There are a lot of things you need to do right for proper SEO, but if there’s anything you cannot fail to do, it’s getting targeted backlinks to your web properties. There are various link building methods that you can put to use, however, not all the methods would be suitable for every person. It depends on what your goal is and how you want to build your backlinks. Smart and astute marketers keep up with the changes because change is part of the IM and SEO games. You want to only engage in building quality backlinks because of the high level of competition and for business longevity. Well, we’re all about quality link building, and we’re going to share some quality tips for you to use.

Creating profiles on social media sites is an easy yet very effective way to get one-way backlinks. The Internet now has a wide selection of social networking sites that you can sign up with, and when you fill out your profile you can usually place a link there. Join as many of these as you can find. In order to brand yourself, you can also create a user name that people can easily identify with your niche. You may want to use these social media sites to network or get publicity for your website sometime. While this is a great way to get one-way links, don’t overdo it by spamming these sites with too many links or signing up for too many of them at once. You will have the most success with this technique if you do it slowly and consistently. Article directories give you a good opportunity to create helpful one-way links. Article directories are high traffic, high PageRank authority sites, and getting links from them can help your site quite a bit. You can publish relevant articles on these directories along with the link to your site in the resource box, which comes at the end of the article. Articles that you publish this way can bring you immediate traffic from the directories, and also very useful one-way links. Furthermore, these links will be coming from content that you’ve created, so you can make optimal use of this.

Discussion forums are another resource for getting links, if you take advantage of the signature file, where you are able to place a link. You should join several popular forums relevant to your niche and become active on them, starting and responding to threads. As you post regularly, your reputation will grow, and other members will want to take a look at your website to see what you have to offer. And the best part? This is a completely honest way to build links from sites that have content that is highly relevant to your niche. There is no reason why you can’t achieve the search engine rankings you want, if you put in the effort. These link building tips can help you improve your search engine position, as long as you are persistent and work at it a little every day.

While you may think SEO is important for your website, ranking is important for each individual page. Each page has its own rank in the search engines, the whole website is only a part of the factor.

Based on experience the 3 strongest elements to a page are its Domain Name, Title Tag and Back Links, and depending on the level of competition for your search phrase, an adjustment to any of these can increase your page anywhere from few up to hundreds of spots.

There are some other elements as well, that I will also cover in this article.

Domain Name

Include keywords, if possible; however, don’t make it “spammy” with too much hyphenation! My personal rule of thumb is no more than 2 hyphens. If your niche is wedding favors, and all the “good” domain names are taken, you could consider beautiful-wedding-favors.com, but I wouldn’t recommend the-very-best-wedding-favors-ever.com. Get the picture?

The Title Tag

I think of it like the mullet hairstyle: business in the front, party in the back. Your most important keywords should be in the front, and it should be followed with a compelling reason to click the link:

Beautiful Wedding Favors: We ship your Wedding Favors for Free

Beach Wedding Favors: Free Shipping on all Beach Theme Favors

You don’t have to “stuff” the title tag, and in the search results it is the most prominent, clickable element. You want to design it to help you rank higher AND get more clicks than the other folks.

Back Links

It has been said that enough back links can solve any ranking problem, and that’s probably true, but you do want to make them work well for you. Remember, anchor text matters! Your best links will include keyword rich words and phrases, not your URL. For example:

Buy beautiful beach wedding favors from my-great-sites.com

…is MUCH better than…

Buy beautiful beach wedding favors from my-great-sites.com

Hint: Your links should look NATURAL. In other words, they shouldn’t all say exactly the same thing. Immediately having 10,000 back links to a site that’s been online 2 days, with all the same exact links just doesn’t “feel” right.

ALSO…Remember that you want to get links DEEP into your site, not just the home page. It has been suggested in the past that no more than 50% of your links should point to the home page, so be sure to get links to categories and even product level pages (if you’re in e-commerce)!

The next element that I work diligently on to make keyword rich is the actual page name. Consider the keywords that are targeted for the page, and name the pages accordingly–even in ecommerce and database driven sites.

Page Names

Do you have a generic domain, or a custom domain? (www.mydomain.com/seo-expert-tips.html vs. www.mydomain.com/?3z42.php)

Your pages should be themed based on relevance. If the page is about beach wedding favors, keep the content relevant. Don’t stray and add extra content about wedding shoes and the dress, unless it’s appropriate.

