Nicole Dean and Melissa Ingold at CoachGlue just released a brand new planner called “Facebook Live Script & Marketing Planner“. If you have always wanted to launch your Facebook Live event but don’t know how to start, this planner will help you define your goals, plan out a script, attract a targeted audience and more!
This 23-page step-by-step planner includes:
Step 1: Preparing for Your First Livestream – As easy as it is to grab your cell phone and just hit the Facebook LIVE button, doing some prep work is always advised, especially if you’re looking to expand your reach and solidify yourself as an expert in your field.
Exercise: Review your equipment and upgrade if needed.
Step 2: Know Your Goals – Before you can plan for and host a meaningful Facebook live, you have to know why you’re doing it in the first place.
Exercise: Brainstorm your Facebook Live goals.
Step 3: Create Your Script – Impromptu livestreams can be fun, but if you want to reach your goals, it helps to have a script.
Exercise: Create your talking points.
Step 4: Build in Some Interaction – YOU need to reach out to your community to learn about what they need and what better way to do that than with livestream video.
Exercise: Add interaction into your script.
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Exercise: Make a plan to increase viewers.
Step 6: Know Your Schedule – While most people will catch the replay of your live, it’s helpful to schedule your event during peak times for a few different reasons.
Exercise: Plan your Facebook live schedule.
Step 7: Choose Your Format – There are multiple ways to structure your livestream, and each one will attract a slightly different audience and have a slightly different outcome.
Exercise: Explore various livestream formats.
Step 8: Practice & Critique – If you want to have a more successful Facebook live, it’s important.
Exercise: Watch your practice session and note areas for improvement.
Step 9: And Then What? – Celebrate this accomplishment because not everyone has the courage to put themselves out there on video for the world to see.
Exercise: Create a repurposing plan.
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