[tally]]></category>
		<category><![CDATA[time analytics]]></category>
		<category><![CDATA[top choice]]></category>
		<category><![CDATA[traffic sources]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[unique visits]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6382</guid>
		<description><![CDATA[An analytics tool is a fundamental part of an Internet marketer’s life. Through monitoring visits, traffic sources, bounce rates and conversions, a good analytics tool helps a you get an idea of how well you’re performing and how you should adjust your strategies. It also helps a marketer gauge results when you’re conducting split or [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F24%2Fanalytics-tool-review-getclicky%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F24%2Fanalytics-tool-review-getclicky%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>An analytics tool is a fundamental part of an Internet marketer’s life. Through monitoring visits, traffic sources, bounce rates and conversions, a good analytics tool helps a you get an idea of how well you’re performing and how you should adjust your strategies. It also helps a marketer gauge results when you’re conducting split or multivariate tests.</p>
<p>One popular analytics tool is <a href="http://getclicky.com/9558">GetClicky</a> and in this review, I’ll be talking about why it’s a top choice for most Internet marketers. What I like about it:</p>
<p><b>1) Presentation</b> – GetClicky’s interface includes a dashboard that shows you reports on visits, actions made by visitors, time spent on site and bounce rates. GetClicky presents these figures in a comprehensible manner and if that’s not enough, it allows you to customize which reports you want to see on your dashboard.</p>
<p><b>2) Real-Time Data</b> – Real-time analytics data is helpful in that it gives you the opportunity to change certain components in your web page or blog post depending on the data you get.</p>
<p>Here’s an example: if you’re in the middle of a launch and you see your landing page is getting attention only from your e-mail blasts, you may want to shift your focus to social networking sites such as Facebook or Twitter. By putting a Facebook ‘Like’ Button or a ‘Tweet This’ button on your landing page, you could easily spread the news about the new product you’re launching. Without GetClicky’s quick result tally, you could miss out on areas of opportunity and just find out about it when it’s too late.</p>
<p><b>3) Reporting Features</b> – As mentioned earlier, GetClicky shows you reports on visits, actions and bounce rates. What makes this more fascinating is that you’re able to expand on your visits and action reports. For visits, you get to check how many unique visits and new visitors you have. For the Actions reports, you can find information about page views, downloads, outbound links, clicks and video. GetClicky tells you what’s going on, who’s visiting your site and what they do in it too.</p>
<p>GetClicky also shows you where traffic has been coming from. You can trace the visit geographically and you can find out which website linking to you referred the traffic. Lastly, it can show which pages in your site are common entry points for users. This will allow you to determine the factors that make a page a crowd-drawer.</p>
<p><b>4) Twitter Search</b> – GetClicky can literally tell you how popular you are on Twitter. This is a helpful feature because it can track down search queries, retweets and mentions in Twitter that involves your website. With it, you can easily gauge how well you’re performing in this social media hotspot.</p>
<p><b>5) Application Programming Interface</b> – GetClicky allows you to integrate your tracking data with other applications you might want to use. This is useful, say, if you want to create a custom widget for your WordPress site that shows data from GetClicky.</p>
<p><b>6) Visitor Espionage</b> – GetClicky’s super-cool feature called &#8220;Spy&#8221; allows you to snoop in to whoever’s visiting your site. It tells you what they click most and which pages they visit most of the time. This is an awesome feature if you want to find out what component in your website catches the attention of your visitors. Also, it’s a great tool for finding out where you want to place ads or affiliate links.</p>
<p><b>7) Mobile Phone Feature</b> – If you’re on the road and you want to be constantly checking on your real-time tracking data, don’t fret. GetClicky has a mobile phone version of its interface and you can access the GetClicky website and your account from there.</p>
<p><b>The Take</b></p>
<p>With real-time data and a user-friendly interface, <a href="http://getclicky.com/9558">GetClicky</a> gives Internet marketers the opportunity to gauge their website’s success without delay. While it’s true that most of its features are inherent in other analytics tools, it’s the extras like real-time data and Twitter Analytics that make it unique enough to stand as a must-have. Overall, I would recommend it to anyone who’s serious about measuring success and improving their business based on accurate, credible data.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/05/24/analytics-tool-review-getclicky/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Essential Tips on Using Your Analytics Service by Andy Jenkins</title>
		<link>http://www.internetmasterycenter.com/blog/2011/05/23/essential-tips-on-using-your-analytics-service-by-andy-jenkins/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/05/23/essential-tips-on-using-your-analytics-service-by-andy-jenkins/#comments</comments>
		<pubDate>Mon, 23 May 2011 04:30:57 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[andy jenkins]]></category>
		<category><![CDATA[business websites]]></category>
		<category><![CDATA[capability]]></category>
		<category><![CDATA[formatting]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guis]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[internet marketers]]></category>
		<category><![CDATA[manageable format]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[traffic activity]]></category>
		<category><![CDATA[variables]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6380</guid>
		<description><![CDATA[An analytics service provides data on a website&#8217;s traffic activity and its sources. Notable analytics services include Google Analytics, GetClicky and Chartbeat. These services give Internet marketers an overview of how their website is performing traffic-wise, which also means giving them some insight as to which variables or pages work well and which ones perform [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F23%2Fessential-tips-on-using-your-analytics-service-by-andy-jenkins%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F23%2Fessential-tips-on-using-your-analytics-service-by-andy-jenkins%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>An analytics service provides data on a website&#8217;s traffic activity and its sources. Notable analytics services include <a href="http://www.google.com/analytics">Google Analytics</a>, <a href="http://getclicky.com/9558">GetClicky</a> and <a href="http://www.chartbeat.com">Chartbeat</a>. These services give Internet marketers an overview of how their website is performing traffic-wise, which also means giving them some insight as to which variables or pages work well and which ones perform poorly.</p>
<p>That said, here are a few tips to remember when using your Analytics Service:</p>
<p><b>1) Scrutinize the Data</b> &#8211; When inspecting your data, pay attention to the pages that people visit the most. Take note too, of the times when they visit. For example, notice how visits drop during a holiday for business websites, and how visits soar for a website that specializes on a specific holiday. This helps you establish what is normal and unusual flows of traffic to your site depending on the time.</p>
