Are you one?

On the surface, e-books are the ideal information product to sell online.

After all, you can easily outsource their creation, eliminating a lot of labor on your part.

As an electronic product, e-books have no printing, shipping, inventory, or handling costs. It costs you close to zero to fulfill your orders!

Yet there is a problem with e-books that can limit the potential profits of your Internet information marketing business: the relatively low price you can charge for e-books.

My e-books are priced from $19 to $59, with most selling for around $29.

You’ve got to sell an awful lot of e-books to make the thousands of dollars we are promised by the “get rich quick online” promoters.

The solution is to go beyond e-books and produce other types of information products that command higher prices.

I can think of at least 6 right off the bat:

1 – Audio-visual media.

I sell albums of 2 to 4 audio CDs for about $100 each. A set of 2 DVDs also goes for around $100. If your subject is more specialized, or you have more than half a dozen CDs or DVDs in the package, you can charge substantially more.

2 – Multimedia.

The price of the audio or video product jumps incrementally when you add elements in other media to make it a multimedia product, for example, mix audio CDs with DVDs, or add a PDF or printed
manual.

The packaging also influences the price. You can command a price of several hundred dollars for a thick printed manual in a 3-ring binder with plastic sleeves holding audio CDs and DVDs.

3 – Subscription websites.

People will pay $29 to $79 a month or more for access to a content-rich subscription website, also called a membership site.

It’s profitable because once they buy, their credit card is pinged for that amount every month until they instruct you to unsubscribe them. A $49 a month site membership brings you nearly $600 in income per member a year.

4 – Coaching.

Webinars can be free or paid, but offer webinars mixed in with ‘live’ group calls, and you can call it coaching. If you have a dozen students paying $100 per month each, that’s $1,200 per month.

5 – Consulting.

Some info-product buyers may want more individual and hands-on advice from you. Consulting rates go from $100 to $500 an hour and up.

6 – Software.

Can you think of an application (I mean a real business application, not Angry Birds) that would be useful to your customers? You can find freelance programmers to create it at reasonable cost. Software can sell either for a one-time purchase price, a licensing fee, or a monthly subscription.

If you are strictly an e-book seller, I advise you to expand into some of these other media. This gives you a more complete product line with varying price points.

That way, you’ll have low-priced e-books to entice new customers and for repeat sales to existing e-book buyers. But you’ll also be able to sell a percentage of your e-book buyers on more expensive products in the $100 to $500 range and up.

If you’ve been on the Internet for any length of time, you’ll already be aware of what information products are. You may have even tried your hand at creating your own.

Plenty of online entrepreneurs release info-products all the time. They believe they can just create it and the sales will roll in.

Yet, far too many people miss out on brilliant profits simply because they miss some of the more important elements of making info-products work properly; for example, not getting into the really profitable niches BEFORE product creation.

Fortunately, there is a way to ensure you create great info-products that your customers can’t get enough of.

The Info Publishing Secrets system was created specifically to show you exactly how to create high-demand info-products that sell like hot cakes.

It also shows you exactly how to:

* Research hot products
* Create powerful info-products quickly
* Format your completed products professionally
* Promote and market your info-products for maximum profits
* And much more…

If you really want to make massive profits from your own info-product empire, you really can’t afford to miss this.

The Amazon Kindle book reader of one of the hottest products around, so it stands to reason that if you publish books in Kindle format, you can cash in big.

Amazon Kindle Mania is jam-packed with killer strategies that will almost guarantee your success in your publishing career on Amazon Kindle.

But that’s not all…

You will learn how to write topics that your customers would love to buy. There’s no need to worry about what to write and sell!

PLUS you get a BONUS Kindle eBook Generator so your books are perfectly formatted.

It’s running as a Wacky Weekend DIMESALE, so the price is steadily going up.

It tells you exactly how you can create passive income with Kindle. And the best part is:

- You DON’T have to deal with writing books yourself!

- You don’t have to hire BAD outsourcers that suck money, time, and life from you…

- You can get FULL books written in 2 weeks for HALF the price you think (or less)…

- You can DEFINITELY make passive Kindle income WITHOUT having to get your hands dirty.

I highly recommend checking this out.

The copyright date on the e-book was 2009. That means the book was only 2-years-old.

An insidious trend today among Internet buyers of information products is to consider anything older than 2 or 3 years as out of date.

In reality, it isn’t true at all.

I have books of mine published in the 1980s, still in print today, just as relevant and useful as when they first hit the bookstores.

People buy books in bookstores all the time with copyright dates that are 3-, 4-, even 5-years-old or older without a second glance.

