One effective and inexpensive way to get traffic and visibility is to write articles for other people’s websites.
Many websites operate on a limited budget and appreciate articles written by experts. You can offer to swap articles for consideration. Many sites that accept articles will feature “Submission Guidelines” somewhere within the site. If you can’t locate guidelines, contact the site owner or editor and ask if he or she is interested in reviewing your article for possible
inclusion.
There are also numerous content sites that allow you to post articles that others can reprint on their websites and in their newsletters. This is a great opportunity to showcase your business. Following are some of my favorite article content sites:
http://www.ezinearticles.com
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http://www.goarticles.com
A word of caution about article marketing: Ideally, you should limit the number of times the same article appears online. If it’s picked up by multiple websites, Google will not display all instances of the article. For best results, modify parts of the article and title when distributing to various websites. Regardless, you will still gain great exposure by distributing content when it is picked up across many sites.
Source: Stephanie Chandler, “Own Your Niche”, Authority Publishing
