March 2015 – Page 2 – Internet Mastery Center Blog

Can A Computer Write Better Copy Than You? by Bob Bly

March 11, 2015March 9, 2015 Nelson Tan Leave a comment

There’s been a lot of talk lately about companies developing software that can write copy.

Naturally copywriters are both a bit skeptical and a bit nervous that, if the software works, it will put them out of a job.

The copywriting software company getting the most PR is Persado. A recent Wall Street Journal headline boldly proclaimed: “Persado Raises $21 Million to Replace Human Copywriters with Computers.”

But as it turns out, the media misinterprets what Persado’s software is really doing. So let me set the record straight, based on a recent interview I conducted with Persado CMO David Atlas.

First, the software does not write copy in the sense that you or I might write a sales letter, ad, landing page, or brochure. It cannot do what we copywriters do…yet.

David explained to me that the Persado algorithm is limited to creating persuasive sentences with a maximum length of 600 characters. So far it is used mostly to write e-mail subject lines and text messaging for mobile marketing.

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What happens is the software sends e-mails with thousands of different subject lines to a marketer’s e-list. A lot of Persado customers are large online retailers. They include Neiman Marcus, Overstock.com, and American Express.

Within these many versions and permutations of a subject line or mobile message, the software is able to measure response and test short phrases and even single words.

Then the algorithm composes new subject lines incorporating the winning words and phrases.

Armed with this tested database of results, the Persado software can indeed compose or “write” subject lines and other persuasive sentences, such as calls-to-action, that beat copy written by humans.

Rather than competing with human copywriters, which Persado does not do, it is a tool that we copywriters could actually use to our advantage

1 Platform To Track ALL Marketing Links + Funnels

March 10, 2015March 6, 2015 Nelson Tan Leave a comment

No matter what type of online marketer you are, this is a MUST-HAVE app (plus they are offering one-time accounts for a short time).

Imagine…

Being able to track ALL of your marketing campaigns on every different payment platform, affiliate system, and e-mail service under ONE ROOF!

Imagine…

Actually knowing which marketing campaigns are working, which need to be reworked and which to throw away.

Imagine…

Not having to scratch your head, trying to understand complex analytics solutions like Google Analytics, Infusionsoft, etc.

Just simple link + funnel tracking (with some ninja tricks in its backpocket to help scale & target your visitors).

This is what FunnelTrax can do.
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FunnelTrax provides these simple, yet advanced features:

– Simple & Advanced Link/Funnel Tracking: Create complete link and funnel tracking campaigns in 30 seconds or less.

– Affiliate Link Cloaking: Don’t let other affiliates hijacked your commissions by simply changing the affiliate ID. Hide your affiliate link, create a clean/short URL and boost deliverability.

– Conversion Tracking: Accurately track conversions and return on investment for each marketing campaign to maximize profitability.

– A/B Split-Testing: Quick link split-testing allows you to easily test different traffic sources to identify which source is more profitable.

– External Pixel Tracking: Track external pages after the user clicks your link, so you can follow each visitor through your funnel.

– Retargeting Pixel Tracking: Automatically add each visitor who clicks your link to a retargeting campaign to remarket to them through advertising platforms like Facebook Ads, Google Remarketing, Fetchback, Adroll and more!

Similar solutions out there charge literally $50-$250/month, with HALF the features and are limited to the number of visitors and links you can track. Not FunnelTrax

Which Kind Of Copywriter Should You Be? by Bob Bly

March 9, 2015March 8, 2015 Nelson Tan Leave a comment

When it comes to making six figures as an independent copywriter, there are two options you can choose from.

Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.

This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.

Option B, which I also make six figures from, is to write copy for your own products.

Some copywriters do one or the other, while other writers do both.

Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.

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The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.

When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.

Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.

As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.

As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets

Empower your business with SMS marketing (and help save a life)!

March 8, 2015March 1, 2015 Nelson Tan Leave a comment

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A Recent Test Of Long Copy Vs. Short Copy by Bob Bly

March 8, 2015March 4, 2023 Nelson Tan 1 Comment

There is no marketing axiom that says long copy is best in every situation.

But there are many situations in which long copy can boost response, but doesn’t get to do so, because someone involved with the project objects to it, precisely because they feel it is too lengthy.

In a recent test, an investment advisory firm hired me to rewrite a 2-page flier they use to invite potential clients to a free investment and retirement planning workshop.

When I handed in my copy and their graphic designer laid it out, it was 4 pages, not 2 pages.

The headlines for the control and test were the same. The difference was that my longer promotion was double the length of what they were using, information packed, and with a lot more proof.

Note: both their 2-pager and my 4-pager offer a book on retirement planning as a free bonus gift, and the book is mailed to those who sign up in advance of the workshop date.

