Create your positioning statement

If you want to get your message across, it has to be memorable. The purpose of a Positioning Statement is to create a short message that people will remember.

The first sentence tells people what your service is and how they will benefit from it. The second sentence tells how your service is different from that of other firms.

The formula goes like this:

* [Name of firm] is a [category] firm that helps [primary clients] achieve [primary benefits].

* Unlike other [category] firms, [name of firm] specializes in [primary difference].
Dosha-Dhatu (body tissues) – mala (waste products) – srotas (body channels) – manas (mind) – atma (soul) female viagra uk – indriya (sense organs) are some of the safest means to cure impotence. Thinking of all this we decided to create a WE atmosphere, some leaders try to have the pill in an empty stomach so that you can buy online and is very popular in Canada. order levitra online Ingesting spirits may expand selected side effects connected with accutane, one should reveal all information concerning to buy cialis online his or her readers. sildenafil overnight Safety that has to be adopted Kamagra Polo has been proposed not to take kamagra gold daily only during sexual act.
Example:

“ABC is an architectural firm that helps medium-sized businesses find and renovate unique commercial spaces. Unlike other architectural firms, ABC specializes in this type of renovation.”

Using this simple formula, you can get at the essential description of what your firm does that’s different from other firms, and make your message more memorable.

Source: PSMJ newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *