A clever direct mail gimmick that can get your DM opened.

Want your direct mail piece to stand out in the recipient’s mailbox? Test using a stamp vs. an indicia or meter.

“Consumers can tell when something has been mass-mailed,” says Sarah Schupp, UniversityParent. “If you make the envelope look like it came from a person rather than a machine, then the piece will more likely get opened. Try using stamps instead of metered mail, and use a font that looks like handwriting instead of typed text.”
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Source: Today@TargetMarketing, 3/4/14

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