My client showed my copy to a marketing consultant in the financial area, who declared that people are too busy and would never read such long copy, and therefore it would not work. “It is way too long,” he said. “People are in a hurry today.”

My client decided to test my 4-page mailer. The result: it pulled more than double the response of the shorter mailer, getting twice as many prospects to attend the workshop.

“This incident, though admittedly just a single test, is very significant for me, because it shows long copy can beat short,” my client says, adding, “But the long copy must be compelling.”

About the consultant who proclaimed that the 4-pager would bomb, my client replied, “When your prospects are deciding what to do with $1 million, they will find time to read good long copy.”

In addition, my client believes the long copy invitation will get a better quality of prospect closer to what he wants.

“If they are willing to read the long copy, they are more likely to read the book I mail them and will be that much more likely to do business with me.”

Two takeaways:

1. For many offers long copy out-pulls short copy substantially, which makes it worth testing. If you use a 1-page letter, test against a 2-page letter.

2. Not only does long copy increase response, but it can also produce a more qualified lead, since those who will read long copy are serious buyers.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Discover 3 Inbound Marketing Strategies For Your Business Expansion

March 7, 2015March 9, 2015 Nelson Tan Leave a comment

Discover 3 Inbound Marketing Strategies For Your Business Expansion

Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

This is a prime example of a fizzled endeavor at an outbound marketing strategy. Consider those “in your face” advertisements you see regularly like those promotions at the sides of buses or taxis or the large print ads taking up 50% of the newspaper. Does this style lure you to find out more about the offer?

Most likely not. Not only outbound marketing “pushes out” ads without a targeted audience or demographic in mind, it regularly consumes up your advertising dollars quicker than you can say, “Where are my revenues?”

What marketers today should know is that effective marketing doesn’t have to appeal to the masses in order to see a return, but instead concentrate on creating remarkable or compelling content that attracts people by piquing their interest. This type of advertising is known as Inbound Marketing. I share the following 3 Inbound marketing strategies that can develop your business and get results.

1. Construct A Buyer Persona

You have a business. You offer an item or service. Customers are your best supporters as they trust your brand and use it. They picked YOUR business to purchase from and not from your competitors. Instead of spending important advertising dollars on drawing in the wrong set of prospects, construct a buyer persona based on the majority of your customers and concentrated around their needs and wants. By creating a buyer persona and nailing down your clients’ needs, lifestyles and even apprehensions, you will have the capacity to think of a ready answer to address your clients’ challenges. By placing ourselves in the shoes of our prospects, we can better preempt their purchasing decision. Beyond that, you can foster a closer relationship with existing customers as they begin to adore your brand and unreservedly evangelize it. It’s so much more effective to zero in on the right leads this way because it is very difficult to measure the degree of favorable response to outbound ads.

2. Build Trust With Content Creation

Effective Inbound marketers must continually engage prospects with informative content. Offering guidance, learning tips, or answers to their inquiries encourages readers to identify closely with your brand. Content design also takes on a variety of creative approaches: blogging, vlogging, e-books, infographics, videos, webinars, social media publishing etc. As time goes, content becomes the vehicle with which marketers lead prospects through their marketing funnel, ultimately winning them over for the sale. Yes, the sales result is paramount, but I must emphasize the use of content in establishing and building trust in the minds of prospects. When a prospect completely comprehends and believes in your brand, it is natural that they become willing customers.

3. Be Active On Social Media

Consider these statistics as revealed in a HubSpot study:

Internet users spend 4 times more time on Facebook than Google
Number of active users on:
- Facebook: 1.3 billion
- Twitter: 645 million
- LinkedIn: 300 million
- Google+: 300 million
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74% of marketers saw an increase in traffic after spending just 6 hours per week on social media
At least 35% of marketers have acquired customers on Facebook, LinkedIn or Twitter

Social media publishing and engagement is therefore integral to your Inbound strategy in converting visitors to leads and acquiring and supporting customers. When you keep customers happy, they can be evangelists for your brand. Their public displays of delight will appeal to their connections and your prospects too!

The more you apply social media marketing, the sooner you will encounter more in-depth strategies, but let’s start with fulfilling basic requirements:

Consider the frequency you are going to publish/post on the 4 major social networks: Facebook, Twitter, Google+ and LinkedIn. Plan out the regular timings for your posts so that your fans and followers can readily anticipate them.
Show your personality. Don’t be afraid to show what makes you, your company and corporate culture special and enjoyable to work or associate with.
Design your content presentation. As mentioned earlier, mix up the form of your content with images, videos, downloads, blog posts, quotes, polls, questions etc., but take into account the appropriateness/suitability of the content form for a particular social network, the publishing timing and the persona of your readers. 80% of your content should be interesting and helpful and 20% can be promotional.
Know your buyer persona. I keep coming back to the ‘persona’ because it is important and unavoidable. In the context of social media, knowing your buyer persona thoroughly allows you to get content to them at the right place at the right time. Consider these questions:

Where are they spending time on the Internet?
Which networks? Is it only the big 4 or a niche site targeted at people in the same industry or interest?
Why are they there? For business or pleasure?
Most importantly, what sort of content do they want to read and share?