Meta Description

The Meta Description should NOT be ignored. While it will not affect the search results, it can alter the results of the search and drive a higher click through rate. This is the second feature anyone will notice about your site, BEFORE they ever arrive on the page. So use keyword rich content with compelling text to encourage them to click on that search engine listing to visit your site. I have seen occasions on our own site where we were getting higher click-throughs at #2 than the listing at #1, and our only conclusion is that our meta description copy was more compelling to the user.

Meta Keywords

Meta Keywords are certainly not used for ranking, but I add them to each page so that I can keep track of what the page theme is ranking for. Some folks are concerned that using them this way would allow others to “steal” your keywords, but frankly there are so many other tools out there that they don’t have to view my meta keywords to find out what I am trying to rank that page for.

These are just the basics that can help your page rank better. There are additional factors that you may want to add depending on your site.

The Strongest SEO Elements:

• Domain Name: Include keywords, if possible. Don’t OVER HYPHENATE
• Title Tag: The tag should be targeted AND clickable
• Back Links

Also Consider these SEO Basics

• Pages Names: Named according to the page content
• Meta Description: What people see on the Search Engine Results and can get you better click-through
• Meta Keywords: While search engines don’t use these, you can use for tracking purposes

Extracted from StomperNet SEO Intelligence Report, December 2, 2011.

Incredibly, sites can actually have different positions in Google depending on who is searching for them!

“Several things can account for differences in search engine position results,” says my SEO guru Ed Taylor. “One factor is the Google server (data center) that is accessed. Google has many data centers around the world and they often have slightly different rankings.”

Another factor affecting the results you see in the Search Engine Results Page (SERP) is the location of your PC. According to Ed, this is especially evident on searches that Google deems of a local nature (i.e. a dentist). In the case of local searches, very often the Google Map setting will appear with a group of listings specific to the local area.

Ranking differences can also result from the searcher’s computer settings. Computers that are logged into a Google account often display different ranking results that than those that are not. These results are influenced by the web sites the searcher has visited in the past.

Recommendation: The best way to view core Google indexes—the rankings uninfluenced by your browsing history and location—is to log out of your Google account, clear out your browser’s cookies and cache, and then perform a search on your keyword.

Source: Ed Taylor, www.edtaylor.com

It’s a simple fact that search engine rankings can make or break your online business. The higher you are in the search engines, the more clicks you’ll get to your site, and the better chance you have to bring in revenue. And we’re all in this to bring in some revenue right?!?

But the golden question is…HOW DO I GET HIGHER IN THE SEARCH ENGINES?!?

If there was an easy answer…everyone would be doing it! But of course Google likes to keep things interesting and keep us on our toes and change things up for us from “time to time”.

There are, however, some key factors that everyone should be aware of. Most of the veterans know these things…but even veterans lose sight of the basics occasionally and it’s good to get a reminder.

“On-page factors” refer to the parts of your site that you control. They are the elements of your site itself: the way your page is structured, the words you use, etc.

Some key things you can do to improve your site’s rankings from using on-page factors include:

* Use text, not pictures as your main communications tool

This is often a fault of artist-designed pages. Because they want to control the typefaces, placement and appearance of their pages, artists oftentimes build entire sites using pictures of words, not the words themselves. Although the design of the site is important, using too many images is bad, because the search engines can’t see words that are contained in pictures, they can only see actual text.

To test this, go to your site, place your cursor at the bottom right corner of your site, left click and drag your cursor to the left and up the page. Any words that turn blue character by character are coded as text (that’s good!). Any words that turn blue all at once (usually this will happen with large amounts of text at the same time) are pictures of words (that’s bad!). Generally you want to have any keywords you want to rank on in the search engines as text on your pages, not as pictures of text.

