Why the Internet hasn’t killed print catalogs yet

I often say the death of direct mail has been greatly exaggerated, and here’s more proof: according to management consulting firm Kurt Salmon, 11.9 billion print catalogs were mailed in the U.S. in 2014.

Reason: while many consumers order online for convenience or go to a retail location to get the product right away, they enjoy thumbing through catalogs to look at products and get ideas. In addition, receiving a catalog reminds them of the availability of a product or the existence of a merchant they otherwise would have never remembered.
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Source: Talon Newsletter, 1/15, p. 3

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