<p>There are reasons why people visit your website more at certain days and times, so try to uncover these reasons by looking at the data your analytics service provides.</p>
<p><b>2) Transmute the Data</b> &#8211; While some analytics services already provide GUIs that can render your analytics data in a simple and manageable format, try to simplify it some more and format it in the way that&#8217;s responsive to your goals.</p>
<p>An example would be having an Excel file that shows the number of visitors to a certain site that actually make a purchase instead of just the number of visits. Google Analytics, for instance, has the capability to create custom reports according to the user&#8217;s preferences.</p>
<p><b>3) Do something about the data</b> &#8211; Develop a strategy with the kind of data that&#8217;s been presented to you. Don&#8217;t just base one page&#8217;s content and formatting on a page that performs best over all. Find out what factors make that page perform better than all the others and from there generate a strategy that you can apply for all the pages. Factors that attract traffic to a page include a strong ranking on search engines, easy navigation paths from the home page, links coming from external sites, etc. If you can determine what makes a page tick, you have a great chance of being able to replicate that success.</p>
<p><b>4) Base Success on Goals, not Analytics Reports</b> &#8211; Use your goals as a basis to determine whether or not you&#8217;ve done well in your campaign and not the data that your analytics service gives you. A lot of Internet marketers think that higher traffic rates indicate success. This is only partly true if you want to monetize the traffic your site gets. More than traffic, it&#8217;s conversions and overall ROI that determine the true success level of a website.</p>
<p>Base your success on actual sales, opt-ins or whatever it is that is considered a conversion or a desired action from a user. In the end, this is what got you in the business anyway.</p>
<p><b>5) Compare data from tests</b> &#8211; If you&#8217;ve been doing some market testing like every real Internet marketer should, the next step would be to see if your test data is consistent with actual traffic. For instance, if you&#8217;ve split-tested two versions of an ad and settled for one of them, see if your traffic and conversions really have improved with its use. If not, identify where the disconnect is and calibrate to get maximum results.</p>
<p>For more information on A/B split testing and other facets of Internet marketing, visit <a href="http://www.AndyJenkinsBlog.com">Andy Jenkins Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/05/23/essential-tips-on-using-your-analytics-service-by-andy-jenkins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure Your Marketing Success</title>
		<link>http://www.internetmasterycenter.com/blog/2011/05/18/measure-your-marketing-success/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/05/18/measure-your-marketing-success/#comments</comments>
		<pubDate>Wed, 18 May 2011 07:31:34 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[autoresponder services]]></category>
		<category><![CDATA[budget requirements]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[subject lines]]></category>
		<category><![CDATA[unique visitors]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6346</guid>
		<description><![CDATA[In the world of marketing, there is always room for improvement. Tracking and measuring your marketing practices will give you a clear picture of what you should and should not continue to do in the future. But without data, you have no idea where to start. Here are a few tools that will enable you [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F18%2Fmeasure-your-marketing-success%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F18%2Fmeasure-your-marketing-success%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>In the world of marketing, there is always room for improvement. Tracking and measuring your marketing practices will give you a clear picture of what you should and should not continue to do in the future. But without data, you have no idea where to start. Here are a few tools that will enable you to collect and analyze your marketing results.</p>
<p><img src="https://infusionmedia.s3.amazonaws.com/email/insight/2011/email11-analytics.jpg" alt="Google Analytics" align="right" /><strong>Google Analytics</strong></p>
<p>One of the first tools you can leverage is Google Analytics. You&#8217;ll be able to track everything from unique visitors to time-on-site to pay-per-click ad success. Plus, you&#8217;ll be able to tell which referral sites (including your own landing pages) are getting the most results. This data will help you analyze campaign strategy and budget requirements.</p>
<p><strong>E-Mail Tracking</strong></p>
<p>Another area in which you&#8217;ll want to track data is e-mail marketing. How many people open your e-mails? Which subject lines work the best? Which e-mails convert to sales? This should all be tracked using an internal tracking feature that is available in most autoresponder services. A recommended external tracking service is <a href="http://www.trackyourlinks.com">Track Your Links</a>. As you track and tweak your e-mail practices, you&#8217;ll see your conversion skyrocket.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/05/18/measure-your-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential Tips On A/B Split Testing by Andy Jenkins</title>
		<link>http://www.internetmasterycenter.com/blog/2011/05/12/essential-tips-on-ab-split-testing-by-andy-jenkins/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/05/12/essential-tips-on-ab-split-testing-by-andy-jenkins/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:37:55 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[andy jenkins]]></category>
		<category><![CDATA[conclusions]]></category>
		<category><![CDATA[conclusive proof]]></category>
		<category><![CDATA[control group]]></category>
		<category><![CDATA[email marketing campaign]]></category>
		<category><![CDATA[guinea pig]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[minor differences]]></category>
		<category><![CDATA[preference]]></category>
		<category><![CDATA[respondents]]></category>
		<category><![CDATA[response rates]]></category>
		<category><![CDATA[small changes]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[statistical data]]></category>
		<category><![CDATA[subject line]]></category>
		<category><![CDATA[subject lines]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[test result]]></category>
		<category><![CDATA[two kinds]]></category>
		<category><![CDATA[variables]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6314</guid>
		<description><![CDATA[An A/B Split test is a marketing experiment that seeks to improve response rates. It involves two kinds of samples: one control sample and one experimental sample. Basically, the experiment sample is the guinea pig to perform different tests on like different subject lines or different copies of text. The response rates of the experimental [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F12%2Fessential-tips-on-ab-split-testing-by-andy-jenkins%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F12%2Fessential-tips-on-ab-split-testing-by-andy-jenkins%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>An A/B Split test is a marketing experiment that seeks to improve response rates. It involves two kinds of samples: one control sample and one experimental sample. Basically, the experiment sample is the guinea pig to perform different tests on like different subject lines or different copies of text.</p>
<p>The response rates of the experimental sample are going to be compared to that of the control group, in lieu of the changes made and from there a conclusion can be drawn on which sample worked better.</p>
<p>That said, here are a few things to remember with A/B Split testing:</p>
