Is Information Marketing Doomed? by Bob Bly

Posted January 28th, 2013 by Nelson Tan. Filed under Uncategorized

The late Aaron Swartz, who co-created the RSS web feed system when he was only 14, believed that in the Internet age there should be no need for anyone to pay for the information they want.

“Information is power,” said Swartz. “But like all power, there are those who want to keep it for themselves.”

I don’t want to keep my information for myself. But given the time and cost required to create my publications, aren’t I entitled

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One Response so far

  1. John Ogrins says:

    Bob Bly gives seven great suggestions as to what and why needs to be done to become valuable to your visitors. Just as any professional who invests time, energy, and financial resources to become the expert in their field of interest, online writers and marketers that hone their craft deserve professional compensation. Your online expertise can only be introduced while donating snippets of your knowledge to your new visitors. The more valuable the snippets, the more likely that the visitor becomes a customer.

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