Although you might not be promoting the same thing as everyone else, there are some basic principles of marketing that apply to everyone with something to offer.
They are:
1. Your product – Making sure there is a market for what you have to offer. The best approach is to research your market first, find what they need, and then find (or create) a product that helps them.
2. Product price – Making sure the product price is within reach for your target market, but also considering that lowering your price may make your product appear to be “low quality”.
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3. Consistent promotion – Free methods exist, but they’re slow and often untargeted. Using consistent advertising is the only real way to generate results on-demand.
4. The right advertising channels – Know what types of advertising generate the best response.
5. Being unique – Follow the principles above, but also add your own flair and personality to your market. This could be as simple as doing audio recordings, getting on video, creating your own unique voice for written content, etc.