In fact, if you visit used bookstores, you should seek out older books on your topic. You may just discover wonderful content sitting on the shelves that can be shared with your readers!

But online in the year 2012, any e-book, audio CD, or DVD with a copyright date older than 2009 is perceived to be outdated, despite the fact that much information is of the “evergreen” variety that never goes out of date.

Online content today is like dairy products or produce: it has a limited shelf life, and if you don’t sell it by a certain date, it goes bad and you have to throw it out.

The solution is in theory simple: update your information products every year or two. Each revised edition gets a
copyright date in the current year, which tells the buyer it’s fresh and not out of date.

In practice, this is not that simple: it’s a ton of work to go through and update all your info-products, especially if they were written and designed by freelancers who may charge a lot to revise them.

So do you have to do it? Eventually, yes. I’m starting that project now. With dozens of products, it’s a major investment of time and money but part of the natural cost of having an Internet information business.

Tip: If you sell audio and video products, arrange to have all your current seminars and speeches professionally recorded. Webinars too.

This is a quick way to get the updated audio and video content you need to make these products current. And it has the added benefit of a ‘live’ audience, which makes the presentation more energetic.

So when the get-rich-quick on the Internet promoters tell you it’s easy, and you only have to work an hour a week to make a million dollars, be skeptical.

They work hard too. They’re just not telling you about it.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

But she isn’t quite sure about how to get her book published and into print.

“It feels like getting a book published is challenging,” she writes. “Would it not be easier to skip all the details and self-publish?”

Other Direct Response Letter subscribers with the desire to write a book and get it published have asked me the same question over the years.

“What’s better?” an interviewer on an Internet radio show asked me, “Self-publishing or traditional publishing?”

It’s the wrong question.

Self-publishing is not inherently better than mainstream publishing, nor is the reverse true.

Rather, there are 3 basic publishing options available to you: traditional publishing, self-publishing, and electronic publishing.

And the choice of which is right for you depends on your reasons for wanting to write and publish a book in the first place.

Option #1: Traditional publishing

Of the 3 publishing options, selling your book to a mainstream book publishing company is the most prestigious.

Therefore, when you want to write a book to help establish you as a recognized expert in your field, traditional publishing is often the best option.

In the financial publishing industry, most stock market newsletter editors write at least one book for a mainstream publishing house.

Reason: being an author adds to their credibility, helping them sell subscriptions to their advisory letters.

Option #2: Self-publishing a physical book

Self-publishing your book as a printed paperback or hardcover makes sense when you want to give away a lot of copies of your book as a marketing tool.

Professional speakers are a good example, because they typically send a free book, along with their sales materials, to every potential client.

Giving potential clients a copy of your book is an effective marketing tool. Information marketing pioneer Jeffrey Lant says “a book is a brochure that will never be thrown away.”

The more professionally written, designed, and printed your self-published book, the more impressed your prospects will be.

Ideally, your self-published book should look no different than hardcover or trade paperback books from major publishers.

With self-publishing, your cost per copy is much less than buying your own book at the 50% author’s discount you get from a regular publisher.

As a result, authors who give away a lot of copies of their books can save a lot of money with self-publishing.

If your goal is to sell copies of your book directly—whether through mail-order magazine ads, the Internet, or at the back of the room during speaking gigs—self-publishing gives you a higher profit margin.

Option #3: Publishing your book as an e-book

Publishing your book as a downloadable PDF file—known as an “e-book”—is the clear choice when you want to (a) sell your book on the Internet and (b) maximize your profits from its publication and sale.

Why are e-books so profitable? Two main reasons.

First, with an e-book, you can charge more money for less content than with a regular book.

Most traditionally published business books today are at least 200 pages—around 80,000 words—selling for at least $15 in trade paperback or $20 in hardcover.

For an e-book, you can charge anywhere from $29 to $49 per copy, more if the book is on a specialized topic.

And although length varies, a $29 e-book can be only 50 pages—about 15,000 words.

That means it costs as much or more as a hardcover or paperback book while containing only one-fifth the text.

So it takes less writing time to produce an e-book than a regular book.

With an e-book, you deliver it to the buyer over the Internet as an electronic PDF file.

You can also format your e-book so Amazon can sell a Kindle version. My latest book had Kindle sales of over $9,000 last year.

With an e-book, there is no printing, storage, fulfillment, or shipping costs, so your profit margin on each sale is extremely high.

By comparison, authors who publish with mainstream publishers get a royalty averaging 10% or less of the book’s cover price.