<p><strong>1) One test does not establish a fact</strong> &#8211; One test result is not conclusive proof. Perform at least four more tests to verify. Once you&#8217;ve had an undisputed winner, generate another sample to compare it with so you can draw out which variants worked best.</p>
<p><strong>2) Small changes mean a big difference</strong> &#8211; One good example for this is testing with a “&#8217;free&#8217; downloadable” subject line and a “downloadable &#8216;free&#8217;” subject line. While there are minor differences between these two subject lines in terms of the order of its words, there can be a big difference with regards to their open and response rates, depending on the preference of the respondents/subscribers.</p>
<p><strong>3) Perform one test at a time</strong> &#8211; To get an idea of what works best for your market, do tests one at a time. You can&#8217;t be too sure what works with multiple variables and multiple results all at the same time. Keep yourself focused in one test until you&#8217;ve drawn a reasonable conclusion.</p>
<p><strong>4) Give your test enough time</strong> &#8211; I&#8217;ve mentioned this in a previous blog post: Tests take time to be conclusive. Don&#8217;t make conclusions after a few hours of performing that test. If you&#8217;re testing on behalf of your email marketing campaign, for example, give your subscribers enough time to open or respond to your emails.</p>
<p><strong>5) Focus on Statistical data</strong> &#8211; Statistical data is an important part of your test given that they give you the measurement you need to judge how well your sample performed. Regardless whether it&#8217;s a 1% difference or more, you need to consider how big an impact it left in your campaign and make decisions based off hard numbers that reflect facts.</p>
<p><strong>6) Test regularly</strong> &#8211; By testing, you think up of new ways to make things work better for both you and your respondents. It&#8217;s important to keep testing because with it, you can develop a good habit of finding out the best ways to engage your audience.</p>
<p>For more information on A/B split testing and other facets of Internet marketing, visit <a href="http://www.AndyJenkinsBlog.com">Andy Jenkins Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/05/12/essential-tips-on-ab-split-testing-by-andy-jenkins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power Tips On Choosing The Right Analytics Tools by Andy Jenkins</title>
		<link>http://www.internetmasterycenter.com/blog/2011/05/04/power-tips-on-choosing-the-right-analytics-tools-by-andy-jenkins/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/05/04/power-tips-on-choosing-the-right-analytics-tools-by-andy-jenkins/#comments</comments>
		<pubDate>Wed, 04 May 2011 04:28:17 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[andy jenkins]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[bounce]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[dashboards]]></category>
		<category><![CDATA[data presentation]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet marketers]]></category>
		<category><![CDATA[overviews]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[period of time]]></category>
		<category><![CDATA[real time data]]></category>
		<category><![CDATA[time results]]></category>
		<category><![CDATA[tool 1]]></category>
		<category><![CDATA[traffic source]]></category>
		<category><![CDATA[unique visits]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=6280</guid>
		<description><![CDATA[An analytics tool provides Internet marketers with a collection of analysis and reports of data gathered concerning the number of visits a website receives over a given period of time. However, for an analytics tool to be more effective, you’ll need more than just a numeric figure of unique visits or clicks; you’ll need to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F04%2Fpower-tips-on-choosing-the-right-analytics-tools-by-andy-jenkins%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F05%2F04%2Fpower-tips-on-choosing-the-right-analytics-tools-by-andy-jenkins%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>An analytics tool provides Internet marketers with a collection of analysis and reports of data gathered concerning the number of visits a website receives over a given period of time.</p>
<p>However, for an analytics tool to be more effective, you’ll need more than just a numeric figure of unique visits or clicks; you’ll need to know what they mean for your campaign.</p>
<p>That said consider the following when searching for a reliable analytics tool.</p>
<p><strong>1) Data Presentation</strong> &#8211; Your analytics tool should present data in an easy-to-understand format where each field shows a corresponding value. Most analytics tools have dashboards that present the most fundamental parts of your campaign in the form of reports or overviews. For example, <a href="http://www.google.com/analytic">Google Analytics</a> has a dashboard that feature several overviews on different aspects of your campaign such as traffic source, page views and bounce rates.</p>
<p><strong>2) Real-Time results</strong> &#8211; While real-time showing of visits, clicks and other data may seem no different than ‘unreal’-time showing of data, it can actually play a big part in making your site’s content better. In fact, for high-traffic generating sites, writers and editors want to get a hold of real-time data because they want to optimize content.</p>
<p>The ability to see results as they happen is indispensable because you can adapt to any change with regards to traffic source. Real time results give you an idea of what type of content triggers your audience to immediately visit your site or answer a call-to-action. A popular example of an analytics tool that offers real-time results is <a href="http://getclicky.com/9558">GetClicky</a>.</p>
<p><strong>3) Click Analytics and Heatmapping</strong> &#8211; This feature, particularly heat mapping, monitors which parts or pages your audience clicks on the most. This could play a major role in determining the placement of your ads.</p>
<p>If your site hosts a number of landing pages, it can help in terms of where to place the links to those pages. <a href="http://www.clicktale.com/?a_aid=b0e45816&#038;a_bid=91037cfe">Click Tale</a> offers a variety of heatmapping techniques, going as far as presenting data about how far a user scrolls down a website and which pages get the most attention. Clickstream tracking is also a great feature that lets you see the clicking flows of users. This helps marketers determine where users drop off on their way to conversions. This allows for the identification and calibration of weak pages.</p>
<p><strong>4) IP Geolocation capabilities</strong> &#8211; A good analytics service does not only tell you where the clicks are coming from in a ‘digital’ perspective, it also lets you know where in the world they’re coming from. Placing emphasis on an audience’s “Geolocation” can tell you a lot about what type of behaviour responds to a certain kind of content. This allows you to optimize and adjust the way you make your content, depending on the Geolocation data your analytics tool presents.</p>
<p><strong>5) Segmentation Options</strong> &#8211; Being able to segment your data is very important because it enables you to pattern target figures according to your goals. With it, you can separate a section of traffic that produces good results from another section of traffic that may otherwise need more effort.</p>
<p>Google Analytics is an excellent example of being able to segment your data in an effective way. With the ability to create custom reports and report filters, you can see the numbers you actually need to see in terms of your campaign’s growth, rather than the other data that won’t prove useful until a later time.</p>
<p>For more on web analytics and Internet marketing, visit <a href="http://www.AndyJenkinsBlog.com">Andy Jenkins Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/05/04/power-tips-on-choosing-the-right-analytics-tools-by-andy-jenkins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your website is leaking&#8230;</title>