* Use keyword-rich title tags

Title tags are shown only in the line at the very top of your browser (the one with the X in the corner to close out the browser) and are included in the header of your page’s code proceeded by the tag. This is an important tag, because only 64 characters are actually displayed. They should be succinct, and include the keywords you are targeting with that specific page. Don’t make the mistake of leaving the title tag blank (it will appear as ‘Untitled’), having it be only your company name (presumably the search engines will get that your site is from your company and index it under that term, so unless you have a very well-known company, leave your company name out of your title tag and instead have it tell them exactly what this page is about), and being the same on every page of your site. Also, remember that the title tag is generally what appears as the first line of your listing on the search engines, so it should also encourage people to click by grabbing attention, creating curiosity, and clearly indicating what that page is about.

* Selectively use bolds, italics and larger sized type

Search engines tend to give higher weight to content that is coded to stand out. Be careful, though, about not overusing this technique as it is popular with spammers and you will receive penalties for overuse!

* Link within your site

Many people ignore the power of properly linking within their site. For example, you may want to link to other pages within your site as resources, to create definitive guides which you link to from other pages on your site, and link to specific blog posts. As always, don’t go overboard with this. Make sure that these links are within the body of the page, not just in the side and bottom navigation bars!

* Build larger sites, rather than small individual sites

Evidence shows that larger sites (greater than 100 pages of content) tend to do better in the search engines than smaller sites. While part of this may also be that larger sites tend to be older than smaller sites, it appears that it is better to add additional content to an existing, related site, rather than creating a new site targeting specific keywords.

Now, pay special attention to this next point—we saved the most important point for the last:

* Add new content to your site daily (yes, daily!)

Search engines like frequently updated sites, and new content generates more and more food for the search engine spiders to consume and index. A strategy of daily creation of at least one new high-quality content page, which targets a specific keyword, and is linked to with a text link from within your site, could be one of the best SEO tools you could possibly practice! I know it’s hard, but it is definitely worth it! These can be articles, blog posts, new products, how-to information, whatever. The key is something new and good every single day.

Search Engine Rankings—On-Page Factors

1. Use text, not pictures as your main communications tool
2. Use keyword rich title tags
3. Selectively use bolds, italics and larger sized type
4. Link within your site
5. Build larger sites, rather than small individual sites
6. Add new content to your site daily (yes, daily!)

Extracted from StomperNet NewsFlash, June 25, 2011.

Only read this message if:

1. You want to get your page up in the rankings quickly…
2. You’d be happy with more subscribers through free SEO and…
3. You want to get to page one and maintain your ranking…

Just follow Sue’s plan and you can do the same.

Get you page moving up the rankings very easily and you can reach number 1 on page 1!

* SEO Guru Secrets *

I receive plenty of free gift offers in my inbox, but this SEO software is one which I have not uninstalled in a year and you can still download it for free while it lasts.

Yup, you heard me right. You can make use of all the powerful tools inside Traffic Travis without spending a penny.

It has so many wonderfully useful features that it’d be a drag to listen to me going on about all of them. I’ll mention a couple though, then you can watch the video tour.

One of the features that I love, is that it will do an on-page SEO analysis of your web pages.

It’s almost like having an SEO expert look at your web page and tell you what you are doing right, and what you are doing wrong. And then give you solutions for improving your on-page SEO. Traffic Travis does all that.

And no, they didn’t forget the off-page stuff, that is all in the software too. Along with PPC competition analysis (find out what keywords your competition is bidding on in AdWords) and a lot more!

Here’s the video tour.

Our story starts in February, when Danny Sullivan saw that something had changed at Google. I mean, we heard something was in the wind when Matt Cutts mentioned that Google planned to take action against “content farms” shortly before, so it wasn’t like what happened was any big surprise.

And it wasn’t just Danny noticing. SEOs from all over the Web had seen significant changes to their organic traffic, but this important algorithm shift had no label until Danny called it the “Farmer” update in his SearchEngineLand.com blog.

Yet, when Google admitted to the update (which affected nearly 12% of all pages in the U. S.), they decided that they’d rather call it “Panda,” because it was more “friendly” and because they didn’t want people to think that they were specifically targeting content farms.

But they were targeting content farms and more. And thousands of websites immediately lost their traffic and were scrambling to figure things out.

Some major sites were affected by Panda, too. Suite101.com, for example, lost 94% and EzineArticles.com lost 90% of their organic traffic. There was no doubt that the devastation was a crushing blow to sites using only “duplicate” rather than the original content that Google wants to see.