The margin in self-publishing physical books is usually 50% give or take 10%. But with e-books, the margin can be close to 100%.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Mike is no stranger to Internet marketers. He is the co-owner of the 8-figure online blockbuster Traffic Geyser and the mastermind of some of the biggest online launches in our industry to date.

Some people would say behind every successful man is a woman. I’m not referring to Anthony Robbin’s wife. For over 20 years, Pam Hendrickson is THE person behind all of Tony Robbins’ content, products and services.

Using her expertise, she now teams up with Mike to produce a complete 7-step, 7-week online course in the same detailed, compelling, usable formats that made Tony Robbins’ products such best-selling and award-winning stuff.

“MAKE, MARKET, LAUNCH IT” takes people through an easy-to-follow process:

• Finding their ideal target market
• Creating an irresistible offer for that market
• Producing a product that fulfills the promise of their offer
• Successfully launching their product, both in the short and long term

Each of the 7 modules, to be released weekly on the membership site, includes:

• 5-7 video training sessions with Pam and/or Mike
• A thorough, easy-to-follow action guide for each session (to support step-by-step implementation)
• Templates, examples and worksheets (these are not just 1-page Word documents; we’re talking in-depth Keynote and PowerPoint files, detailed Excel spreadsheets and comprehensive swipe files—the stuff all of us would have loved to have gotten our hands on early in the game)
• Product maps that show the specific process to follow to get the fastest results for each step (these alone are worth the entire investment in the program)

While they go over 15 different formats you can use to create your platform and product funnel, the focus is on the 7-step system and process necessary to successfully produce and launch any product, in any form.

There are 7 weekly Q&A live calls (also posted on the site) to correspond with each of the modules as they are released.

They also have bonus interviews with experts in the field (people you’ll want to hear from) and skill trainings on everything including copywriting, design, video production, live events and curriculum design. There’s outsourcing and crowdsourcing training and pretty much everything a person needs to successfully create and promote their online information product business.

The program also covers what NOT to do so people don’t get stuck working on things that aren’t making money or making a difference)

Every customer also gets a ticket to the 2½-day MAKE, MARKET, LAUNCH IT ‘live’ event in April 2012, in San Diego.

And stay tune for more high-value, surprise bonuses to come.

Between the two of us, Mike and Pam have created, produced and sold over 200 unique products and services to the tune of tens of millions of dollars in revenue. Their records are proof enough that you are getting the very best from 2 business veterans. Click here to find out more about the “MAKE, MARKET, LAUNCH IT” course.

One of the most established methods to make an information product is to compile an e-book. This is right; don’t mistake an e-book for a traditional one. E-books have always been favorite forms of informational products because people like to read them and seek solutions for their issues. People do not have a lot of time when they are looking at online information, which is why your e-book has to be concise. You should concentrate on giving people a detailed answer to their unsolved problems. For instance, acne is a big problem for tons of people, so if you create an e-book that tells about ways to eliminate acne for good, it will be very successful. Find the painful areas of the market and then write an e-book that is full of informational solutions.

Another concept is to run webinars and ask people to log in for a cost.

This could consist of holding a webinar, bootcamp, conference, etc. For example, if you have a background in copywriting, you could hold a ‘live’ webinar and talk about how you started in copywriting. They could interact with you ‘live’ during the webinar and present any concerns that they may have. It’s one of the liveliest ways of creating an information product that will have a high sales response since it’s happening in real-time.

Last but not the least; if you are really sure about your knowledge and skills then you should create a home study course that gives your customer the utmost value. This course needs to be extensive, which means, you can charge a high price for it. Creating a home study course is not that complex; it just requires a lot of planning.

To conclude, this article clearly shows the different methods that can be used to create a product that is unique and generates brilliant results. It requires little time to create a product and the best bit is that you work only once and you keep on earning. Besides that, once you start creating information products, you’ll discover that there is a never ending demand for knowledge and you’ll be able to sell it for a price.

Different Internet marketers would answer that in different ways.

A lot of online marketers do extensive keyword research, find out what terms and phrases are searched most frequently, and create products related to those keywords.

Many others conduct online surveys, asking both their own list and other Internet users the topics they are most interested in. I have done this myself a couple of times.

Still others just brainstorm, either alone or with their staff or colleagues. They think hard about what they can teach others and create products on topics that seem most promising.

I have a method of coming up with new product ideas that, I believe, is simpler and has merits the others don’t.

Basically, I listen to the questions my customers ask.