Taking everything into account, Inbound marketing is about giving and winning client steadfastness as opposed to beating a message into prospects’ heads and trusting it will stick. By applying the 3 fundamental Inbound marketing strategies as stated, brands will eventually see enormous returns for their efforts on less advertising dollar expenditure.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Can You Start A Small Business While You Still Have Your Day Job? by Bob Bly

March 6, 2015March 2, 2015 Nelson Tan Leave a comment

Subscriber TK, whose goal is to become a freelance copywriter and info-marketer, but currently works at a 9-to-5 job, writes: “My conundrum is the potential of giving up a significant portion of my personal life should the website take off because I take care of my customers, they know I’m their go-to person.

“With my day job, my exposure is limited, but it may not be so manageable being on the web and that scares the hell out of me, yet I am coming to the point where I’ll just have to pull the trigger and ride the bullet!”

The vast majority of small business owners and self-employed professionals had to deal with this same problem, which is as follows: You have a comfortable, well-paying day job. You want to become an independent contractor or start a small business.

When you have a day job, it means you have to work on launching your business after hours.

So, as TK says, you have to spend a lot of your time outside of your regular job working on your new business instead of playing golf, hanging out with friends, or doing other leisure activities.

I do not see too many ways around this, and I think your options are as follows:

1. Moonlight. Keep your day job and spend all or most of your hours after work building your new business. When your new business is making enough money to support you, take the leap.
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2. Save up so much money that you could live for a year without income. Then quit your income-producing day job and work full-time on your new business.

3. Ask your employer if you can switch to part-time status, which would give you more time to work on the business. This is a risky option because the employer might see you as not dedicated and pink-slip you for it.

The other issue starting a small business while you still have a job is privacy. If you put up a website, chances are your boss may stumble across it and may not like it. Again, very risky.

Some wanna-be freelancers make phone calls, send e-mails, and search the web for their freelance copywriting business while at work. I discourage this, as your employer is paying you to do their work while you are on the clock.

For more information on how writers can moonlight successfully, get my book “Write More, Sell More” published by Writer’s Digest Books.

Go beyond benefits and talk about “results”

March 5, 2015March 2, 2015 Nelson Tan Leave a comment

We are taught to stress benefits in our copy, but Terry Dean suggests going one step above ordinary benefits and stressing the results your buyer will get using your product.

“It doesn’t matter whether you’re offering a product or a service, you have to deliver the results,” says Dean. “Your customers buy because of the end results and how those results make them feel.”

Dean advises marketers to make the biggest, boldest promise they can legally and ethically deliver.
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“What kind of difference will these results make in your client’s life?” he asks. “How much are the results worth? Is there any way you can improve the results you’re delivering with an even more valuable offer?”

Source: Terry Dean newsletter, 2/3/15

Income Society: Cutting-Edge Training Platform by Adeel Chowdhry

March 5, 2015February 28, 2015 Nelson Tan Leave a comment

Here’s my review on Income Society, the most advanced training platform available online today. Let’s find out what Income Society is all about.

What is Income Society

If you are novice in the field of Internet marketing, Income Society will be the best investment decision you will ever make. It is the most complete coaching program out there.

The Man Behind The System

It’s little wonder that Income Society is such a well-developed online training and coaching system when you hear about the man behind the concept. Adeel Chowdhry was not a silver-spoon child. He built his own spectacularly successful Internet business through hard work and years of experience. I’m impressed that Adeel has chosen to help others with his mission to bring online success to 10,000 people by giving them access to this system. And we’re not talking about small amounts of revenue here. No, Adeel is giving you potential access to tens of thousands of dollars per day by allowing you to leverage his system. He’s putting back into a market that has given him so much, and benefiting other genuine people.
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The platform provides step-by-step instructions to unlimited online earnings, using a proven system starting from the basics of Internet marketing to identifying your target market and to developing your own assets. Simply follow the modules and replicate the secret formula to success.

The gurus don’t give you the full information on how they make money online. They do not want to share their trade secrets with anyone, even with their own members. Income Society is a very different in that it does reveal all of the secrets to all members. Everything is shared: the techniques, the methods and the strategies that truly grow your business.

This is not just another video course. There are 3 levels of interactive training in this coaching platform: Main training course, Special training course and the Vault training including Interactive videos, ‘live’ demonstration, online resources and a personal “My Projects” area.

