10 marketing tactics Americans say they despise

1. Direct mail that looks like it has a bill, fake check, or is otherwise official-looking.

2. Pop-up ads on websites.

3. Ads for nutritional supplements with exaggerated claims.

4. Videos you have to sit through before reaching web content.

5. Products advertised as “made in America” that are not.

6. Free offers with strings attached.
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7. TV ads louder than the program.

8. Ads targeted based on purchases, demographics, or behavior.

9. Product placement in movies and TV.

10. Billboards.

Source: Consumer Reports, 6/14, p. 11

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