		<link>http://www.internetmasterycenter.com/blog/2011/04/25/your-website-is-leaking/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/04/25/your-website-is-leaking/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 04:10:45 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[leaks]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profit centers]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[toilet]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=5893</guid>
		<description><![CDATA[It is a fact that your website could be seriously leaking profits and you don&#8217;t even know it. Anywhere from 20 to 50% of your profits could be either flushed down the toilet or simply being left on the table. I have just discovered something that has already helped me find the leaks in my [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F04%2F25%2Fyour-website-is-leaking%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F04%2F25%2Fyour-website-is-leaking%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>It is a fact that your website could be seriously leaking profits and you don&#8217;t even know it.</p>
<p>Anywhere from 20 to 50% of your profits could be either flushed down the toilet or simply being left on the table.</p>
<p>I have just discovered something that has already helped me find the leaks in my business and I am sure it will do the same for you.</p>
<p>You seriously won&#8217;t believe how easy it is to find new profit centers, clean up your marketing, and increase your profits.</p>
<p>Click <a href="http://www.internetmasterycenter.com/products/itrackerpro.html">here</a> to see what I mean.</p>
<p>Be sure to check it out right now you will be glad that you did and you can thank me later.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/04/25/your-website-is-leaking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prophetic software knows visitors&#8217; hearts!</title>
		<link>http://www.internetmasterycenter.com/blog/2011/03/02/prophetic-software-knows-visitors-hearts/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/03/02/prophetic-software-knows-visitors-hearts/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 05:48:32 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2008/07/14/prophetic-software-knows-visitors-hearts/</guid>
		<description><![CDATA[How would you like to have a software that measures conversion rates in terms of visitors&#8217; attention, interest and desire after 24 hours of tracking? Conversion Prophet uses a pre-tracking algorithm to predict the conversion rate of anything including any existing web page, keywords and affiliate programs so you know what works and what doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F03%2F02%2Fprophetic-software-knows-visitors-hearts%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F03%2F02%2Fprophetic-software-knows-visitors-hearts%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://www.conversionprophet.com/images/prologo.gif" alt="Conversion Prophet"></p>
<p>How would you like to have a software that measures conversion rates in terms of visitors&#8217; attention, interest and desire after 24 hours of tracking?</p>
<p>Conversion Prophet uses a pre-tracking algorithm to predict the conversion rate of anything including any existing web page, keywords and affiliate programs so you know what works and what doesn&#8217;t right from the start.</p>
<p>Conversion Prophet allows you to accurately pinpoint the most profitable ads, affiliate programs, keywords, salesletter elements, and ANYTHING online in the quickest way possible that you almost immediately know where the money is!</p>
<p>With Conversion Prophet you will:</p>
<p>1. Discover the best converting affiliate program almost instantly in matter of few visitors and make instant profits with it!</p>
<p>2. Pinpoint the exact &#8220;profit-guaranteed&#8221; keywords that give you the most profits and customers, while knowing exactly which keywords are total losers that you should stop using,</p>
<p>3. Maximize your salesletter conversion rate immediately WITHOUT buying expensive traffic or doing any hard work&#8230;because you will know which headline, price, graphics, fonts will give you the most sales.</p>
<p>4. Dominate any niche you choose. You will be able to find out the conversion rate of your competitor&#8217;s website! You don&#8217;t think that will give you an advantage over your competitors?</p>
<p>Watch the <a href="http://www.internetmasterycenter.com/products/conversion-prophet.html">explanatory video</a> and raise your eyebrows.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/03/02/prophetic-software-knows-visitors-hearts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Joe Sugarman&#8217;s Marketing Secret by Bob Bly</title>
		<link>http://www.internetmasterycenter.com/blog/2011/01/21/joe-sugarmans-marketing-secret-by-bob-bly/</link>
		<comments>http://www.internetmasterycenter.com/blog/2011/01/21/joe-sugarmans-marketing-secret-by-bob-bly/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 09:27:18 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[9 out of 10]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e mail]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[glasses]]></category>
		<category><![CDATA[jerry huntsinger]]></category>
		<category><![CDATA[joe sugarman]]></category>
		<category><![CDATA[joseph sugarman]]></category>
		<category><![CDATA[losses]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[mail package]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[odds]]></category>
		<category><![CDATA[postcard]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=5795</guid>
		<description><![CDATA[I recently listened to the CD of a talk given by Joseph Sugarman, founder of JS&#038;A and widely recognized as one of the greatest mail order marketers of all time. JS&#038;A is the company that sells those Blue Blocker sunglasses you see advertised on TV and in magazines. The glasses really work, by the way. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F01%2F21%2Fjoe-sugarmans-marketing-secret-by-bob-bly%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2011%2F01%2F21%2Fjoe-sugarmans-marketing-secret-by-bob-bly%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>I recently listened to the CD of a talk given by Joseph Sugarman, founder of JS&#038;A and widely recognized as one of the greatest mail order marketers of all time.</p>
<p>JS&#038;A is the company that sells those Blue Blocker sunglasses you see advertised on TV and in magazines.</p>
<p>The glasses really work, by the way. Put a pair on, and everything blue is converted to a shade of gray.</p>
<p>Anyway, during the talk, Mr. Sugarman mentioned that he often tested three or four different ads for the same product&#8230;and in some cases as many as 10 different versions!</p>
<p>&#8220;Typically, nine of the ads would fail but one would work spectacularly well,&#8221; said Mr. Sugarman, &#8220;The profits from that one ad would more than cover the losses from the other nine.&#8221;</p>
<p>Do you do that&#8230;create multiple ads and then test them to see which works best?</p>
<p>Or do you—like most businesses—create and just deploy that one ad&#8230;or one postcard&#8230;or one e-mail&#8230;or one sales letter or direct mail package without ever thinking of testing it?</p>
<p>If so, you are significantly reducing your odds of getting a winning promotion&#8230;</p>
<p>The reason is that not all promotions work. In fact, most don&#8217;t.</p>
<p>Say one out of four promotions is a winner. And that&#8217;s being optimistic.</p>
<p>Jerry Huntsinger, a well-known copywriter in fundraising, once told me &#8220;9 out of 10 of the things I do don&#8217;t work&#8221;.</p>
<p>And in his speech, Joseph Sugarman reported similar results&#8230;sometimes having to write and test 10 ads to get one winner.</p>
