A Valuable Lesson From Brand Marketers by Bob Bly

A classic 1960s ad aimed at getting marketing managers to advertise their company’s products in McGraw-Hill trade journals showed a picture of a dour-faced purchasing agent. The purchasing agent challenges the reader: “I don’t know who you are. I don’t know your company. Now, what is it you wanted to sell me?”

The increasing problem I see in much digital marketing today is pitches from companies and gurus who think I should buy their consulting services, seminar, boot camp, or training…yet I have never heard of them.

So why would I think they know anything or have any interest in what they are peddling?

Obviously we are much more likely to buy from someone we know, like, and trust than from a total stranger.

These herbs or cheap viagra samples ingredients are tested and confirmed for the efficiency levels. Psychological issues: It has been found that most of brand viagra prices the young males, who have access to online adult content or sexually explicit content, are over excited for lovemaking after watching erotic material. What treatments are available cheap viagra prices for male erectile dysfunction. When you are in need to levitra 20mg australia increase your sexual performance is gradual yet longer lasting. Yet so much online advertising I see today is from total strangers making the arrogant assumption that I know who they are and have an interest in them and what they are selling.

In one recent e-mail, AS, a wanna-be guru, proclaimed himself to be “the world’s #1 Internet marketing coach”.

Well, unless he is Terry Dean, Fred Gleeck, Perry Marshall, or Rich Scheffren in disguise…he is most assuredly not the world’s #1 Internet marketing coach.

The fact that I have been in info-marketing for decades but have never heard of him also puts his claim on thin ice.

In this respect, digital and direct marketers can learn a thing or two from the branding people

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