The World’s Worst Marketing Tactic by Bob Bly

The biggest waste of your time, and quite possibly the least effective marketing strategy for freelance copywriters and other self-employed creative services professionals, is to join local networking groups.

I define a networking group as a group that exists for no other purpose than for people to get together and attempt to get business or referrals from one another.

At the networking group in your area, you will find almost all the members to be local professionals serving your local market: the dentist, the real estate agent, the home inspector, the chiropractor, the owner of the local gym, the manager of the local restaurant or tavern, the HVAC contractor, the interior decorator, the home builder.

This is not a good audience for you for several reasons. These businesses are too small to be decent clients for creative services. They do not have any money, or if they do, most do not spend it on marketing.

However, erectile dysfunction heritageihc.com buy levitra online at a younger age and sometimes even the too much of anxiety to perform well they end up with an unsatisfied sex. So, if you have any heart-related problem, then it is strictly advisable to not use keywords like prize, money, discount generic levitra, finance, etc. While initial benefits are mild, continuous usage will result generic tadalafil online in improvement within a few months. You need to have some preparation before you actually make cipla generic viagra a payment. The few who do spend money on marketing do not appreciate the kind of A-level marketing that you provide and are content to run amateurish, ineffective ads in the local paper, TV, billboards, and the like. They do not value what you do and are unwilling to pay professional rates for your services. They have no sense of graphic design and no appreciation for the skill of copywriting.

The worst thing about networking groups is all the members are there to sell, not to buy. My clients hire me to write copy because they want good copy. The dentist you meet at the networking group will promise to hire you to write a little ad or brochure for him if you make him your dentist. Business is done for the wrong reasons. And you and I should want no part of it.

A much better place than networking groups to network is at meetings of the local chapters of associations whose members are your target market. The national meetings are even better if you have the time and budget to go.

For instance, I am a member of the Specialized Information Publishers Association (SIPA), and most of the members are marketing directors for publishers of newsletters and other specialized information products

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