<p>But let&#8217;s stick with the &#8220;one winner out of every four tests&#8221; figure for now.</p>
<p>Based on those odds, if you run just one ad, or mail just one version of a sales letter, your chances of hitting a winner are only one out of four&#8230;and the odds are 75% that your marketing effort will bomb.</p>
<p>What commonly happens is that a business decides to &#8216;try&#8217; direct mail&#8230;sends out a poorly written, amateurish letter or postcard&#8230;and when they get no response, they proclaim that &#8220;direct mail doesn&#8217;t work&#8221;.</p>
<p>Sure it doesn&#8217;t&#8230;tell that to Nightingale-Conant&#8230;or Boardroom&#8230;or Publishers Clearinghouse&#8230;or Day Timer.</p>
<p>On the other hand, if you create and test four different ads or letter versions, the odds are in your favor that at least one will work and be profitable for you.</p>
<p>My rule of thumb for improving direct marketing results is: Look at what the big players—the successful direct marketers—are doing. And do what they do.</p>
<p>And the one thing every successful direct marketer has in common is&#8230;they test. A lot.</p>
<p>What do they test?</p>
<p>Headlines&#8230;outer envelopes&#8230;direct mail formats&#8230;copy approaches&#8230;sales appeals&#8230;mailing lists&#8230;prices&#8230;offers&#8230;guarantees&#8230;terms&#8230;anything with the potential to generate a big lift in response rates. Or even a small one, for that matter.</p>
<p>Does all this testing make sense?</p>
<p>On one such test, a marketer increased response to an e-mail marketing message by 50%&#8230;just by changing the subject line.</p>
<p>In another test, a software company increased orders from a direct mail package tenfold&#8230;simply by varying the wording of the offer.</p>
<p>And a computer school doubled the response rate to its newspaper advertising when they added the offer of a free career booklet.</p>
<p>Does all this testing make sense?</p>
<p>You bet it does!</p>
<p>Imagine&#8230;just by changing a few words on a piece of paper or a computer screen, you can double your sales&#8230;revenues&#8230;and profits.</p>
<p>If there&#8217;s another area of business that gives you that kind of leverage, I&#8217;d like to hear about it.</p>
<p>One other point&#8230;</p>
<p>In direct marketing, no one can predict with any degree of certainty which ad or mailing is going to work.</p>
<p>You only learn what works by testing and keeping track of the results.</p>
<p>You may have your subjective opinions about what you like and don&#8217;t like in advertising&#8230;we all do&#8230;</p>
<p>But in direct marketing, you simply can&#8217;t argue with results.</p>
<p><em>Bob Bly is the author of &#8220;<a href="http://www.internetmasterycenter.com/products/copywriting-secrets.html">World&#8217;s Best Copywriting Secrets</a>&#8221; and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&amp;T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him &#8220;America&#8217;s top copywriter&#8221;.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2011/01/21/joe-sugarmans-marketing-secret-by-bob-bly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure Your Marketing: What You Can Track by Clate Mask</title>
		<link>http://www.internetmasterycenter.com/blog/2010/10/15/measure-your-marketing-what-you-can-track-by-clate-mask/</link>
		<comments>http://www.internetmasterycenter.com/blog/2010/10/15/measure-your-marketing-what-you-can-track-by-clate-mask/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 05:27:09 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[automated marketing]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[heart]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[mask]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[powerhouse]]></category>
		<category><![CDATA[shot in the dark]]></category>
		<category><![CDATA[uncertainty]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=5025</guid>
		<description><![CDATA[Several months ago, you were sent an email about the difference between marketing and advertising. Hopefully you took that message to heart. After all, one of the greatest benefits of marketing is the ability to measure your efforts. And for a business owner, this is a valuable ability. You see, when you measure your marketing [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2010%2F10%2F15%2Fmeasure-your-marketing-what-you-can-track-by-clate-mask%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2010%2F10%2F15%2Fmeasure-your-marketing-what-you-can-track-by-clate-mask%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://media.infusionsoft.com/email/insight/week32/week32-body.jpg" alt="" align="left" />Several months ago, you were sent an email about the difference between marketing and advertising. Hopefully you took that message to heart. After all, <strong>one of the greatest benefits of marketing is the ability to measure your efforts. </strong>And for a business owner, this is a valuable ability.</p>
<p>You see, when you measure your marketing efforts and then take the time to make the appropriate changes, you are going to see the results in the increased number of sales.</p>
<p>So how can you measure your marketing efforts? Well, good tracking and measuring is going to take a combination of Internet know-how and automated, marketing systems. But, between the two, you can easily track and measure:</p>
<p>* Lead sources<br />
* Email open rates<br />
* Email opt-in rates<br />
* Email links<br />
* User interactions<br />
* Promotion responses<br />
* And, of course your resulting sales!</p>
<p>When you are able to SEE what is working, your marketing will become more specific, targeted, and successful. Even with a stellar marketing campaign, there is always room for improvement. Measuring your results gives you the chance to keep getting better, and bring in more and more sales.</p>
<p>When uncertainty rules, marketing campaigns are nothing more than a shot in the dark! With the ability to measure, track, and tweak, you can become a marketing powerhouse and start adding more money to your bank account!</p>
<p><em>Clate Mask is the CEO of <a href="http://www.infusionsoft.com/">Infusionsoft</a></em>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2010/10/15/measure-your-marketing-what-you-can-track-by-clate-mask/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No need to split-test further. Results are available!</title>
		<link>http://www.internetmasterycenter.com/blog/2010/07/02/no-need-to-split-test-further-results-are-available/</link>
		<comments>http://www.internetmasterycenter.com/blog/2010/07/02/no-need-to-split-test-further-results-are-available/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 05:19:28 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[affiliate programs]]></category>
		<category><![CDATA[bad news]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cold hard cash]]></category>
		<category><![CDATA[colour schemes]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[no doubt]]></category>
		<category><![CDATA[page layout]]></category>
		<category><![CDATA[tweaking]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=3680</guid>
		<description><![CDATA[One of the hardest parts of running a successful blog or site is figuring out how to effectively monetize it. Relatively speaking, keyword research and content creation are the easy bits. Working out how you&#8217;re going to turn your visitors into cold, hard cash is much more difficult. Indeed, if you&#8217;re a member of one [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2010%2F07%2F02%2Fno-need-to-split-test-further-results-are-available%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2010%2F07%2F02%2Fno-need-to-split-test-further-results-are-available%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://www.43splittests.com/index_files/43500.jpg" alt="43 Split Test 2.0" /></p>
<p>One of the hardest parts of running a successful blog or site is figuring out how to effectively monetize it.</p>
