An online survey of senior marketing executives found that social media spending will account for an astounding 23.8% of total marketing budgets within 5 years.
That’s amazing when you consider that 85% of these marketing executives said they cannot prove the quantitative impact of social media. When asked how effective they were at measuring the success of social media strategies on a scale of 1 to 7 (1 = terrible, 7 = great), the average score was 3.5.
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Source: Ad Age, 8/25/15