RG posted this note on my Facebook wall criticizing my website: “Robert, your site does look a bit outdated. It has an almost 90’s look and feel to it. Your site structure consists of a bunch of pages, and uses a simple template to produce each page.”
A short, simple statement…but so many things wrong with it!
To begin with, it violates my #1 rule of human behavior: don’t offer unsolicited advice.
But here’s what’s much worse: RG reached this conclusion by doing nothing more than looking at my site.
He doesn’t know the marketing objective of my site.
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He doesn’t know the results it is producing.
He doesn’t know the strategy behind it that has generated hundreds of thousands of dollars in sales.
Therefore, how is he qualified to say whether the site is doing its job or not?
His criticism is based almost entirely on his subjective opinion of the design of the site