<p>Relatively speaking, keyword research and content creation are the easy bits. Working out how you&#8217;re going to turn your visitors into cold, hard cash is much more difficult.</p>
<p>Indeed, if you&#8217;re a member of one of the various Internet Marketing forums around you&#8217;re no doubt well aware of how many questions of this nature there are each week.</p>
<p>So what&#8217;s the solution?</p>
<p>Well the bad news is that there is no &#8220;one size fits all&#8221; answer to the question. Differences such as your page layout, the niche you are in, the affiliate programs available to you and the number of visitors you get can all impact the best monetization strategy for you.</p>
<p>Typically the process of split-testing is a long and boring one involving constantly tweaking your words in the copywriting, the placement of ads on your website (even the type of ads), the design of your &#8220;call to action&#8221; area, the overall layout, font and colour schemes etc., just to name a few. Profitable, but not fun.</p>
<p>However I&#8217;m excited to say that a split-testing specialist has done all that for you and he is going to reveal his latest set of results. Would you cut short your time testing your site&#8217;s performance and get immediate access to results already known? Check out the details of <a href="http://www.internetmasterycenter.com/products/43-split-test.html">43 Split Test 2.0</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2010/07/02/no-need-to-split-test-further-results-are-available/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here&#039;s how to track your online sales results easily.</title>
		<link>http://www.internetmasterycenter.com/blog/2009/06/25/heres-how-to-track-your-online-sales-results-easily/</link>
		<comments>http://www.internetmasterycenter.com/blog/2009/06/25/heres-how-to-track-your-online-sales-results-easily/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 05:20:36 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>

		<guid isPermaLink="false">http://iblog.at/internetmasterycenter/?p=2058</guid>
		<description><![CDATA[Most people would probably hate hearing about testing and tracking since it is not perceived to have an impact on sales. Part of the responsibility also has to do with a lack of clear instructions or a proven tracking system or ineffective scripts. Today, Mike Paetzold, that old bald guy, has released an all-inclusive guide [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2009%2F06%2F25%2Fheres-how-to-track-your-online-sales-results-easily%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2009%2F06%2F25%2Fheres-how-to-track-your-online-sales-results-easily%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://trackingyourwaytoprofits.com/ver2/images/trackingecover23ds.jpg" alt="Tracking Your Way To Profits"></p>
<p>Most people would probably hate hearing about testing and tracking since it is not perceived to have an impact on sales. Part of the responsibility also has to do with a lack of clear instructions or a proven tracking system or ineffective scripts.</p>
<p>Today, Mike Paetzold, that old bald guy, has released an all-inclusive guide to setting up your tracking system, titled &#8220;<a href="http://trackingyourwaytoprofits.com/ver2/?rid=295">Tracking Your Way To Profits</a>&#8220;.</p>
<p>Inside this free e-book you will discover&#8230;</p>
<p>* How to test your paid advertising, so you can save thousands of dollars and not waste your money on what does not work!</p>
<p>* Generate more profits and constantly improve your results with less effort on your part.</p>
<p>* How to steadily increase the number of subscribers you receive from each traffic source adding more profits to your bottom line each week</p>
<p>* Generate more profits and constantly improve your results with less effort on your part.</p>
<p>* How a few easy steps you can take your internet marketing to the next level and finally give you the chance to become filthy rich on the Internet.</p>
<p>Mike makes it easy. He sends you to one of the web&#8217;s premier tracking services, and provides full instructions on how to manage your advertising campaigns. No guesswork! He explains it all.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2009/06/25/heres-how-to-track-your-online-sales-results-easily/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review all your marketing statistics from one management panel.</title>
		<link>http://www.internetmasterycenter.com/blog/2008/09/23/review-all-your-marketing-statistics-from-one-management-panel/</link>
		<comments>http://www.internetmasterycenter.com/blog/2008/09/23/review-all-your-marketing-statistics-from-one-management-panel/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 04:51:07 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[affiliate programs]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[clickthrough rates]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[ins and outs]]></category>
		<category><![CDATA[management panel]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[secure login]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[statsjunky]]></category>
		<category><![CDATA[tip of the iceberg]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/?p=1218</guid>
		<description><![CDATA[StatsJunky is a revolutionary new tool for marketers helping them keep track of all the stats related to running their business. Imagine being able to view the performances of all affiliate programs, merchant campaigns, PPC campaigns, and more from one secure login. The strength of this tool is it helps you to quickly review what [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F09%2F23%2Freview-all-your-marketing-statistics-from-one-management-panel%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F09%2F23%2Freview-all-your-marketing-statistics-from-one-management-panel%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://www.techbasedmarketing.com/blog/wp-content/uploads/2008/06/statsjunkyshotsm-300x155.jpg" alt="StatsJunky" /></p>
<p><a href="http://www.internetmasterycenter.com/products/statsjunky.html">StatsJunky</a> is a revolutionary new tool for marketers helping them keep track of all the stats related to running their business. Imagine being able to view the performances of all affiliate programs, merchant campaigns, PPC campaigns, and more from one secure login.</p>
<p>The strength of this tool is it helps you to quickly review what your clickthrough rates, impressions and conversion look like so you can determine which programs are doing better than others.</p>
<p>If that sounds like anything you might be interested in, it&#8217;s just the TIP of the iceberg.  Grab a 30-day trial to discover the &#8220;ins and outs&#8221; of the StatsJunky software.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2008/09/23/review-all-your-marketing-statistics-from-one-management-panel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nail the EXACT keywords that make you money!</title>
		<link>http://www.internetmasterycenter.com/blog/2008/08/02/nail-the-exact-keywords-that-make-you-money/</link>
		<comments>http://www.internetmasterycenter.com/blog/2008/08/02/nail-the-exact-keywords-that-make-you-money/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 09:21:33 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2008/08/02/nail-the-exact-keywords-that-make-you-money/</guid>
		<description><![CDATA[  As an Internet Marketer, do you know: * Which keyword does a buyer type in when they&#8217;re ready to buy? * Which keyword will convert to a sale? * Which keywords make money and which burn holes in your pocket? This has always been the biggest challenge&#8230;and the biggest difference that separates the super [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F08%2F02%2Fnail-the-exact-keywords-that-make-you-money%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F08%2F02%2Fnail-the-exact-keywords-that-make-you-money%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://www.xconversions.com/images/box2.jpg" alt="Xtreme Conversions" /> </p>
