1 – Subscribe to RSS feeds from bloggers that cover your industry or speak to your target audience.
2 – Subscribe to e-mail newsletters from niche publishers that cover your niche or market.
3 – Set up Google Alerts for keywords related to your products and your customer’s pain points.
4 – Monitor social media to get a real-time feed of what your prospects are talking about.
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6 – Repurpose content e.g. combine text from an old whitepaper with new video to create a video e-book.
7 – Keep a list of evergreen content; e.g., ideas for saving time and money, inspirational articles, anecdotes.
Source: HubSpot