If a question is asked repeatedly by many people, I develop an information product designed to answer—thoroughly, usefully, practically, and authoritatively—that question.

Why am I so enthusiastic about questions from customers as a source of ideas for new product development?

Unlike a survey, in which you go to people and ask “What product do you want me to produce for you?”, the questions come to me unsolicited.

Therefore, I know my customers have an urgency to get the information and are not getting it elsewhere—at least not to their total satisfaction.

The fact that so many customers are asking the same question means, to me, that there is a defect or gap in my product line: I should have a product I can sell them to answer the question, and I don’t.

Another advantage of creating products based on frequently asked customer questions is that it personally saves me an enormous amount of time.

When a customer asks you a question, you have 3 options for responding:

1) You ignore his e-mail and hope he and the question will go away.

2) You sit down and compose an answer. If the question does not have an easy answer, this can entail considerable work.

3) You point the customer to the URL of one of your landing pages featuring the product that answers the question.

Instead of having to write a long e-mail answer to the question every time it is asked, I can merely say to the customer, “For more information on this topic, click here now” and point them to the URL of the landing page selling the product that answers their question.

Another source of ideas for new products are answers to questions that I personally am wondering about and do not have the answers for.

As an example, when social networking became hot, I knew nothing about it and felt I should.

So instead of spending endless hours getting up to speed on my own, I hired someone to research and write a detailed report on social media for me.

After reading the report for my own edification, I gave it to a graphic designer who turned it into an e-book.

Sales from that e-book have, so far, returned the fee I paid my researcher to create his original report many times over.

Now, when someone asks me about social networking, I don’t pretend to know the answer.

Instead I just point her to the landing page where we sell the e-book, which is titled “The Social Networking Handbook“.

I never do any pre-testing or “dry testing” of new product ideas before developing them, because pre-testing in itself is labor-intensive and delays product development.

All my tests are “wet tests”, meaning when we put up the landing page and send out the e-mail blast, the product has already been produced and is available for immediate delivery.

I can afford to do this, because with the quick and cheap product development methods I’ve discovered, I don’t spend or risk much time or capital creating products.

When I test the new products, some of course do better than others.

The ones that are big winners we promote frequently.

Some, of course, do poorly, but even then the effort is not wasted, for several reasons.

First, having the product saves me time when answering the question and also allows me to make money by answering the question.

Second, I can always combine the product with others to create a package and offer it at a volume discount.

The slow-selling product might make a good free bonus for one of my related products.

Or, I might reuse the content in a book or course I am writing.

Finally, if someone asks a question already covered in one of your info-products, reply that the answer is contained in that product, and send them to the URL for its landing page.

Before answering a question, always ask if the reader has bought and read, watched, or listened to that product.

If they have not, I say, “Read my e-book first. Then, if you still have questions, call or e-mail me and I will be glad to answer them.”

Some customers might carp at your suggestion that they buy the info-product. “I just want a quick answer to one question!” they might say.

If you can give a quick answer in seconds, and you want to do so, fine. But you are under no obligation.

It’s fair that you get paid for your expertise and your time.

And if you took the time to put the answer into a book or report, it’s only fair that the person asking the question read what you have written before taking up your valuable time, right?

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The secret is to “repurpose” your content.

For example, you write an article or have one written for you…

Many people will only use that article for ONE purpose, such as posting it to their blog, or, submitting it to a top article directory (ezinearticles.com, etc.) along with a link to their website at the bottom for free traffic…

But why not do BOTH?

And better yet, why stop with just submitting it to your blog and top article directories?

Here are some additional ways that you can use to make a very small amount of content go a *long* way, saving you lots of time and money as you build your online business…

Meaning you ultimately make more MONEY, which is the point!

1. Turn your article into a PDF file (easily using a free program such as OpenOffice at OpenOffice.org), and submit it to top “doc” sharing sites like Scribd.com.

Search Google for “Top doc sharing sites” for more!

2. Take the same article (or several combined) to create a report or e-book so that you can submit it to the top e-book directories. Here’s a Warrior Forum post on some great e-book directories to submit to for FREE.

3. Turn each of your articles into *videos* and submit them to YouTube.com and other video sharing sites. The key here is to create a *channel* that you build up with videos over time. One video per day, for example, focusing on one niche topic such as making money online. That way you’ll get *subscribers* to your channel that will build over time, meaning more and more views and exposure with each new video you submit.

You can easily, easily turn any article into a video just by reading it on a web cam, or, by using a free screen capture program like CamStudio to scroll through the article while reading.