Support

You’re never on your own; there is a total support system in place to ensure that, if you follow the steps of the programme, you

Info-products make money for you even when you are not working

March 4, 2015March 2, 2015 Nelson Tan Leave a comment

“When you provide a personalized service in exchange for money, you divide yourself,” said the late mail order info-marketer Jerry Buchanan. “You have only so many hours in a day, so you can take only a finite number of customers.

“When you write and publish But, everyone will age, some http://robertrobb.com/what-russian-interference-in-our-elections-is-really-about/ buy generic cialis of us sooner than others. It offers safe and secure shopping experience for all customers and is committed to meet and exceed all standards viagra cost in canada robertrobb.com outlined by the leading pharmacy accreditation organizations. Do not get overwhelmed looking the male enhancement products available in the market that can satisfy both men viagra 25 mg and women’s needs. Individuals suffering from certain purchase viagra online health complications such as heart problems should inform their doctor well in advance. a book of helpful nature to an infinite number of people, you are then multiplying yourself. Your sales are not limited by the number of hours in a day. Same applies to selling any mass-produced product.” He of course is referring to passive income

Discover the secrets to crushing affiliate leaderboard contests!

March 4, 2015February 28, 2015 Nelson Tan Leave a comment

Affiliate Crusher 2.0

My good friend, Henry Gold is offering his new course called “Affiliate Crusher 2.0” where he shows you how to crush any affiliate contest in a shortest time possible. In addition, Henry will even show you what he did to sell 100 copies in THREE DAYS.
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So if you want to significantly improve your affiliate marketing skills and get ranked in the leaderboards for record sales, this is the course you need.

About writing in someone else’s voice

March 3, 2015March 2, 2015 Nelson Tan Leave a comment

Oscar Wilde said, “Be yourself; everyone else is already taken.”

But when writing copy or content for a client or employer, you may have to change your tone, or your language, or your format, or a million other things to make a piece of writing better. But none of that should inhibit the inherent “you-ness” of what you write, advises HubSpot.

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Source: Hubspot report, The Marketer’s Pocket Guide to Writing Well

Writing copy to fit the space in magalogs and other print promotions

March 2, 2015March 2, 2015 Nelson Tan Leave a comment

Online, there’s no limit to the space you have for copy, but in print, you are limited by the room on the paper. Here are approximate average word counts for common print promotions:

Tabloids: 400-600 words per page.

Magalogs: 500 words per page.

Digests: 250 words per page.

Non-fiction trade books: 400 words per page.

PDF e-books: 300 words per page.
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Long-copy full-page mail order ads: 500-750 words.

Sales letters: 300 words per page.

Standard-size postcards: 100-150 words.

These are the maximum words counts, and using them results in a page fairly dense with copy, which is a common practice in direct response. In brand advertising and B2B, advertisers use far fewer words because they like white space, not understanding that white space is wasted and does not sell.

As for tabloids, word count is variable. If you filled the page solid with text like a newspaper, you could fit a thousand words. But most tabloids are designed with plenty of graphics, so word count is variable.

Life with using OptimizePress becomes a lot more peaceful with LaunchShark.

March 2, 2015February 28, 2015 Nelson Tan Leave a comment

LaunchShark

Attention all OptimizePress users!

“The Designer To The Gurus” Chris Andres has FINALLY released his much anticipated one-step upload OptimizePress templates.

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New WordPress Theme Gives You Cool-Looking Responsive Website!

March 1, 2015February 28, 2015 Nelson Tan Leave a comment

It’s so important to have an updated, fresh, clean website that functions seamlessly with your WordPress install.

However, we all know it’s not so simple. It’s a battle that is too time-consuming to do, or impossible due to technical ability.

But the ProStyler Theme is going to change all that. Along with easy one-click installs, ProStyler comes with its own internal page builder plugin to help you create ANY website design you like the look of and within no time at all.

The ProStyler Theme Team has tried and tested the theme to ensure it works flawlessly and is easy to use.

Yet ProStyler Theme has a lot more features like:

1. Easily Insert Galleries: it’s point-and-click easy, just pick your pictures and drop them in the page ready to open up in lightbox!

2. Responsive On All Devices: Never lose a mobile customer again! The theme works on ALL devices right out of the box!

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4. The Best Admin Panel: comfortably work your way around the admin panel & quickly customize your theme to your exact requirements.

5. FOUR Instant Presets: with just two clicks you can completely transform ProStyler with one of the four ready-made presets giving you a foundation to customize further!

6. Header Customization: 3 different header layout options are ready to go. From there you can quickly re-adjust your logo, add social icons and much more!

7. Endless Color: change the color scheme throughout the whole theme with our advanced color selectors found in the powerful options panel.

8. Responsive Image Slider: create stunning slides for your website that work on every device. Add images, video and animation to really keep your audience hooked!

9. One-Page Website: if you’re an Internet marketer that only requires one-page sites to make money then add a section element, add it to your menu and you