1 – Job role and responsibilities.
2 – Company: industry, size.
3 – Education, experience, hobbies.
4 – Marital and family status.
5 – Gender and age range.
6 – Joint household income.
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8 – Geographic (urban, suburban, rural; region, state).
9 – Job identifiers (e.g., hours worked per week).
10 – Biggest challenge to achieving success.
Source: Pinpoint whitepaper, “Buyer Persona Kit”