4. Create an *outline* BEFORE you begin writing articles on a particular topic, laying out 10-20 chapters. Have each article you write serve as one chapter of an e-book product. When you’re done, not only do you have your 10-20 articles. You *also* have a product that you can SELL to people! Don’t worry that the content may be free online in article form. 99.9% of people won’t ever see that content, and besides, you are providing a *convenience* to have your information neatly formatted and provided in e-book form.

5. Once again using several articles together to create a report or e-book, you could offer it with free “reprint/distribution rights” to other online newsletter and website owners…

They get valuable free content to give to their subscribers and visitors, and YOU get free traffic and exposure by including a link to your website or affiliate offer inside the report.

The point here again is to make your work (or money, in cases where you’re paying others to create content for you), go a LONG WAY.

And what’s cool is that most of these methods I’ve revealed are “set it and forget it”, meaning once your content is online, it will CONTINUE to bring you traffic and results, potentially for *years* to come, on auto-pilot! So this is definitely something you BUILD and not something you should expect thousands of visitors from overnight…Your thousands of visitors, and dollars, will come steadily over time. :)

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

Traditional businesses require a lot of overhead to effectively run and manage. You generally have to pay for office space, warehouse space, inventory, and a storefront. You have employees who require a paycheck and benefits. You have to pay for products, or create your own from expensive raw materials. You also have to deal with packaging and shipping.

The info-product business actually has many great benefits over selling physical products:

• Once created, you can sell a digital product again and again without having to create something new.
• Digital products require no raw resources as physical products do.
• Digital products don’t require you to keep stock, package items, or ship anything.
• Selling digital products can be done from home very easily, so you don’t need a physical location.
• You won’t need to hire any employees until your sales volume requires the extra support.
• Once you hire employees, your business can operate mostly on autopilot for passive income.

These are just a few of the many benefits of selling digital products over physical products, and there are definitely many more!

In this report, you are going to learn how to get started with your own info-product business. We’re going to concentrate on marketing online, because the overhead is much lower than trying to market your products offline. In fact, many online marketing methods are free!

Choosing A Topic

The first step is to choose a topic for your information product. If you’re an expert in a particular topic, you might want to consider creating your first info-product in that area. This will make it faster and easier to create the product.

There are two types of markets you will want to consider:

• Desperate markets
• Passionate markets

Desperate markets are those in which the typical user has a problem that he is desperate to solve. These niches include things like acne, weight loss, headaches, back pain, insomnia, and other such niches.

These niches are great for creating information products, because people will often do almost anything to solve their problems, including buying information products.

Passionate niches are those in which the typical user has some type of passion or hobby that they really care about. Examples include niches like golf, baseball card collecting, gaming, fishing, and other similar sports and hobbies.

Choosing A Format

Most digital products are available in e-book format, which is a type of book that is downloadable and read on a computer or other electronic device. But there are other formats for digital products, too.

Video is a very popular format. Some people prefer their information in video format because it is more entertaining, but you have to keep in mind that not everyone enjoys video content.

There are also people on slow Internet connections that cannot view online videos, so you should be sure to offer written content for those who can’t download videos.

Audio is another possibility. You could read your e-book and put it into audio format, hire a voiceover artist to do it for you, or you could offer add on audio files that enhance your product. For example, if you have a meditation product, you could offer soothing music or nature sounds.

You could also use a combination of these formats and create a package deal. This would make your offer more appealing to a wider audience, and it would also make it appear to be more valuable than it might if it were only a single book.

Creating The Product

If you have the ability, you can create the product yourself. Some people can write a 40-50-page e-book in a couple of days to a week, but others need much longer than that.

If you’re not a fast writer or you don’t feel confident with your writing ability, you can always hire someone to write your book for you. You can have a decent e-book written for as little as $200, or you can get a really great book for $500.

If you aren’t very good with technical stuff, you might need to hire someone to create videos for you. You can have a very simple video created for as little as $50, or a longer video for $100-$200, including voice talent.

If you want extremely high-quality, lengthy videos, you may have to pay a bit more, but remember—you can sell these videos over and over again without any printing or shipping costs!

You can also outsource the creation of audio products in the same way you can video. Find someone who has a great speaking voice and have them read your e-book or read a script that you’ve written. This should be fairly inexpensive, costing around $50-$200 depending on the length of the script.

Here are the top freelance marketplaces where you can create a listing based on your requirements:

http://www.Guru.com

http://www.ScriptLance.com

http://www.eLance.com

http://www.RentACoder.com

If you need to take a more affordable route to creating your information product, you can purchase resale rights or private label rights (PLR) to products that have already been created and simply re-brand them as your own.