<p>As an Internet Marketer, do you know:</p>
<p>* Which keyword does a buyer type in when they&#8217;re ready to buy?</p>
<p>* Which keyword will convert to a sale?</p>
<p>* Which keywords make money and which burn holes in your pocket?</p>
<p>This has always been the biggest challenge&#8230;and the biggest difference that separates the super affiliates from those who were happy to break even.</p>
<p>You can now take the guesswork out of your AdWords marketing campaigns. No longer do you have to &#8220;grope in the dark&#8221; or bet on a keyword to make you profits, because this time you&#8217;ll know FOR SURE what keywords actually bring you the profits!</p>
<p>A software called <a href="http://www.internetmasterycenter.com/products/xtreme-conversions.html">Xtreme Conversions</a> analyzes your campaigns to find converting keywords quickly, and save lots of money and time as a result. All you have to do is to put a piece of generated tracking code on your landing page and the tracking ID of your affiliate link (regardless of whether it&#8217;s CJ, ClickBank, Linkshare, Azoogle, Amazon, MaxBounty etc.) into the software and the software will do the rest.</p>
<p>If the landing page is not yours, and you are promoting a product as an affiliate, you should consider contacting a publisher and asking to put the code on the page. Usually if you write a nice e-mail, publishers do that for their affiliates.</p>
<p>You don&#8217;t have to change the way you deal with AdWords thus far!</p>
<p>After a while Xtreme Conversions shows up the keywords that are making you money, and by spending more time on those keywords you will be able to optimize your campaigns for best results.</p>
<p>My brief description of how it does its job may not do justice. Nonetheless Xtreme Conversions is very user-friendly and you don&#8217;t need any special skills to use the software. It gives you regular instructions on your screen and updates on what is happening too. The complete package includes video tutorials on how to go about operating it.</p>
<p>The software is widely used all over the world by professional AdWords advertisers, who are enjoying the amazing features of Xtreme Conversions.</p>
<p>So if you don&#8217;t want to waste your money on useless keywords, you should consider using Xtreme Conversions to find the ones that will make you success.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2008/08/02/nail-the-exact-keywords-that-make-you-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The most important thing to test on your sales page.</title>
		<link>http://www.internetmasterycenter.com/blog/2008/02/27/the-most-important-thing-to-test-on-your-sales-page/</link>
		<comments>http://www.internetmasterycenter.com/blog/2008/02/27/the-most-important-thing-to-test-on-your-sales-page/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 08:35:33 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2008/02/27/the-most-important-thing-to-test-on-your-sales-page/</guid>
		<description><![CDATA[Rich Schefren&#8217;s Strategic Profits &#8216;Live&#8217; Event is currently ongoing. Mike Filsaime relates to a time when he was a copywriting newbie and asked copywriting legend Gary Halbert what&#8217;s the key thing to test on a sales page. And Gary being Gary gave Mike a verbal tornado treatment, but you will know what to test. Watch [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F02%2F27%2Fthe-most-important-thing-to-test-on-your-sales-page%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2008%2F02%2F27%2Fthe-most-important-thing-to-test-on-your-sales-page%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>Rich Schefren&#8217;s Strategic Profits &#8216;Live&#8217; Event is currently ongoing. Mike Filsaime relates to a time when he was a copywriting newbie and asked copywriting legend Gary Halbert what&#8217;s the key thing to test on a sales page.</p>
<p>And Gary being Gary gave Mike a verbal tornado treatment, but you will know what to test. Watch the short video below.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2008/02/27/the-most-important-thing-to-test-on-your-sales-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analyze your traffic patterns for increasing profits!</title>
		<link>http://www.internetmasterycenter.com/blog/2007/10/24/analyze-your-traffic-patterns-for-increasing-profits/</link>
		<comments>http://www.internetmasterycenter.com/blog/2007/10/24/analyze-your-traffic-patterns-for-increasing-profits/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 14:41:12 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2007/10/24/analyze-your-traffic-patterns-for-increasing-profits/</guid>
		<description><![CDATA[  If you were in a sharp-shooting contest, would you rather be given a large supply of ammunition in a dark room, or a single loaded gun in a room that was brightly lit? That&#8217;s not a tough decision, is it? You want to be in the room where you can see the target, NOT [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F10%2F24%2Fanalyze-your-traffic-patterns-for-increasing-profits%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F10%2F24%2Fanalyze-your-traffic-patterns-for-increasing-profits%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img width="203" src="http://sitesupertracker.com/images/ecover4.jpg" alt="Site Super Tracker" height="250" style="width: 203px;height: 250px" /> </p>
<p>If you were in a sharp-shooting contest, would you rather be given a large supply of ammunition in a dark room, or a single loaded gun in a room that was brightly lit?</p>
<p>That&#8217;s not a tough decision, is it? You want to be in the room where you can see the target, NOT a room where the target is invisible. You&#8217;re far more likely to hit the target with just a few bullets in a well-lit room than you are to hit the target in a dark room, even if you have a lot of ammunition.</p>
<p>Well the target, or goal, of your website is to make money. Your ammunition is the time and money you put into making that website profitable. If you&#8217;re not analyzing the traffic your website is getting, then you&#8217;re taking &#8220;shots in the dark&#8221; with your limited resources.</p>
<p>Find out how you can &#8220;turn on the lights&#8221; and start seeing EXACTLY where you need to be focusing your advertising and search engine optimization efforts by taking a peek at Jonathan Leger&#8217;s latest creation, <a href="http://www.internetmasterycenter.com/products/site-super-tracker.html">Site Super Tracker</a>.</p>
<p>In the name of testing and tracking, this comprehensive software records statistics for ANY page and ANY site, be it a salesletter, or a squeeze page, or membership site, etc.</p>
<p>It&#8217;s equally important to know where your traffic is coming from for these sites as well. SST will tell you what links are being clicked on your pages, and will generate heat maps to show you which sections of your pages are most popular with your visitors.</p>
<p><a href="http://www.internetmasterycenter.com/products/site-super-tracker.html">See a fully-functional online demo of SST or take a video walk-through</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2007/10/24/analyze-your-traffic-patterns-for-increasing-profits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Aweber stats with Google Analytics.</title>
		<link>http://www.internetmasterycenter.com/blog/2007/09/07/tracking-aweber-stats-with-google-analytics/</link>
		<comments>http://www.internetmasterycenter.com/blog/2007/09/07/tracking-aweber-stats-with-google-analytics/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 14:52:55 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[autoresponder service]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2007/09/07/tracking-aweber-stats-with-google-analytics/</guid>
