1. Promotional e-mails: ideally 2 or 3 to your list as well as affiliate lists.
2. Landing page: where registrants land when they click to register for your event. Captures basic registration information and provides brief details about the presentation.
3. Confirmation e-mail with details about the date, time, topic, and how to join the event.
4. Reminder e-mails on the day before and the day of the event to maximize attendance.
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5. Post-webinar e-mails: one to thank people for attending the event and providing a link to the archive, and another to those who registered but did not attend the ‘live’ event, directing them to the event on demand.
6. A banner you can put on your home page alerting visitors to the upcoming presentation.
Source: 10 Steps to Planning a Successful Webinar, ON24 whitepaper, pp. 6-7