That’s not to say that your site will be penalized if it holds some duplicate content. But if it’s ALL duplicate content or content “scraped” from other sites, you’ll want to pay close attention…

If your site was affected, you may have noticed a significant drop in organic traffic since the end of February. You can also check your positions in Google Webmaster Tools, and see if keyword positions have radically changed over the past 30 days.

But if your investigation proves that the Panda has bitten you, don’t worry. You can get your rankings back. Here are five things you can do to improve your image with Google:

1. Remove any pages with “scraped” content. Content that you didn’t create yourself, such as article reprints or blog “excerpt” posts with no original content added to back those up. Even very large sites with just a few such pages are feeling the bite, so if you think your site is too big to be bothered, you may want to think again.

2. Keep outside advertising to a minimum. It’s OK to have one or two ads on a page with a significant amount of content, but if you have a site where the ads outweigh the content or your site looks like a used car lot with streamers, banners, and blinking ads everywhere, get rid of that stuff! It’s going to hurt you.

3. Be sure that your customers have a way to contact a human being. If you’re writing a blog, be sure to respond to your comments. If your site is an e-commerce site, a membership site, or a stand-alone website, be sure that people have a way to contact you or at least your support department by mail, email, and telephone. Live chat isn’t a bad idea, either. Google wants to see human interaction or at least the potential for it.

4. Do everything you can to get traffic. Send social media outlets to your blog or web page, use paid media buys, do whatever it takes to get people interested in your site because Google wants to see some traffic coming in and they are counting your “authority” in social arenas, too.

5. Get quality backlinks. Don’t buy them ever. Google hates that. But you can guest post on other blogs in your niche, or submit to quality directories like DMOZ, Yahoo, or JoeAnt.com, for example (just be sure that the directory is human edited or it won’t count).

Though Google ins’t the only search engine on the block, it still gets the most traffic and will give you the best results if you optimize for it. Take some time now to figure out whether the Panda has bitten you, and then follow the steps above.

The bottom line is…Give Google the quality, unique content that it wants because there’s nothing more valuable than the bucket loads of targeted, free, converting traffic that Google supplies.

Take care of Google and it will most definitely take care of you.

Still worried about Panda? Here are more steps you can take to can improve your rankings, whether or not your site was bitten by the bear:

1) Care about your visitors

The overall user experience is important, not just to Google but to your customers. Be sure that your site design and usability are set to “easy,” keep ad-to-content ratio low, and work on brand perception. Keep your brand in their minds and on your pages.

If you’re already there…Great! You’re doing the right things.

2) Are you concentrating on awareness?

After ensuring all content on your site is high quality, be sure to consider your engagement with customers through social media channels. Promote your brand awareness with Facebook pages and Twitter. Work toward achieving “authority” in social media sites by getting as many Retweets and Likes as possible.

Focus on your customers’ experience interacting with your company. Let them know that there are real people behind it.

3) Have one kind of advertising, not several…

If you have a site or blog running AdSense, Kontera (or other link advertising), and banners, choose one form of advertising and stick to that. Too many forms just ring Google’s bell and could hurt your chances for higher rankings.

And if you’re already doing these things? Celebrate! You have appeased the gods of Google.

Extracted from StomperNet NewsFlash, April 22, 2011.

While other marketers are avoiding Google…

Check out what Mario Brown is revealing about TRUE first-page listings in Google, and getting paid from them…

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Close to 5,000 people watched this video since its leak early this week. Ex-banker Daniel Tan who makes over $24,000 a month running SEO business actually does have some bona-fide secrets! No wonder Google doesn’t slap him!

For the first time, Daniel reveals the top 10 commandments of SEO.

In his video:

- Google’s patent saying longer content is better than shorter content!
- Why you want to target local keywords and not just your brand!
- Why you want to decorate your keywords…’cos they weighs!
- That Google is actually tracking your site’s visitors whether you like it or not and how to game this!

If you just follow through these TOP 10 commandments, you will outrank many sites already, not to mention charging high sums of money helping people rank their sites, like how Daniel makes over $24K a month doing the same thing!

Don’t forget to leave a comment on the video. Daniel just gave away a Cinemin Swivel Pico Projector and he has 4 more to go! You may win one!

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