		<description><![CDATA[Thousands of website owners certainly know the the power of e-mail marketing. What many of them don&#8217;t know is that they can integrate their e-mail marketing campaigns into Google Analytics. If they did, they&#8217;d be excited about the potential of tracking how the traffic they receive from e-mail compares to the rest of the the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F09%2F07%2Ftracking-aweber-stats-with-google-analytics%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F09%2F07%2Ftracking-aweber-stats-with-google-analytics%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>Thousands of website owners certainly know the the power of e-mail marketing. What many of them don&#8217;t know is that they can integrate their e-mail marketing campaigns into Google Analytics. If they did, they&#8217;d be excited about the potential of tracking how the traffic they receive from e-mail compares to the rest of the the numbers they&#8217;re used to looking at.</p>
<p>Read Aweber&#8217;s <a href="http://www.aweber.com/faq/questions/361">exclusive article</a> on integrating their <a href="http://www.internetmasterycenter.com/products/aweber.html">autoresponder service</a> with Google Analytics.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2007/09/07/tracking-aweber-stats-with-google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>* Super Page Splitter *</title>
		<link>http://www.internetmasterycenter.com/blog/2007/04/16/super-page-splitter/</link>
		<comments>http://www.internetmasterycenter.com/blog/2007/04/16/super-page-splitter/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 16:04:26 +0000</pubDate>
		<dc:creator>Nelson Tan</dc:creator>
				<category><![CDATA[Testing And Tracking]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[earning power]]></category>
		<category><![CDATA[exact keyword]]></category>
		<category><![CDATA[first impression]]></category>
		<category><![CDATA[functionalities]]></category>
		<category><![CDATA[html pages]]></category>
		<category><![CDATA[internet service providers]]></category>
		<category><![CDATA[ip address]]></category>
		<category><![CDATA[ip addresses]]></category>
		<category><![CDATA[jv partners]]></category>
		<category><![CDATA[phrase]]></category>
		<category><![CDATA[phrases]]></category>
		<category><![CDATA[possibilities]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[separate pages]]></category>
		<category><![CDATA[sps]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[testing software]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://www.internetmasterycenter.com/blog/2007/04/17/super-page-splitter/</guid>
		<description><![CDATA[On first impression, you may think Super Page Splitter is a split-testing software. It is much more powerful in its functionalities. There&#8217;s a lot being said about what it can do but you never know how much it can benefit your earning power unless you take it out for a run, and thankfully you can [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px; margin-bottom: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F04%2F16%2Fsuper-page-splitter%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.internetmasterycenter.com%2Fblog%2F2007%2F04%2F16%2Fsuper-page-splitter%2F&amp;source=webmastery&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><img src="http://www.superpagesplitter.com/box3.jpg" alt="Super Page Splitter" /></p>
<p>On first impression, you may think <a href="http://www.internetmasterycenter.com/products/sps.html">Super Page Splitter</a> is a split-testing software. It is much more powerful in its functionalities.</p>
<p>There&#8217;s a lot being said about what it can do but you never know how much it can benefit your earning power unless you take it out for a run, and thankfully you can download the <a href="http://www.internetmasterycenter.com/products/sps-lite.html">lite version</a>.</p>
<p>To summarize, Super Page Splitter is a software that allows you, the webmaster, to show content to your visitors dynamically (without PHP and without Javascript) using different PLAIN HTML pages depending on how they come to your site e.g. search, reading your article, referred by JV partners etc. The possibilities are endless.</p>
<p>1) You can immediately display an OTO page for very-first-time visitors. If they reject the offer, <strong>the OTO is gone forever EVEN if they come back under a different IP address!</strong></p>
<p>2) A specific page can be displayed until a <strong>certain date is reached.</strong></p>
<p>3) Imagine this: you have a pink widget that sells best to ladies. Normally, visitors can come to your page when they search for &#8220;pink widget&#8221; or &#8220;widget for ladies&#8221; (if these are the 2 key phrases you want to optimize your page for), but you want to keep your sales pitch tightly focused so you think of having 2 separate pages for each phrase. Still, there&#8217;s no guarantee they won&#8217;t go to the &#8220;widget for ladies&#8221; page by searching &#8220;pink widget&#8221;.</p>
<p>With SPS&#8217;s <strong>Intelligent Keyword Detection</strong> feature, you can laser-target your visitors with the most appropriate content for the exact keyword. Believe it or not, this feature literally wrestles the search engines to the ground!</p>
<p>4) You can <strong>target visitors by their IP addresses,</strong> or even ENTIRE Internet Service Providers, like AOL or Netzero! Imagine what you could use that for!</p>
<p>5) The current JV practice is to set up a unique page which JV partners can send their leads to so they can see that &#8220;this discount is exclusive for subscribers of so-and-so&#8221;. What if JV partners lose their URL? <strong>SPS will find the specific page as long as visitors come from the specific JV partner&#8217;s website</strong> even when the link points to your site&#8217;s home page.</p>
<p>6) You can <strong>target visitors by their GEO-IP location!</strong> Got a special deal for Texans? Now you can show them that deal while everyone else sees your default content. Don’t do business with countries known for fraud? Show them a page that says: &#8220;Sorry, our product/service is not offered in your area at the moment, signup with your e-mail address below to be on our notification list for when our product/service is available in your area.&#8221;</p>
<p>7) Of course, you can <strong>rotate pages to test variables or for displaying multiple offers</strong> for each page refresh.</p>
<p>Frankly, there isn&#8217;t ANYTHING like <a href="http://www.internetmasterycenter.com/products/sps.html">Super Page Splitter</a> available in the current marketplace, and that&#8217;s because it isn&#8217;t every day that a 6-year search engine marketing veteran decides to make his secret weapon available to the rest of the world from today onwards. You also get <strong>free lifetime updates</strong> and some very outstanding bonuses including an <strong>in-house conversion tracker software.</strong></p>
<p>When you install the lite version, you&#8217;ll find a link that says, &#8220;Upgrade to version 2.0&#8243; <strong>You get the full-fledged version at $100 cheaper!</strong> Just a way of saying &#8216;thanks&#8217; for taking a <a href="http://www.internetmasterycenter.com/products/sps-lite.html">test drive</a>.</p>
<p>Note: The lite version doesn&#8217;t have the GEO-IP Location Functionality, the Date Function, or the First Time Visitor Function for OTO’s and other things—those are the most popular features, but what remains is still pretty powerful, like the IP address targeting function, Referrer Function, Keyword Search Function, season function (January through December), and of course the Content Rotation functionality, although it&#8217;s kind of limited without the date function.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.internetmasterycenter.com/blog/2007/04/16/super-page-splitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic page generated in 0.835 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2012-02-10 05:17:39 -->
<!-- Compression = gzip -->