If you create the product yourself, the only fees you will incur in product development will typically be the cost of the domain (about $10) and the cost of hosting (usually about $10 to $20 per month).

Creating A Sales Page

It’s best to hire a professional to create your sales page unless you know you’re a good copywriter. If your sales page is poorly written, your product probably isn’t going to convert very well.

You may also want to hire someone to create professional graphics for your sales page. This may also increase conversions by increasing trust and confidence.

In addition to the sales page itself, you will have to create a page you can send buyers to in order to download their products after they buy.

You may also want to have a page to send affiliates to so they can get banners and other promotional material to promote your product. Having affiliates is a great way to get traffic and sales without spending money up front for marketing.

You can also use a free template for the design and save money that way, and you can write the sales copy yourself by emulating other products in your niche. Don’t copy, just look at them for inspiration.

Taking Payments

If you want money instantly and aren’t interested in paying a commission to affiliates, you could take payments with PayPal. They charge a very reasonable fee, and they are extremely easy to use.

You can also have affiliates with PayPal if you use a special script. There are many PayPal affiliate scripts available, but most are fairly expensive, and many affiliates won’t trust you to pay them unless they know and trust you already.

If you want to have affiliates, it’s a better idea to use a system like ClickBank. They have an affiliate system built in, and they already have thousands of active affiliates available to promote quality products.

It’s a good idea to pay affiliates at least 50% commission. If there are other products in your niche, you will need to offer a competitive commission rate in order to get affiliates to choose to promote your product over others. You may have to pay as much as 75% if there is a lot of commission.

Still, you pay nothing up front, and if affiliates make no sales, they won’t get paid anything. You may think it’s not good to lose 75% of your money to an affiliate, plus the fees ClickBank charges to process payments, but those are sales you wouldn’t have gotten anyway if the affiliate didn’t send them.

Marketing The Product

Marketing the product is probably the hardest part, but if you have affiliates they can do most of the work for you! This is one reason why it’s such a great idea to have affiliates!

There are many different ways to promote your products. We’re going to take a look at some of the best ways to promote information products.

Article Marketing

This is a great way to get traffic and sales for free. Just write articles of 300-500 words on topics in your niche and submit them to article directories.

Some good directories to submit to include:

http://www.ezinearticles.com

http://www.buzzle.com

http://www.goarticles.com

PPC

Pay-per-click marketing can be tricky and expensive to learn, but once you have mastered it, the traffic usually converts quite well.

The major player in the PPC market is Google AdWords. The ads run on the Google search engine, and can also appear on the “Content Network” if you choose.

The Content Network is comprised of all of the sites that run Google AdSense ads in exchange for a percentage of the revenue earned for clicks that come from the ads on their sites.

This can bring in thousands of clicks practically overnight, but you have to work hard to make sure you write ads that convert well and have a sales page that will maximize conversions. Otherwise you won’t be profitable with PPC.

Forum Marketing

When you post on a forum, you are often allowed to have a “signature” at the end of every post you make.

In this signature file, you can add a link to your sales page. Just keep in mind that some forums do not allow links in signatures, and others don’t allow commercial links.

Before posting, check the forum rules to be sure you’re allowed to post commercial links in your signature. Also, never ask people to click the link in your signature. This could get you banned from most forums.

Conclusion

Creating information products is quick and easy, and it’s much cheaper than starting your typical physical product based business.

You can have your own information product up and running in as little as 72 hours. In fact, you could have one up in just a couple of hours if you use PLR!

If you’re looking for a simple business that can run practically on autopilot, this is exactly what you’ve been looking for.

Get started now and you could be making money in no time!

I can’t update my blog because I have no content…

I can’t make my product because I have no content…

I can’t publish articles because I have no content…

Well now you can! You need to check out this incredible free training right now…

Here’s why: it’s clearly THE course you need to take if you ever want to create and market world-class products and programs.

Total Product Blueprint is a 6-module deep-dive training on how to CREATE information products and programs AND how to MARKET them strategically and effectively to generate recurring revenue while building an enduring expert/guru brand.

TPB provides sample outlines, scripts, examples, marketing e-mails and sample web pages you can model quickly and easily.

You’ll learn the TACTICAL instructions and tools for creating and marketing the 12 most lucrative information products and programs.

TPB also includes a great guarantee and TENS OF THOUSANDS OF DOLLARS worth of bonus training.

Brendon is a #1 New York Times best-selling author, and he made over $4.6 million in his first 24 months following these strategies.

