4 tips for designing e-mails for mobile devices

1. Narrow the width of your e-mails to between 500 and 550 pixels so mobile users don’t have to scroll left to right to read them.

2. Make body copy 13 points or larger so your e-mails will be readable when the user’s mobile device resizes them.

3. Don’t include large pictures at the top of your e-mails, because they push your content and messaging down.
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4. Include extra space around buttons so it is easy for a fat finger to click on it, and don’t clump too many links together for the same reason.

Source: Reggie Brady, Target Marketing, 5/14, p. 10