He knows what it takes to monetize knowledge via products and programs. In fact, the common path just about every guru or expert had taken is in product creation.

Now it’s your turn and you must enrol fast before all spots are filled!

Brendon Burchard just released a video on this, and it’s awesome!

He really breaks it down, and explains the outline, process and MATH for making $100,000 a year with each product.

You’ll learn:

- The ‘Create Anything’ outline and script for creating your products
- 12 simple-to-create products and programs that bring in recurring revenue
- The MATH for how you can make $100,000 in 12 months with EACH of these products
- How you can win $1,200 just for posting a video of your story and advice

This all sounds high-strung, but the video nails it. It’s not hype, it’s a 50-minute training video!

Brendon is a #1 New York Times best-selling author, and he made over $4.6 million in his first 24 months following these strategies. This was before he was famous, back when he was broke and starting out. The path to wealth is clearly in product creation.

At some point, every “guru” or expert decides to monetize their knowledge via products and programs. The challenge is that our community often focuses so much on generic marketing strategies that few people really know exactly how to create AND market highly-lucrative products.

Brendon shows you how in this video, so check it out before he pulls it down. Enjoy it and take good notes. Trust me, it’s worth the opt-in.

Here are 3 reasons why:

1. The information business is already a *billion-dollar industry* and is set to become EVEN bigger as more of the global population gets online. With e-book reading devices of all kinds popping up in the market, more people will be cultivating reading habits on the move.

2. Creating information products (e-books, videos, audios etc) is a business that you can run from home – it requires no previous experience and little or no money to start.

3. The profit margins are ridiculously high and you could get EXTREMELY rich VERY fast, IF you follow formula that is set out for you here.

Frankly, this industry baffles me sometimes…

I mean, there are stupid simple products out there that make as much as $20 million every year.

…and what’s even MORE incredible is that in each case, the actual development of the product was an action that the creator took just ONE time!

Then, the sales from that original effort continue FOREVER.

In some ways, that’s not EVEN the best news.

The reality is that this is NOT rocket science at all. In fact…

- You Need No Previous Experience…

- You Do Not Need Any Technical Knowledge…

- You Don’t Need To Be A Marketing Guru…

- You Don’t Need To Be An Expert At English…

- You Don’t Even Need To Do The Work Yourself…

…and even if you screwed everything up…a 5-figure payday would NOT be out of the equation.

Basically, this is the perfect opportunity either for those who are struggling to make money online, people looking for a realistic way to supplement their income… or even more experienced online business owners who are already making a decent income from selling information products online, but simply want to make A LOT more!

Creating And Selling Information Products COULD Make You a Fortune, But You Need To Strike Whilst The Iron Is HOT!

…and that is exactly why you need to ‘snap up’ the amazing secrets revealed within Tim Godfrey and Steve Clayton’s brand new course called Info Prodigy which you can see right here.

BUT, even with such amazing stories like David’s, I have always wondered whether e-books would really take off. The answer came in a press release that Amazon.com sent out a few days ago.

*** AMAZON PRESS RELEASE ***

Amazon Kindle (their e-book reader) is the most gifted item ever on Amazon.com. On Christmas Day, for the first time ever, customers purchased more Kindle books (e-books) than physical books.

WOW!!!!

I sat reading this in awe. At this point, I realized for the first time just how important e-books are. I knew that not only did I want to begin promoting e-books, I wanted to help you create and market your own e-book, so I went directly to the #1 e-book marketing expert for help!

*** E-BOOK CREATION and MARKETING PROGRAM for ONLY $1 ***

Exclusively for my friends, David Riklan will help you create an e-book (or any information product) from scratch and make it a bestseller in just 56 days.

And you can get started today for only $1. Learn David’s step-by-step strategy which helped him sell over $108,000 in e-books in just 24 hours!

Get complete details here.

I could not believe the price he’s charging for his Info-Product Creation Kit.

When people are selling stuff for 10 to 25 times the price that include less value…and are not anywhere near as easy to use…

Well, that means Mark is either:

1. Not aware of how much more money he could make by jacking up the price

2. Strategically offering better value at a better price than his competitors

Personally I think it has to be option 2. Mark is possibly the smartest marketer on the planet, so I’m pretty sure he knows damn well what he’s doing.

Either way, you win.

This course is insanely cool. People are getting their infoproducts up and selling in 24 hours. It’s nuts. I have never seen anything like this in all my time on the Net.

This is great value, but I need to warn you: there is a collection of extra bonuses that is only available in the first 24 hours, so you need to go and complete your order now.

Please send me the link to your first infoproduct after you create yours!

You already know that creating your own product is the way to REALLY make it online.

Affiliate marketing is great, but it’s simply NOT going to take your business to where you deserve to be.

And you deserve 100% of the profits…and all the JV partners who’ll flock to sell YOUR stuff!

If you haven’t created your own product yet, or you’re still struggling to sell the one you’ve got, then you haven’t yet discovered the Rapid Product Formula.

It’s a 4-week coaching program taught by 2 very prolific product creators, Nicole Dean and Ronnie Nijmeh.

Between them, they’ve created dozens of products for themselves and helped countless clients do the same.

The BEST PART is the “no brainer” formula they use to create products QUICKLY, that SELL.

Here’s the Rapid Product Formula: (USP + RP + SP + MP)x = PC

We all tend to get “stuck” somewhere along the way…and, without a guiding hand from someone who’s been there and fought the good fight, we’re doomed to fail.

Sad, but true.

But with the Rapid Product Formula, you can quickly and easily create nearly any kind of product, AND keep 100% of the profits, JUST by using the skills you already have and the knowledge already in your head.

Have you ever wanted your own…

- eBooks
- CDs
- DVDs
- Audio/Video coaching programs
- Home study courses
- Tele-coaching programs
- and more…

Ronnie and Nicole will not only help you IDENTIFY your niche and CREATE the product…but they’ll also walk you through the entire sales process and the marketing:

Here’s what you’re going to get inside the Rapid Product Formula:

1. PRIVATE COACHING: Imagine how quickly your business can grow when you have two gurus on speed dial, so you can blast through any obstacles or roadblocks.

While they’re not quite “on call”, you’ll be able to ask these Pros your questions via e-mail Coaching or private phone coaching, so you won’t get stuck any longer!

2. WEEKLY LIVE GROUP COACHING: Each week, Nicole and Ronnie are going to cover one element of the formula during an in-depth teleconference.

3. WEEKLY LIVE Q&A CALL: Every Thursday, there’s going to be a ‘live’ call to tackle your questions to help you take focused action.

4. ALL RECORDINGS & TRANSCRIPTS: Can’t make the call? More of a reader than a listener? No worries. You’ll get both the MP3 recordings and the transcripts.

5. WEEKLY IN-DEPTH REPORTS & TRAINING MATERIALS: Each week you’ll get in-depth reports, checklists, worksheets, brainstorming sheets, and video tutorials to literally show you how to accomplish everything from researching niches to using different tools.

PLUS a ton more…

Nicole gave me the inside scoop on it, and it’s quite impressive!

NOTE: There are EXTREMELY limited seats in their 4-week program, so I can only guarantee your spot when you act now.

If you’ve tons of PLR products sitting on your hard drive, this is the PERFECT opportunity to finally use them to create your passive income.

But guess what…you’ve got a leg up on most of those people because you’re on my list, or maybe you found out on your own….that you need more than just a handful of articles and 1 product to make a dent.

That first product you make needs to be a quick product, to see if you’re in the right niche with the right hungry crowd and you have the right selling angle. Then you make product number two.

But the really good news is that if you write 10 articles, or even get someone to write 10 articles…figure out which five out of the ten are the really really good ones, too good to give away…

Then you save those five articles for use in a report, arrange them so the first article is step 1, the next one is step 2, and so on…then there’s your 7-dollar report.

And then those five leftover articles…you can setup a new blog and paste each of those articles as blog entries. Then post them to article directories. Maybe even put them into video form and submit to YouTube.

And of course schedule those five articles as e-mail follow-ups, create a squeeze page and drive traffic to it.

You might know all of this already, but why aren’t you DOING it?

Get that setup within the week so that you can deal with the next batch of articles.

Because most of your competition will submit to article directories and think they’re done. Or write that one e-book and think they’re done. Or set everything up on an AdSense site, collect two bucks a month and think they’re done.

But if you work smarter and not harder, recycle your content and course-correct so you figure out what the next short report or next video product should be this week…INSTEAD of laboring away for six months like most idiots… then you have a lot more fun and see results faster.

Lance and I have a free webinar coming up in a couple weeks that I want you to be on. I’ll get you that link soon. But for now, ten articles is good. You might even have those articles already.

Put them on a blog, article directory, YouTube, and follow-ups…but save the BEST ones and put them in a report…then build a list and have those free articles push people into getting that report that solves a problem.

Find out how to tackle step one right here.

Go here right now and grab your copy before Joy changes her mind and starts charging for this…